• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Advertising is used throughout the world to promote sales and to make products attractive. "The sex-role identity used by humans to emphasize the distinctions between males and females."

Extracts from this document...

Introduction

Advertising is used throughout the world to promote sales and to make products attractive. "The sex-role identity used by humans to emphasize the distinctions between males and females." Cited from the Chambers Dictionary of English. Over the past fifty years the roles of men and women have modernised. In the 1960's a woman's movement was established to give women equal rites to men. The objectives of this movement was to give women equal pay to men, give women state support for childcare and for the continued legalization for abortions. For men this was allot easier, they were the standard setters and the only rites to change was that freedom of speech exists as an absence of restriction. ...read more.

Middle

Special surveys of local broadcast programmes are also arranged. In a similar but less comprehensive manner, outdoor and transport advertising companies have set up organizations to tally the numbers of people exposed to their posters. Because of the nature of advertising, dependent as it is on psychological and other variables difficult to ascertain precisely, the whole field of audience research is complex and controversial. Researchers have found it necessary to consistently refine their techniques to make them increasingly reliable. Advertising techniques range in complexity from the publishing of simple, straightforward notices in the classified advertisement columns of newspapers to the concerted use of newspapers, magazines, television, radio, direct mail, and other communications media in the course of a single advertising campaign. ...read more.

Conclusion

Another basic persuader is the product name. Manufacturers have spent millions to establish their products as symbols of reliability and value. Once consumers gain confidence in it, the company owner can use the product name and logo as a persuader, that is, as a device to reassure customers that all products bearing their logo are reliable. The product name and logo are especially useful when the manufacturer introduces a new item to an existing line of goods. Two well-known brands are Hoover vacuum cleaners and JCB excavators and diggers. Both of these brand names are universally known for their products and also all the other equipment in their class are all referred to by these two brand names, for example, people call vacuum cleaners "Hoovers" and diggers "JCB" even though they are not made by these companies. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Advertising an Essay On Advertising, With Special Emphasis On the Language Used.

    Also red and blue clothing is displayed which are very established colours that could be related to royalty or Parliament. The writing in this advert is a medium font size. The part with 'free silk tie' is in larger red capital and is the most notable writing on the page.

  2. The advertising of Facial creams

    Transcript A: DOUble action ( ) i'm REAdy ( ) wrinkles ( ) i ATTack them (2) firmness i'm WINing back B: (1) with Revitalift double action anti-wrinkle plus firming from Loreal ( ) action one ( ) pro-Retinol A ( )

  1. Advertising is important to companies. It is used to exploit all aspects of their ...

    As well as creating alliteration, it creates a smooth sound which links into the product. The smooth sound and the slogan, "....... smoother, ..........Soother". The Soothers are meant to make your throat smooth and the "s" sound makes the slogan sound smooth.

  2. Describe a range of covert and overt advertising - Why do advertisers use these ...

    The advantages of sponsorship are similar to that of product placement as both allow associations with the programme, cast and type of lifestyle it portrays. Advertisers may chose this method of advertising their product as the social grades A, B and C1 tend to only watch the news and so

  1. How are Third World countries depicted in contemporary advertising

    However it must be made clear that advertising is the promotion of a commodity to the audience to try and get them to buy it. With charity appeals, a commodity is not exchanged for money, the money gathered by charities are more of a 'gift'.

  2. The role that advertising plays in the world today.

    In this essay I will be looking at two adverts from two different magazines and will be analysing who the target market is, what social groups it is aimed at and what the message they ere trying to get across is.

  1. Choose two adverts from the Levi's campaign and analyse the techniques used to sell ...

    jeans whenever they hear the song; this can have the same effect as a slogan. Throughout the advert 'The Laundrette' the 1960's song 'I Heard it Through The Grapevine' by Marvin Gaye is played. The inclusion of a tune in the advert such as 'I Heard it Through The Grapevine',

  2. Analysis of Television Advertising

    The second advert I analysed is Green Flags breakdown cover. In frame 1 we see the Green Flag breakdown van driving around the hectic streets of London, behind a double Decker bus, the reason that the Green Flag van is driving behind a double Decker bus may be because the bus is a service and Green Fag is a service.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work