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An Analysis of an Article in the Big Issue called Sun Vampires.

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Introduction

An Analysis of an Article in the Big Issue called Sun Vampires The Big Issue is published to aid the homeless, seeking to raise money for people who are in this situation. The Big Issue is only sold by vendors, homeless themselves, on the streets of all our major cities and towns. The 'target group' for sales is seen to those who might be sympathetic to the dilemma of the homeless, to those who are fortunate themselves to have homes and jobs, who take an interest in society as a whole rather than just themselves as individuals, who are also aware of the current issues. The readers are to be relatively prosperous, also young rather than middle-aged. The young readers have most probably heard of the Bros (a teen pop duo of the late 80's) and also Peter Andre (popular at the time of publication, but hardly an enduring household name). The reader might be in the position of being able to spend �399 a year on a suntanning course. The reader is more likely to respond to the style of writing that uses current colloquial or jargon expressions "And let's face it", "one hell of a habit" and "fork out" than a style that they regard as being posh and old-fashioned. ...read more.

Middle

The illustration is made to seen very unprofessional, but it does catch the browsers attention. The simultaneous associations with the coffins and cooked meat work. The writer forces the readers to place themselves in the situation, by using the repletion of "you" and "you're". The article seeks to mock the sunbed. The opening uses ridiculous pictures "plastic cocoon", "weird blue light". The idea of the users being profoundly stupid, by mad suggestions. "Have you been abducted by aliens for experimental tests?" In the second paragraph the tone is unbreakable by another equally ridiculous picture. "Walking raisins" implying that the sun has similar effects on human skin as it has on grapes. The writer soon does become rather serous, after making sure that our interests has been attracted by other means. Suddenly suntanning become dangerous. Most people are aware of the dangers of smoking, so the bluntness of "It's like smoking" hits hard. The scenario of losing an infant as a result of suntanning is distressing. There are no jokes in this section. "Religiously" and "Confesses" which underlines the importance of the issue for the writer. ...read more.

Conclusion

"It make you look wealthier, like you can afford regular holidays" seems false and unfashionably materialistic set against own background. "Essex Man" is a term of abuse- it reminds us of sub-human species associated with a particular 1980's stereotype, the selfish individual concerned only with himself and what he can get his hands on. This is a very cleverly written piece, in which the writer has matched their tone to their readership without compromising the sincerity and, ultimately, the intensity of their feeling. This however can't be coincidence. "Barking," Echoes the phrase, "barking mad" and leave s in doubt how the writer feels about "tanorexics". It can refer back to the "Essex Man" There no attempt at fairness in this piece, there is no balance of opinions, so asking the reader to draw their conclusions. The writer does have a point to make and scarcely attempts that there might be together points of view. Counter argument, when they appear, tend to be ridiculed, We probably haven't learned anything new about suntanning, perhaps little in those who indulger in it, but the pieces might be considered as being amusing. 1 Sarah Allymohamed ...read more.

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