• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Advertising - "Poverty Appeal".

Extracts from this document...

Introduction

Production Evaluation The aim for my product was to be successful at the maturity stage of my advertising campaign and raise as much money as possible. My target audience is people aged twenty five and over who are better educated. They are most appropriate for my target audience as they would be aware of the current state in different countries and the economy and probably be earning high salaries. I planned out how I would approach my media marketing campaign, to reduce the risk of any problems such asking the wrong questions in my survey. The background research which I did was to do a target audience survey where I asked twenty people [who fitted the criteria of my target audience] questions and from this I discovered a lot of information about where and when I should place my advert. ...read more.

Middle

looked effective in an advert of this kind. The problem which I encountered throughout the whole campaign was that I had to try to persuade people to give money without receiving a product. It made the whole campaign more difficult as I was relying on people's generosity. The budget was also a problem as I was not able to produce an advert in most areas because I have a low budget. To get past this problem, I will be advertising regionally as this will cut costs and therefore be easier to fund. The part technology played in my advert was where I used graphics and different font styles in order to bring the best out of my advert. The most successful technique used was the survey which helped me decide on picking my final advert and the lifestyle collage which helped me find out more about my target audience. ...read more.

Conclusion

Both ideas are low cost for my low budget charity. Direct mail also allows me to concentrate on my target audience more as I am able to select who I want to send an advert to. Whoever fits the criteria of my target audience I will send one to. I feel I was very successful in fulfilling my aims as I feel that I created an advert to the best of my ability. The ideas sheet enabled me to design adverts and different techniques used, was successful as it helped me blend different ideas together to get the best advert. The survey and lifestyle collage were both useful also as they enabled me to concentrate on my target audience and find out as much as I could in order to get the best possible results. I also analysed two print based adverts which gave me ideas into how I should approach my advert and what style and techniques I could use. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. How do advertisements appeal to a target audience?

    After a lot of discussion, we concluded that we needed a final piece in which all our information was surrounded by. Our final piece was a woman wearing the jeans we had created, and a top that had our logo on it.

  2. This project requires me to produce a imaginary business

    The advantages of having promotions are: � Can help to boost sales when they are low � Gets new customers to try old products � Gets people to use new products � Engorges the purchasing of that type of brand There are many ways of promoting a product they are:

  1. Gender in the Media

    This would help to let the readers/viewers feel comfortable because they were like the person in the advert (normal). This type of portrayal is usually reserved for more serious adverts like those for insurance, or products for the home. The second type of body-shape advertisers use is that of slim (and in the case of men, muscular)

  2. The Styles and Purposes Of Radio Advertising

    o INFORM - Informative adverts educate the consumer about the product or service. They include vital information such as dates, times prices etc so that the consumer know as much about the product as possible. They know where to get it, how much it is and what it does before they've even seen the product.

  1. Launch an advertising campaign for confectionery.

    Having filmed all our footage we thought was needed, I uploaded it from the camera to a computer with editing software. It was then that the technical skills I had learned were seriously put to the test. I firstly had to organize the footage into different clips.

  2. This project requires me to produce an imaginary business.

    This also means that the advertising campaign will be different for each group. Use of product Domestic home users or business can use a product. This will influence the way that the product is sold and advertised. If selling to a business then the company may go direct to the business and sell face to face.

  1. Research an existing business in your local area and produce questionnaires to be distributed. ...

    The goal of marketing is to predict what the customer wants in the future, by looking a past trends, and carry out market research. The goals of marketing are: ? Increase sales ? Increase market share ? Improve image of business What is the point of market research?

  2. This project requires me to produce an imaginary business.

    External sources This is when the information is gathered outside the business. There are many source, but they vary according to what you are researching. This data has not been gathered for any specific purpose, so it is very general.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work