• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Advertising - "Poverty Appeal".

Extracts from this document...

Introduction

Production Evaluation The aim for my product was to be successful at the maturity stage of my advertising campaign and raise as much money as possible. My target audience is people aged twenty five and over who are better educated. They are most appropriate for my target audience as they would be aware of the current state in different countries and the economy and probably be earning high salaries. I planned out how I would approach my media marketing campaign, to reduce the risk of any problems such asking the wrong questions in my survey. The background research which I did was to do a target audience survey where I asked twenty people [who fitted the criteria of my target audience] questions and from this I discovered a lot of information about where and when I should place my advert. ...read more.

Middle

looked effective in an advert of this kind. The problem which I encountered throughout the whole campaign was that I had to try to persuade people to give money without receiving a product. It made the whole campaign more difficult as I was relying on people's generosity. The budget was also a problem as I was not able to produce an advert in most areas because I have a low budget. To get past this problem, I will be advertising regionally as this will cut costs and therefore be easier to fund. The part technology played in my advert was where I used graphics and different font styles in order to bring the best out of my advert. The most successful technique used was the survey which helped me decide on picking my final advert and the lifestyle collage which helped me find out more about my target audience. ...read more.

Conclusion

Both ideas are low cost for my low budget charity. Direct mail also allows me to concentrate on my target audience more as I am able to select who I want to send an advert to. Whoever fits the criteria of my target audience I will send one to. I feel I was very successful in fulfilling my aims as I feel that I created an advert to the best of my ability. The ideas sheet enabled me to design adverts and different techniques used, was successful as it helped me blend different ideas together to get the best advert. The survey and lifestyle collage were both useful also as they enabled me to concentrate on my target audience and find out as much as I could in order to get the best possible results. I also analysed two print based adverts which gave me ideas into how I should approach my advert and what style and techniques I could use. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. How do advertisements appeal to a target audience?

    After a lot of discussion, we concluded that we needed a final piece in which all our information was surrounded by. Our final piece was a woman wearing the jeans we had created, and a top that had our logo on it.

  2. The Styles and Purposes Of Radio Advertising

    o INFORM - Informative adverts educate the consumer about the product or service. They include vital information such as dates, times prices etc so that the consumer know as much about the product as possible. They know where to get it, how much it is and what it does before they've even seen the product.

  1. This project requires me to produce a imaginary business

    It will be easier for a customer to take a piece of equipment to a local shop, then send it back to a large company. During the products life it will have many changes to improve it, this is the products life cycle.

  2. This project requires me to produce an imaginary business.

    If you want to attract a lot of customers then a low price is better, but if know that your product is better then you may charge higher price. There are three types of price: � Low price- To attract lots of customers, you will have a price lower then your competition.

  1. Launch an advertising campaign for confectionery.

    I felt that I had broken my initial inhibitions about filming and acting; I got into the work and started to really enjoy myself. We seemed to work far better once we had got into the work. All the equipment was moderately easy to use, but the main problems we

  2. This project requires me to produce an imaginary business.

    This means that the advertising for some products will be aimed at the single person. while some will be aimed at the married person. Age People of different age buy different products. This means that a old person will buy different products to a young person.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work