• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Advertising is an attempt at persuading the general public to purchase their product.

Extracts from this document...

Introduction

Advertising is an attempt at persuading the general public to purchase their product. We are surrounded by numerous various adverts in lots of different places. Adverts are seen on the television, the radio, Internet to football stadiums and on billboard posters. Advertisements effect our everyday lives, the contents of an advert aims to influence us in some way. I have chosen to analyse a 'Proderm sunscreen' advert and a 'Dove Shampoo' advert. The 'Proderm' sunscreen advert is very attention-grabbing it shows a background of blue sea and sky and an attractive woman with an incredible orange suntan. The 'Dove shampoo' advert has three pictures of different hair types on a white background with details of the product in a paragraph of writing underneath. The 'Proderm Sunscreen' advert is from 'The Mail of Sunday' magazine supplement 'You.' and the 'dove Shampoo' advert is from, the women's health and beauty magazine 'Top Sante'. The writing in this advert informs us of how easy it is to forget to reapply sunscreen, but by using Proderm Sunscreen it does not need to be reapplied for up to six hours. The language is very informative and contains factual information. As this advert is for sunscreen it is important to state the facts surrounding the product. Having scientific approval of the product reassures the readers that the product is safe and reliable. 'Forgettable' is written with an exclamation mark, this is significant to the advert as the advert is offering a product that allows you to forget. ...read more.

Middle

The pictures are all of equal size and of hair, however starting from the right is brown/red hair followed by golden blonde hair and finally on the left dark brown hair. This is done to show the product can be used on any kind of hair yet it still has a fantastic outcome. They are also the answer to the question at the top of the page, 'Why do you need a moisturising shampoo?' in order to have hair as advertised. The advert is in colour. The 'Proderm Sunscreen' advert is on an A4 page. The background is a clear blue sky that meets the blue sea a third of the way from the top. In large orange lettering across the top is the word 'Forgettable!' Bathing in the sea in the centre of the page is the shoulders and head of a female model. She has an orange tan and long brown hair. In the last third of the page, on the right is a picture of the product, a blue and orange container. In the centre is a short paragraph of writing in white letters and on the left is the 'Proderm Sunscreen' logo. The woman in the advert is between 20 and 25, only her shoulders and head are shown her body is in the sea. She has an orange tan and long brown hair to be envied by all. ...read more.

Conclusion

This advert is trying to sell to people who take pride in their hair and are concerned about the health and not just its appearance. 'Proderm Sunscreen' advert appeared in, 'The Mail of Sunday' magazine supplement 'You.' This advert is aimed at the younger generations, those who are interested in swimming, sunbathing and messing about on their holidays. Generally the younger generations are less keen on their health and more so on appearance and socialising. This product would appeal to them as by using the product less time is spent on the heath aspect of their holidays and more on the fun side. As the magazine, 'You' comes with the 'The Mail of Sunday' a conservative newspaper, usually for those more interested in political and financial aspects of the media I don't think the advert is particularly fitting to the magazine it appears in. The advert tells us that by using 'Proderm Sunscreen' you will get a fantastic suntan as well as having the ultimate protection against the sun that needn't be reapplied for up to six hours. This helps to promote the product, as it is unusual to find a product that, offers what 'Proderm Sunscreen' has to offer, a safe, healthy reliable sunscreen. The 'Dove' advert informs us of why we need 10% water in order to maintain beautiful hair and using 'Dove Shampoo' can do this. The advert uses three pictures of fantastic hair that is envied by most women, and this is very persuasive, as they think it will result in fantastic hair, like the pictures. Emma Dyer S5Y ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. HND advertising and promotion

    Above the line techniques are forms of communication that is targeted at a mass audience. For example television and radio adverts and billboard posters. Below the line techniques are things such as sales promotions, personal selling and public relations. Sales promotion as a communication technique works by assisting a product is sold via reductions in price or incentives.

  2. A Study of Advertising.

    The soft pink background and beautifully manicured hand suggests femininity. The tone of the advert is light hearted and fun and it gives the impression of being within the price range of the user. There are a lot of interesting parts to the advert not least the typography.

  1. Our product is a toilet seat that lifts up with the step of a ...

    obviously won't be very happy, especially if it is an expensive place. This product would virtually eliminate this problem and the worries of the manager, allowing him/her to focus on more important things. Magic John (http://www.geocities.com/comfortcom/Mj.html) If we were to sell 6.7 million units at $21-25 each our sales forecast would come out to be between $140,700,000 and $167,500,000.

  2. In order for the customers to purchase the Nokia 6600 from the retailer,

    These allow firms to reach a wide audience easily. Most advertising is carried out above the line. Some advertising, however, is carried out by methods over which a firm has direct control, such as direct mailing. These and other direct methods of promotion (known as below the line promotion)

  1. Compare the Persil and Dove adverts.

    It stresses all over the page that this product cares for your skin. The text is: "Persil No-Bio not only cleans brilliantly but it's dermatologically tested. So you can care for you're for your clothes as much as you care for your skin."

  2. Advertising & promotion

    Advantages * Reaches the largest number of people * The adverts can make the product look much nicer, then in print. Disadvantages * Very expensive I will not use this method of advertising because it is very expensive and it is a waste of money as my shop is only

  1. Moving Picture Advertising.

    These effects have been used to create the sense of a normal day and it's light patterns, which contributes to the idea that it is based on an everyday life situation. The Sandals advert is very different. It uses warm, Caribbean aquamarines, yellows and greens to create a warm bright

  2. Analysing the 'Dove' deodorant Advert.

    Showing a milky liquid splashing into more of it. Camera comes out, and back into the woman's armpit on a CU. '1/4' is shown on her armpit as she has her arm in the air. '1/4' gets smaller and smaller. It disappears when it gets so small that it's impossible to read.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work