• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

An Analysis and Comparison of Two Adverts.

Extracts from this document...


An Analysis and Comparison of Two Adverts Advertising is defined in the dictionary as "the action of calling something to the attention of the public by announcements, to call public attention by emphasizing desirable qualities so as to arouse a desire to buy or patronize" In order to persuade, or be effective the advertisement must communicate to the audience the message it wants to relay. If for example, the advertisement is trying to sell a particular product than it must persuade the audience that for whatever reason they need to purchase the product. Not only must the advertisement effectively relay the desired message, but the audience must be willing to "buy into" the desired message. In other words, for the advertisement to be effective, the communication must be accepted and absorbed by the audience. Advertising is a two way communication process. The time at which adverts are shown on television can also be a guide to which minority the product is aimed at, for example in the morning most will be advertising for children's toys and sweets, the is because this is the time when a lot of children watch television. Therefore it is the most appropriate time for the advertiser to show their advert, as this is when it will reach a high amount of the target audience. ...read more.


Scene four is of the man walking across the busy street and in this scene he does not removing his gaze, and he walks straight towards moving people out of his way, showing us his determination. In scene five the man gets into the car, the car has several decorations inside, a small idol and also a hanging set of beads, this makes the viewer believe that the setting is authentic. In scene seven, the man has a maniacal yet determined expression on his face. The first seven scenes are constructed in such a way that it adds a sense of ambiguity and uncertainty to what lies ahead. A sense of comedy is added to the advert when the car smashes into the wall in scene eight. This makes the viewer want to continue watching as they still have no evidence to what the advert is for or why the driver has done this. When the car is crashed into the wall, the read end of the car lifts up and there is visible recoil, this adds a sense of realism and stops the viewer from dismissing it. Again in scene nine the main actor still retains the maniacal expression from scene seven but this time he is looking behind, the scenery can be ...read more.


The Ford Mondeo is clearly a family saloon and so it would be aimed at parents with large families, whereas the Peugeot 206 is aimed at another market, the young adults, and so the Peugeot 206 advert has more humour in it. Their targeted markets are reflected in each of their slogans. The Peugeot 206's slogan of "The drive of your life" has no details at all with the car itself and promotes excitement and pleasure whereas the Ford Mondeo's slogan of "Safest place to be" is aimed more at a family as it emphasises the safety of the car, which is one of the main reasons why a family would consider when purchasing a car. Slogans are important in both adverts due to the fact that they help people to remember their product so that they will consider their product if they were buying a car in the near future. This is why both of the slogans are short and are not trying to reveal everything about the car, so as to make it catchier and make the viewer want to find out more. In conclusion, even though both adverts attempt to promote similar products, the ways in which they go about this are unlike, whereas the Ford Mondeo Advert tries to promote safety and protection, the Peugeot 206 Advert advocates modernisation and fashion. Ramesh Kanesan ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Advert Analysis

    In advert 1the light is focused on the woman from a range of angles because she is the most important image. Even though the woman is being shone on from different places there seems to be lighter shining onto her right side.

  2. A Critical Comparison of the Gender Representations in Two Print Adverts.

    Whereas the Kenzo advert has a silk shirt. Silk is seen as being soft and comforting. This too can relate to how a woman is stereotypically represented that the are emotional and affectionate and comfort each other. Lighting in the advert is different for each advert.

  1. Compare and contrast two charity advertisements. How does each advertisement aim to persuade the ...

    The last image could be said as the saddest of all. This child known as Suhartono has a fixed face of misery and vulnerability which tags our heart ships. It inspires as to feel depressed and heart-rending. Suhartono is identified as the youngest of all the other children.

  2. A comparison of two recent car adverts - Ford Focus and Renault Megane

    The Renault Megane advert uses all music apart from the end when they say a few words. Using mainly music catches the attention of young people as they know the advert is lively. The chose of song, shaking that ass, was a good choice for the makers of the advert as it catches the attention and sticks in peoples mind.

  1. An analysis and comparison of James Bond Film posters.

    Perhaps Bond is trying to get the device away from the villain giving the audience the impression he is the heroic character. We see a different background as opposed to the first shot.

  2. How successful is advertising? A comparison of two adverts discussing the techniques they use ...

    The image has not been edited in anyway I don't think, but the lipsticks have been put onto the picture after it has been taken as a separate element when the advertisement was being composed when the copy was being added.

  1. Peugeot 206. The advert begins with an extremely busy Asian market place and a ...

    The magazine page is of a Peugeot 206, this is also written in large, bold, black font underneath the picture, he studies the picture. He holds it up so the car on the magazine page is hiding our view of his car, he then puts down the magazine page and

  2. Comparing Two Car Adverts

    The Volkswagen Polo featured in the advert is a Polo Match, which is a special model, which now comes standard with air-conditioning, as the slogans of the advert

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work