• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Advertising is all around us; it has power over our lives, from what we eat to what we wear.

Extracts from this document...


Media Coursework Bonnebell Lip Gloss Emma Rushton 10S Advertising is all around us; it has power over our lives, from what we eat to what we wear. We see it on the television, in magazines and on newspapers. On the internet and on billboards. It even comes through the post. Everyday the advertising companies are competing against each other, brutally fighting for merely seconds of our time. Why we ask? They want us to buy their product. In this essay I am going to explore and explain how the media makes us want to buy and do certain thing, e.g. wear are hair like super models do or dress the same. I am going to use the adverts for 'Bonnebell' lipgloss because I think this advert is an interesting example of the way companies advertise a product. Firstly I am going to write about the advert in the magazine. Then I am going to write about the advert for 'Bonnebell' lipgloss that I found on the Internet. Finally, I am going to compare the two adverts and see what differences they have. The advert that is in the magazine for 'Bonnebell' lipgloss uses many different tactics to make you want the product. The advert is found in magazines like Bliss, Sugar and Cosmo Girl.This shows it is meant to entice teenage girls around the age of twelve to eighteen. ...read more.


So to have the product will make you look stylish, sophisticated and classy. Teenagers don't like to have cheap looking products. The layout of the advert is clever. It attracts your attention and isn't misleading .The picture of the pretty woman's face takes up most of the advert, the lips are in the centre of the advert .It has bold writing which is placed upon the face. Near the bottom half of the advert it has the brand name of the product clearly printed in big bright letters, which draws our attention. The background of this part of the advert is pink so it makes the yellow writing stand out. This is bright and makes you feel that the product is fun to have and you also will remember the brand name of the product if it stands out. It has three small but clear pictures of three different types of lipgloss that you can buy. On either side of the pictures it has catchy phrases to do with the lipgloss. At the very bottom of the advert it gives you website address which is www.bonnebell.com. This is beneficent because it means that you can find out more about the product that they are selling .It tells you where you can buy the product (Asda and Superdrug). ...read more.


the old coca cola slogan 'Eat, sleep football drink Coca Cola.' This was a very good slogan because around the world cup people did watch a lot of football so the Coca Cola advert was played a lot so this promoted the drink and made it a very popular drink. People related football to Coca Cola. Advertisers use this method to sell their products. The advertisement companies are putting adverts that relate to television program's in between television program's that are related with the type of audience that will be watching. Another example of this is the new Pepsi advert, which cost millions to make but got back a lot more money. It features Britney Spears and was put on in the adverts between the superbowl. I feel that the 'Bonnebell lip gloss' advertisers are very sharp, they use sayings that teenage girls want to hear, this make us feel special and influences our decision to buy the product. I feel that this particular advert has been a great success! During the time that I have been studying the two adverts for 'Bonnebell lip gloss,' I have discovered how and why advertisers use different methods to appeal their product. I have learnt many techniques on how to catch the reader's eye and how to make a product more appealing. I now can see why there is so much competition between different advertising companies. The media is a large part of our lives so why not enjoy it! ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. How successful is advertising? A comparison of two adverts discussing the techniques they use ...

    This creates uniformity and makes the advert seem more formal and serious. Many different intricate fonts would make the advert seem too frivolous and feminine, putting off the target audience. This is a consumer advert. It has no narrative. It is just an image and several captions.

  2. Comparing and Contrasting a Magazine Advert with a Television Advert

    Most television adverts have a variety of sounds. The camera work I feel probably has the most impact as that is what catches your eye before you take notice of anything else, especially in magazines. In magazines the camera work has to be good. It can be close up, distant, a combination of both.

  1. The role that advertising plays in the world today.

    It also has a few lines of small print at the bottom of the page that reads 'There are many reasons to be orange pay as you go. Spend �69 or more on a new phone and you can send as many 3p texts as you like to any network, for six months.

  2. English Media Coursework: Advertising

    camera switches back into the position where the sea is in the background. At the same time the citroen logo along with the slogan "Alive with technology" comes up on the screen. This stays with the theme of a more upbeat image for the advert.

  1. Compare and Contrast the range of advertising we have studied.

    I found this advert to be very effective. This is because Audi has created a media form that says the circle of life and regeneration of car manufacture. Also, because the contrast between night and day, rough terrain and even surfaces, shadows and light and lastly the heroic music and baby's cry makes us feel this is a car we can rely upon to keep us safe.

  2. An analysis of advertising focusing on the teenage market.

    This shows that they are champion but "bad boy" of tennis. They are successful and popular but they break the rules. They use very fast sequences of different camera shots and angles. They jump from one angle to another rapidly to demonstrate the high actions of their match.

  1. Analysing the success of Coca Cola through Advertising.

    This indicates that Coca Cola makes life worth living for no matter what personality or life style you contain. Parts of a television advertise showed a young man in public dancing along to music drinking coke. He raised both of his hands after taking a sip of the drink as though saying he has accomplished something.

  2. Moving Picture Advertising.

    The music is used to create an ordinary, relaxed feeling and also to associate the product with the age group. The voice over is used primarily to introduce the product and describe its benefits, but it is also somebody who the target audience may look up to.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work