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Allen Ginsberg once said "Whoever controls the media; the images; controls the culture."

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Introduction

Ben Cummins - English Oral Allen Ginsberg once said "Whoever controls the media; the images; controls the culture." Good morning/afternoon ladies and gentlemen of the media council of Australia. Media, namely current affair programs promote certain underlying and intentional discourses. These discourses position the audience to either accept or seemingly question what is being promoted in the program. Newsreaders and journalists in current affair programs attempt to be neutral and objective, and to present balanced and authoritative reports, however on many occasions' news reports present strong discourses and biases towards certain groups, cultures or people. The news that viewers see is not a straightforward account of the events that occurred that day. The news has been carefully selected, emphasized and presented in a particular way to suit the discourse or bias that the program wishes to promote. A particular bias is clearly evident in a news report, which aired in February 2003 on sixty minutes. ...read more.

Middle

Because of this producers of news programs want to make the programs easier to watch, or more entertaining to try and keep these ratings. Producers often milk stories for all there worth, and develop their own discourses, in which they believe will be more ratings friendly. Because there is so many viewers, news and current affairs programs take on an interpretive role. This model shows this (Overhead). The original purpose of news programs, was to inform television viewers of important and relevant events. These events may be international, national or local. Now days news programs still give us an interpretation of current news and affairs, but do not give us a straight forward, truthful account of the issue. These days viewers are feed advertising while watching the news. Companies logos or information is showed on screen while the news is being presented. ...read more.

Conclusion

They can either be supportive or biased towards the group or issue being presented. The way people think in Australia and the world now days is in the hands of TV programs creators, producers and actors. They have the power to teach us about masculinity, feminity, blackness, whiteness, ethnicity or whatever they feel as though they need to put on television to gain ratings. The truth is if a television program does not get ratings, they don't get advertising and therefore they don't air. This is why current affairs and news programs take on an interpretive role... they make viewers feel as though they have to watch, so sense is made of the information and they are told how to feel. The media are owned, controlled and created by certain groups who make sense of society on behalf of others. Theses people are the media producers. They are not a completely separate group of people, but they are a small elite group. Thi ...read more.

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