• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Advertising in the media.

Extracts from this document...

Introduction

Media Coursework Every day we are exposed to over 300 adverts, and by the time we are 60 years old we will have seen an average of 50 million ads. Adverts are so widespread nowadays that most famous companies can be recognised anywhere in the world using their logos. Like the M for McDonalds, this can be recognised in countries that don't even use the same letters as us, for example. China or Russia. Advertising is the way in which companies promote their products to the general public. The advertising companies make the ads they do as enchanting and as captivating as they can. Advertising really took off back in the 1930s when manufacturers started making more products than they were selling so they had to determine a way to persuade people to buy more products than was necessary, this way was advertising. Advertising can sometimes have a major impact on people's lives, such as one particular woman who was reputed to earn �30,000 a year but she got into a debt of twice as much as she earned. She said that she could not control herself and had to have the latest model of everything. This is one example that demonstrates the power of adverts and they how they can subliminally brainwash people which is what the companies want. With respect to competition, adverts would not work without it because the people who design them, intend their ideas to look better than the competition to encourage the consumer to buy their product. ...read more.

Middle

Subliminal advertising is used in every advert, which locks in with the sub-conscious, and means something that has an effect on us without us knowing it. I will now review and analyse three adverts chosen from 'Loaded' magazine. Tenchu, Wrath of Heaven This is a game for the Play Station 2. The audience that this is aimed at are males between the ages of 10 and 25, with interests in stealthy, violent, adventure games. The representation of this product indicates a sly, furtive, action game, with quite a lot of danger and mystery involved in it. The text is split into short phrases, to give a pause in between so that it builds up the suspension. It also makes it seem easier to read, like it is split up into bite size, manageable chunks. The main picture takes up the whole page; the face appears as though it is hidden in the background and this in itself is showing it to be secretive. The eyes are in the top half of the page and psychologists have researched this technique, suggesting that the reader will look at the advert like a face, and the eyes appearing in the top half makes it relate to where they would be on a face. In the layout the picture is hidden in the background in black and white with the text standing out, but there is a box with text in it that is contrasted in red to make it stand out. ...read more.

Conclusion

The layout is set out so that the models eyes are in the top half (again) to draw you in. The product and product name are in the bottom and bottom right of the advert; once again, this is so you are left with it in your mind after you have finished reading the advert. To conclude, advertising has an influential grip over the consumer and can impact on the way people think. I think adverts can sometimes be quite sinister in the way that they have the potential to affect peoples' lives by taking advantage of them. Companies can also be extremely competitive with other companies as they do not appear to care about the public or the public getting hurt in the process and sometimes legislation needs to be brought in to protect the public, for example with cigarette advertising. But on the other hand I think that adverts are necessary in today's world and may help to keep prices competitive. In addition, without promotion of products, many things could be bland, for example some of the clothes we wear may be similar and we like individuality by displaying logos or designer names; this is a good marketing ploy from the companies. Companies put a lot of money into the design and production of their adverts and this can quite often make or break a company, so it is big business. The general public do not appear to realise how much adverts can influence them as they see them everyday - they have accepted them as a normal, everyday part of society. Ross Bowman 8 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Gender in the Media

    They are 'people in advert' which simply states the gender and age of characters; 'part of body shown' and 'body-shape' which helps me to easily analyse the use of physical characteristics of the characters. The final category, 'proportion of image taken up by person' relates to the amount of emphasis

  2. Analysing Coca-Cola advertising.

    The third from last scene has three dancers in a disco. The dancers are wearing white and there are blue strip lights behind them. The penultimate shot is a close up of the Coke bottle just to remind the viewer what this is advertising.

  1. McDonalds Media Coursework

    sustainability of natural resources, such as the rainforests and cruelty to animals, battery hens. McDonalds have released campaigns which seem to support environmental issues, they advertise the fact that materials used in wrappers are recyclable, that they support worldwide beef farmers in replanting, (this followed claims that McDonalds with the

  2. HND advertising and promotion

    This type of campaign would be different to everyone else in the television industry at present. It would show a new direction taken from SONY in its advertising. The adverts would also give the impression that SONY is a company to trust and its products are well made, even superior to others.

  1. How successful is advertising? A comparison of two adverts discussing the techniques they use ...

    It is placed in the bottom left hand corner of the frame and there is an image of the bottle itself and the box it comes it. This creates familiarity with the product, so if the consumer were to see it in a shop, they would feel like they already know it and would be more likely to purchasing it.

  2. A Study of Advertising.

    All of the changes from shot to shot on this advert are straightforward cuts. A cut is a quick change from shot to shot where the picture is immediately replaced by the next. This is so the advert is not long and drawn out with fades that would not fit in with the rest of the advert.

  1. How are Third World countries depicted in contemporary advertising

    The Christian Children's Fund uses pictures mainly of sad women and children in order to encourage the "guilt" factor among the audience and to persuade them to donate. Powerful messages are used such as "Help change one child's life - forever" (http//:www.newint.org, 1989)

  2. What is the most affective form of media?

    The time the advert appeared was between nine and ten at night, on ITV. It was on between Footballers Wives, and this was a good time to put it on as the target audience may have been watching the television at this time.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work