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An Analysis and Comparison of Two Adverts.

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Introduction

An Analysis and Comparison of Two Adverts Advertising is defined in the dictionary as "the action of calling something to the attention of the public by announcements, to call public attention by emphasizing desirable qualities so as to arouse a desire to buy or patronize" In order to persuade, or be effective the advertisement must communicate to the audience the message it wants to relay. If for example, the advertisement is trying to sell a particular product than it must persuade the audience that for whatever reason they need to purchase the product. Not only must the advertisement effectively relay the desired message, but the audience must be willing to "buy into" the desired message. In other words, for the advertisement to be effective, the communication must be accepted and absorbed by the audience. Advertising is a two way communication process. The time at which adverts are shown on television can also be a guide to which minority the product is aimed at, for example in the morning most will be advertising for children's toys and sweets, the is because this is the time when a lot of children watch television. Therefore it is the most appropriate time for the advertiser to show their advert, as this is when it will reach a high amount of the target audience. ...read more.

Middle

Scene four is of the man walking across the busy street and in this scene he does not removing his gaze, and he walks straight towards moving people out of his way, showing us his determination. In scene five the man gets into the car, the car has several decorations inside, a small idol and also a hanging set of beads, this makes the viewer believe that the setting is authentic. In scene seven, the man has a maniacal yet determined expression on his face. The first seven scenes are constructed in such a way that it adds a sense of ambiguity and uncertainty to what lies ahead. A sense of comedy is added to the advert when the car smashes into the wall in scene eight. This makes the viewer want to continue watching as they still have no evidence to what the advert is for or why the driver has done this. When the car is crashed into the wall, the read end of the car lifts up and there is visible recoil, this adds a sense of realism and stops the viewer from dismissing it. Again in scene nine the main actor still retains the maniacal expression from scene seven but this time he is looking behind, the scenery can be ...read more.

Conclusion

The Ford Mondeo is clearly a family saloon and so it would be aimed at parents with large families, whereas the Peugeot 206 is aimed at another market, the young adults, and so the Peugeot 206 advert has more humour in it. Their targeted markets are reflected in each of their slogans. The Peugeot 206's slogan of "The drive of your life" has no details at all with the car itself and promotes excitement and pleasure whereas the Ford Mondeo's slogan of "Safest place to be" is aimed more at a family as it emphasises the safety of the car, which is one of the main reasons why a family would consider when purchasing a car. Slogans are important in both adverts due to the fact that they help people to remember their product so that they will consider their product if they were buying a car in the near future. This is why both of the slogans are short and are not trying to reveal everything about the car, so as to make it catchier and make the viewer want to find out more. In conclusion, even though both adverts attempt to promote similar products, the ways in which they go about this are unlike, whereas the Ford Mondeo Advert tries to promote safety and protection, the Peugeot 206 Advert advocates modernisation and fashion. Ramesh Kanesan ...read more.

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