• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

"Advertising may be described as the science of arresting the human intelligence long enough to get money from it". Stephen Butler Leacock

Extracts from this document...


Communications At Home Essay Weighting: 30% Due: 28/10/05 Teacher: Roger Bush "Advertising may be described as the science of arresting the human intelligence long enough to get money from it". Stephen Butler Leacock Advertising may be described as the science of striking the human acumen for a period to get money from it. It is used in many different ways for all diverse principles. Ads are used to get the word out to the consumers whether it's for selling a product or to promote a special occasion. Advertisements are found in various place such as on TV, newspapers, billboards, internet, pop-ups, banners, cars and through people. Its pros and cons and word of mouth is probably the best form of advertising, as where TV advertising isn't as big as it used to be because of newer technology and most people change the channel or tune out. Advertising is the paid promotion of goods, services, companies and ideas by an identified sponsor. ...read more.


a credit card company quotes the number of millions of people who use their card. Another technique is by using facts and figures in their advertisements. Statistic and objective factual information is used to prove the superiority of the product e.g. a car manufacturer quotes the amount of time it takes their car to get from 0 to 100 km/h. An alternative method used is through patriotism where it advocates purchasing this product show your love of your company e.g. a company boasts about its products being made in Australia and employing Australian workers, Plain folks suggests that he product is a practical item of good value for ordinary people where it shows an ordinary family sitting down at a table for breakfast and enjoying their product & the other is the Snob appeal where it shows the product being used by an elite group of customers with a luxurious and glamorous lifestyle e.g. a coffee manufacturer shows people dressed in formal clothing drinking their brand at an art gallery. ...read more.


Through this manner, McDonalds are trying to make a statement to say that their products are healthy and that they have made a change from the past. McDonalds uses the technique of patriotism where they also tell their customer that their meat is all 100% Australian and that it's endured to be of the highest quality5. With the fast food competition, McDonalds and Subway always were big rivals. They both used adverting techniques to make the other opponent look ghastly. With all the debate about the health issues, communication is a big part in it all. Without the communication, no one in the public will know the truth about all the good and bad things that happen in any class of advertisement. Advertising is used to grab out emotion in whichever sort of way and it will make us rethink about what we need to satisfy our needs. Ads can make us come back to something be decided to leave but through different viewpoint each time. -----------------------------------------------------------------------------------------------------------------------------------------------------5 - Beef Story - McDonalds (2005) [online] at http://www.mcdonalds.com.au/home/structure.asp?ID= ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. My business strategy - computer shop.

    This is to break up the bulk as a small shop can not buy in very large amounts, so it buys in small amounts from a wholesaler. Channel 4 of distribution This is when the product is sold through agents some times in different countries.

  2. Advertising & promotion

    I will also pay �48 per year (+VAT) extra in order to promote my business/product repetitively on the website, as they will include newer and updated features. The last source of advertising I am going to use is placing specialist posters on my shop window and on local transport like buses and trains.

  1. This project requires me to produce a imaginary business

    Evaluation of advertising It would be impractical of me to use television as a form of advertising, as I will only have one shop in a local area, and television is not good to advertise in the local area. Also the cost involved in creating the advert, and putting it on television is enormous.

  2. The advertising of Facial creams

    my skin ( ) firmer ( ) double action double effectiveness (1) B: Revitalift from Loreal Paris (1) A: Because you're worth it Key "DOUble"=stress on the first three letters ( )=short pause, hesitation. (1,2)=longer pause, the length of which is the number inside the bracket. =increasing pitch =decreasing pitch Phonology Phonology is another conative feature which appears in many of my adverts.

  1. Main components of advertising.

    Also this image is the biggest single image in the frame. `Rapunzel 2002` is wearing a white gypsy style top (which was considered very fashionable at the time) but her shirt is black. This might not seem clever but it is an excellent example of a lot of techniques rolled into one.

  2. Advertising an Essay On Advertising, With Special Emphasis On the Language Used.

    Some adverts have 'catchy' slogans to sell their product. If this slogan becomes popular it is usually used within the target group and therefore the product is continually advertised. For example:- "Every little helps" Tesco used this as a slogan. It enforces the point that only a little money put into Tesco's will help.

  1. Advertising is necessary to let us know what is new.

    However companies do not do the opposite as this may actually damage their products and companies reputation. So companies have to tread carefully when it comes to awareness of environmental issues.

  2. Produce an imaginary business. To do this I must research into all aspects of ...

    This is so that I get data that is relevant to me. I will use primary research, in the form of questionnaires. This is because the primary research will be accurate, and more relevant, as it is being carried out for a specific purpose.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work