Advertising is important to companies. It is used to exploit all aspects of their product in a positive way. My two chosen adverts are advertising well-known products,

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Analyse and Compare two advertisements. In your essay consider how Advertising techniques have been used.

Advertising is important to companies. It is used to exploit all aspects of their product in a positive way. My two chosen adverts are advertising well-known products, "Halls Soothers" and "Synergie purifying wipes". They both come from the same magazine, Sugar, targeting 12-25 year olds. Both adverts share some similarities but are relatively different.

My first advert is one for Halls Soothers that targets the 16+ age group. This advert shows a woman at a karaoke night singing into a microphone. There is a karaoke sign in the background along with a blue and orange background, disco lights, people and a cocktail glass. In front of her are the karaoke player and a packet of the Soothers. At the bottom of the advert is the slogan; "Your throat feels smoother when you suck a Soother". These peach and raspberry throat sweets are designed to sooth you throat making it feel smoother. This is what the slogan is telling you. It is being informative whilst also using techniques to give the slogan a catchy feel. Every advertising company wants their product to stand out.