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"Advertising may be described as the science of arresting the human intelligence long enough to get money from it". Stephen Butler Leacock

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Introduction

Communications At Home Essay Weighting: 30% Due: 28/10/05 Teacher: Roger Bush "Advertising may be described as the science of arresting the human intelligence long enough to get money from it". Stephen Butler Leacock Advertising may be described as the science of striking the human acumen for a period to get money from it. It is used in many different ways for all diverse principles. Ads are used to get the word out to the consumers whether it's for selling a product or to promote a special occasion. Advertisements are found in various place such as on TV, newspapers, billboards, internet, pop-ups, banners, cars and through people. Its pros and cons and word of mouth is probably the best form of advertising, as where TV advertising isn't as big as it used to be because of newer technology and most people change the channel or tune out. Advertising is the paid promotion of goods, services, companies and ideas by an identified sponsor. ...read more.

Middle

a credit card company quotes the number of millions of people who use their card. Another technique is by using facts and figures in their advertisements. Statistic and objective factual information is used to prove the superiority of the product e.g. a car manufacturer quotes the amount of time it takes their car to get from 0 to 100 km/h. An alternative method used is through patriotism where it advocates purchasing this product show your love of your company e.g. a company boasts about its products being made in Australia and employing Australian workers, Plain folks suggests that he product is a practical item of good value for ordinary people where it shows an ordinary family sitting down at a table for breakfast and enjoying their product & the other is the Snob appeal where it shows the product being used by an elite group of customers with a luxurious and glamorous lifestyle e.g. a coffee manufacturer shows people dressed in formal clothing drinking their brand at an art gallery. ...read more.

Conclusion

Through this manner, McDonalds are trying to make a statement to say that their products are healthy and that they have made a change from the past. McDonalds uses the technique of patriotism where they also tell their customer that their meat is all 100% Australian and that it's endured to be of the highest quality5. With the fast food competition, McDonalds and Subway always were big rivals. They both used adverting techniques to make the other opponent look ghastly. With all the debate about the health issues, communication is a big part in it all. Without the communication, no one in the public will know the truth about all the good and bad things that happen in any class of advertisement. Advertising is used to grab out emotion in whichever sort of way and it will make us rethink about what we need to satisfy our needs. Ads can make us come back to something be decided to leave but through different viewpoint each time. -----------------------------------------------------------------------------------------------------------------------------------------------------5 - Beef Story - McDonalds (2005) [online] at http://www.mcdonalds.com.au/home/structure.asp?ID= ...read more.

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