• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Allen Ginsberg once said "Whoever controls the media; the images; controls the culture."

Extracts from this document...

Introduction

Ben Cummins - English Oral Allen Ginsberg once said "Whoever controls the media; the images; controls the culture." Good morning/afternoon ladies and gentlemen of the media council of Australia. Media, namely current affair programs promote certain underlying and intentional discourses. These discourses position the audience to either accept or seemingly question what is being promoted in the program. Newsreaders and journalists in current affair programs attempt to be neutral and objective, and to present balanced and authoritative reports, however on many occasions' news reports present strong discourses and biases towards certain groups, cultures or people. The news that viewers see is not a straightforward account of the events that occurred that day. The news has been carefully selected, emphasized and presented in a particular way to suit the discourse or bias that the program wishes to promote. A particular bias is clearly evident in a news report, which aired in February 2003 on sixty minutes. ...read more.

Middle

Because of this producers of news programs want to make the programs easier to watch, or more entertaining to try and keep these ratings. Producers often milk stories for all there worth, and develop their own discourses, in which they believe will be more ratings friendly. Because there is so many viewers, news and current affairs programs take on an interpretive role. This model shows this (Overhead). The original purpose of news programs, was to inform television viewers of important and relevant events. These events may be international, national or local. Now days news programs still give us an interpretation of current news and affairs, but do not give us a straight forward, truthful account of the issue. These days viewers are feed advertising while watching the news. Companies logos or information is showed on screen while the news is being presented. ...read more.

Conclusion

They can either be supportive or biased towards the group or issue being presented. The way people think in Australia and the world now days is in the hands of TV programs creators, producers and actors. They have the power to teach us about masculinity, feminity, blackness, whiteness, ethnicity or whatever they feel as though they need to put on television to gain ratings. The truth is if a television program does not get ratings, they don't get advertising and therefore they don't air. This is why current affairs and news programs take on an interpretive role... they make viewers feel as though they have to watch, so sense is made of the information and they are told how to feel. The media are owned, controlled and created by certain groups who make sense of society on behalf of others. Theses people are the media producers. They are not a completely separate group of people, but they are a small elite group. Thi ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Narrative section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Narrative essays

  1. Discuss the way in which 'Neighbours' by Tim Winton and 'Stolen Car' by Archie ...

    'Restless, uneasy and bitter like the city that had adopted him'. Johnny and his new connection that he has with the unforgiving city. He had turned into one of them-just like Wallaby. The one thing that the other aboriginal people did not like was that unlike them Johnny was ready

  2. Nick Hornby is the author of both novels Fever Pitch and About a Boy. ...

    For instance, in "About a Boy" a low angle shot is used when the bread is flying through the air. The connotations for this are loneliness and island like. It is also foreshadowing Marcus' mum's suicide attempt. This is linked to "Lad Culture" because it shows us that Marcus' mum is depressed because she is continually being dumped by men.

  1. Compare the representation of ethnicity in a range of popular mainstream TV programmes or ...

    Hollyoaks has also introduced an Albanian character that is going to marry a White woman. He may have been introduced as Hollyoaks is now shown in some European countries. It goes out to a wider audience so it is seen as a positive image but he is treated badly by

  2. The mass media has played a major role in structuring public perceptions of crime ...

    I will also be adding my personal contact details such as my name, email address and my tutor class so that if anybody has a problem with the questionnaire they can come straight to me. Lastly I will be making sure that the precipitant is aware that the questionnaire will

  1. Most news is predictable

    Next there is footage of the Madrid bombing while Simon is doing a voice over it, the reason this particular footage is in there is because the lack of video of the underground it caused the Simon to look else where for similar video footage and the Madrid bomb proved

  2. Chris Evans launched "The Terry and Gaby Show" on Five in 2003, in an ...

    they are not identical! PH There are lots of different types of items featured on daytime TV the conventions for daytime TV are Celebrity news and interviews, real life stories, Gossip/News and competitions. In TAGS they had all of this stuff but their celebrities were not as famous as in TM.

  1. An Assessment of Bias and Objectivity in the News Media

    Alternatively, objectivity can be perceived as professional rules and rituals utilised by reporters to process facts about social reality.18 This position illustrates how objectivity aims to protect the journalist from libel and widespread criticism, and therefore it is used defensively as a 'strategic ritual.'

  2. Is the ideology of media blame really justified in present day society?

    Consequently it could be argued that violence or sex may be needed in order to get a certain agenda across to the audience. For example the violence seen within Quentin Tarantino's 'Reservoir Dogs' can be accepted and justified because

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work