Advertising is used throughout the world to promote sales and to make products attractive. "The sex-role identity used by humans to emphasize the distinctions between males and females."

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Advertising is used throughout the world to promote sales and to make products attractive.

"The sex-role identity used by humans to emphasize the distinctions between males and females."

Cited from the Chambers Dictionary of English.

Over the past fifty years the roles of men and women have modernised. In the 1960's a woman's movement was established to give women equal rites to men. The objectives of this movement was to give women equal pay to men, give women state support for childcare and for the continued legalization for abortions. For men this was allot easier, they were the standard setters and the only rites to change was that freedom of speech exists as an absence of restriction.

Earlier television adverts portrayed women as homemakers and men as the moneymakers. In the 1950s to 1960s there were the OXO adverts, which I find best to show an average middle class family from that era of advertising. In the adverts the father would go to work while the mother would stay at home and for the advert to work, use OXO stock cubes. None of the ox adverts have the mother going to work or doing anything that we would accept to be normal in this era.
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Television Advertising is a method of direct advertising. Television corporations and networks similarly analyse their audiences for the guidance of advertisers. In this field, too, broadcast companies, advertising agencies, and advertisers subscribe to one or more audience-research organizations to determine how many viewers tune in to regional and network shows at any given time. Special surveys of local broadcast programmes are also arranged. In a similar but less comprehensive manner, outdoor and transport advertising companies have set up organizations to tally the numbers of people exposed to their posters.

Because of the nature of advertising, dependent as ...

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