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Advertising - "Poverty Appeal".

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Introduction

Production Evaluation The aim for my product was to be successful at the maturity stage of my advertising campaign and raise as much money as possible. My target audience is people aged twenty five and over who are better educated. They are most appropriate for my target audience as they would be aware of the current state in different countries and the economy and probably be earning high salaries. I planned out how I would approach my media marketing campaign, to reduce the risk of any problems such asking the wrong questions in my survey. The background research which I did was to do a target audience survey where I asked twenty people [who fitted the criteria of my target audience] questions and from this I discovered a lot of information about where and when I should place my advert. ...read more.

Middle

looked effective in an advert of this kind. The problem which I encountered throughout the whole campaign was that I had to try to persuade people to give money without receiving a product. It made the whole campaign more difficult as I was relying on people's generosity. The budget was also a problem as I was not able to produce an advert in most areas because I have a low budget. To get past this problem, I will be advertising regionally as this will cut costs and therefore be easier to fund. The part technology played in my advert was where I used graphics and different font styles in order to bring the best out of my advert. The most successful technique used was the survey which helped me decide on picking my final advert and the lifestyle collage which helped me find out more about my target audience. ...read more.

Conclusion

Both ideas are low cost for my low budget charity. Direct mail also allows me to concentrate on my target audience more as I am able to select who I want to send an advert to. Whoever fits the criteria of my target audience I will send one to. I feel I was very successful in fulfilling my aims as I feel that I created an advert to the best of my ability. The ideas sheet enabled me to design adverts and different techniques used, was successful as it helped me blend different ideas together to get the best advert. The survey and lifestyle collage were both useful also as they enabled me to concentrate on my target audience and find out as much as I could in order to get the best possible results. I also analysed two print based adverts which gave me ideas into how I should approach my advert and what style and techniques I could use. ...read more.

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