Adverts play a large part in out lives, they make us feel disappointed in the things we haven't got, they play with our emotions a lot, make us desire whatever they are selling.

Authors Avatar

Media Assignment                14-07-2003                                                                                                  

Advertising

Adverts play a large part in out lives, they make us feel disappointed in the things we haven’t got, they play with our emotions a lot, make us desire whatever they are selling. They keep us in suspense when they advertise they advert; they show us things that we wouldn’t think of if we were talking about the product. They keep our minds thinking and imagining. Advertisers do this by the strategies and techniques they use. I analysed two adverts from television and one advert from a magazine. These are the differences I found.

The first advert I am analysing is a car advert. The car is the BMW Z4. As the advert starts the first image we see is the sun rising from the corner of the screen. As the sun rises we start to see the first few images of the car, we see it’s a nice silver convertible. By looking at the shape of the car we get the impression that it is a sporty; sleek, slick, sexy car. The colour also gives us the impression that it is a fashionable, precious metal car. By this we suggest this car is worth a lot it makes us think value implies luxury. The background music could be described as machine moving sound, because as soon as the advert starts, the music starts and it sounds like a machine is moving. It gives us the impression that this machine is extraordinary like a spaceship so this tells us this car is like a spaceship, its hi-tech top spec, and its also tells us this car is futuristic. The place and atmosphere we see is mysterious and we stay in suspense wanting to know where this place is. It looks like a different planet, and this links with the spaceship. As the advert continues, the camera eyes up the car from every angle, once all angles are shown, the last image we see is a landscape picture with the car in the middle, the camera is focused on the car, its the centre of attention, then we see no more but one sentence ‘Arrives June 19th’ this again links with the spaceship, it creates a sense of anticipation, it strengthens our desire. At the end of the advert the audience are feeling excited and in suspense, wanting to know more about the car. The target audience for this advert are young sporty and rich people.

Join now!

The second advert I am analysing is another car advert. This car is the Volvo XC90. As the advert starts we see a man in a art gallery looking at modern art, this tells us the man likes interesting, stimulating and entertaining things, we also realise that the lifestyle of this man is healthy, highly educated, cultures, successful, formally dressed, sophisticated like a business man. As he is looking in the art gallery we see the repeated sign of ‘Exit’ flashing. This tells us the man needs to get out urgently. As the advert continues we are excited, wondering what ...

This is a preview of the whole essay