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Advertising in the media.

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Introduction

Media Coursework Every day we are exposed to over 300 adverts, and by the time we are 60 years old we will have seen an average of 50 million ads. Adverts are so widespread nowadays that most famous companies can be recognised anywhere in the world using their logos. Like the M for McDonalds, this can be recognised in countries that don't even use the same letters as us, for example. China or Russia. Advertising is the way in which companies promote their products to the general public. The advertising companies make the ads they do as enchanting and as captivating as they can. Advertising really took off back in the 1930s when manufacturers started making more products than they were selling so they had to determine a way to persuade people to buy more products than was necessary, this way was advertising. Advertising can sometimes have a major impact on people's lives, such as one particular woman who was reputed to earn �30,000 a year but she got into a debt of twice as much as she earned. She said that she could not control herself and had to have the latest model of everything. This is one example that demonstrates the power of adverts and they how they can subliminally brainwash people which is what the companies want. With respect to competition, adverts would not work without it because the people who design them, intend their ideas to look better than the competition to encourage the consumer to buy their product. ...read more.

Middle

Subliminal advertising is used in every advert, which locks in with the sub-conscious, and means something that has an effect on us without us knowing it. I will now review and analyse three adverts chosen from 'Loaded' magazine. Tenchu, Wrath of Heaven This is a game for the Play Station 2. The audience that this is aimed at are males between the ages of 10 and 25, with interests in stealthy, violent, adventure games. The representation of this product indicates a sly, furtive, action game, with quite a lot of danger and mystery involved in it. The text is split into short phrases, to give a pause in between so that it builds up the suspension. It also makes it seem easier to read, like it is split up into bite size, manageable chunks. The main picture takes up the whole page; the face appears as though it is hidden in the background and this in itself is showing it to be secretive. The eyes are in the top half of the page and psychologists have researched this technique, suggesting that the reader will look at the advert like a face, and the eyes appearing in the top half makes it relate to where they would be on a face. In the layout the picture is hidden in the background in black and white with the text standing out, but there is a box with text in it that is contrasted in red to make it stand out. ...read more.

Conclusion

The layout is set out so that the models eyes are in the top half (again) to draw you in. The product and product name are in the bottom and bottom right of the advert; once again, this is so you are left with it in your mind after you have finished reading the advert. To conclude, advertising has an influential grip over the consumer and can impact on the way people think. I think adverts can sometimes be quite sinister in the way that they have the potential to affect peoples' lives by taking advantage of them. Companies can also be extremely competitive with other companies as they do not appear to care about the public or the public getting hurt in the process and sometimes legislation needs to be brought in to protect the public, for example with cigarette advertising. But on the other hand I think that adverts are necessary in today's world and may help to keep prices competitive. In addition, without promotion of products, many things could be bland, for example some of the clothes we wear may be similar and we like individuality by displaying logos or designer names; this is a good marketing ploy from the companies. Companies put a lot of money into the design and production of their adverts and this can quite often make or break a company, so it is big business. The general public do not appear to realise how much adverts can influence them as they see them everyday - they have accepted them as a normal, everyday part of society. Ross Bowman 8 ...read more.

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