• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Advertising is used throughout the world to promote sales and to make products attractive. "The sex-role identity used by humans to emphasize the distinctions between males and females."

Extracts from this document...

Introduction

Advertising is used throughout the world to promote sales and to make products attractive. "The sex-role identity used by humans to emphasize the distinctions between males and females." Cited from the Chambers Dictionary of English. Over the past fifty years the roles of men and women have modernised. In the 1960's a woman's movement was established to give women equal rites to men. The objectives of this movement was to give women equal pay to men, give women state support for childcare and for the continued legalization for abortions. For men this was allot easier, they were the standard setters and the only rites to change was that freedom of speech exists as an absence of restriction. ...read more.

Middle

Special surveys of local broadcast programmes are also arranged. In a similar but less comprehensive manner, outdoor and transport advertising companies have set up organizations to tally the numbers of people exposed to their posters. Because of the nature of advertising, dependent as it is on psychological and other variables difficult to ascertain precisely, the whole field of audience research is complex and controversial. Researchers have found it necessary to consistently refine their techniques to make them increasingly reliable. Advertising techniques range in complexity from the publishing of simple, straightforward notices in the classified advertisement columns of newspapers to the concerted use of newspapers, magazines, television, radio, direct mail, and other communications media in the course of a single advertising campaign. ...read more.

Conclusion

Another basic persuader is the product name. Manufacturers have spent millions to establish their products as symbols of reliability and value. Once consumers gain confidence in it, the company owner can use the product name and logo as a persuader, that is, as a device to reassure customers that all products bearing their logo are reliable. The product name and logo are especially useful when the manufacturer introduces a new item to an existing line of goods. Two well-known brands are Hoover vacuum cleaners and JCB excavators and diggers. Both of these brand names are universally known for their products and also all the other equipment in their class are all referred to by these two brand names, for example, people call vacuum cleaners "Hoovers" and diggers "JCB" even though they are not made by these companies. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Analysing Coca-Cola advertising.

    The third from last scene has three dancers in a disco. The dancers are wearing white and there are blue strip lights behind them. The penultimate shot is a close up of the Coke bottle just to remind the viewer what this is advertising.

  2. Advertising is important to companies. It is used to exploit all aspects of their ...

    The chosen words "in love", suggest that she is singing about being in love herself, meaning that she is happy. The connotation of these words is that the Soothers are allowing her to sing this well and are making her very happy.

  1. Advertising an Essay On Advertising, With Special Emphasis On the Language Used.

    The name of the company is placed at the bottom, but is not very noticeable. It is also in blue, which blends in with the background colour. This advert would appeal to the aspirers and succeeds. They aspirers would probably be attracted to the name and the look of the shirt.

  2. Choose two adverts from the Levi's campaign and analyse the techniques used to sell ...

    These men always wear the jeans and are portrayed as confident, rebellious, sexy individuals with freedom to do as they please. In 'The Laundrette' this can be seen by the way the man walks into the laundrette, strips and places his clothes into the washer.

  1. Describe a range of covert and overt advertising - Why do advertisers use these ...

    The advantages of sponsorship are similar to that of product placement as both allow associations with the programme, cast and type of lifestyle it portrays. Advertisers may chose this method of advertising their product as the social grades A, B and C1 tend to only watch the news and so

  2. The role that advertising plays in the world today.

    In this essay I will be looking at two adverts from two different magazines and will be analysing who the target market is, what social groups it is aimed at and what the message they ere trying to get across is.

  1. Analysis of Television Advertising

    Frame 3 is a close up shot of a woman in her car, which has broken down, she is blonde haired and is applying lipstick whilst looking in the rear view mirror of her car, and during this a background male voice says 'It gets to you on average in

  2. Choose a local vacant business site and make recommendations on how it may be ...

    Experiments The best example of this type of research is when a supermarket gives out free samples of a product. Advantages #This is very easy to set up and you get customers reaction quickly Disadvantages #People may lie to not hurt your feelings #You only get the opinions of a

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work