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An analysis of the effectiveness of the two advertisements on cars

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An analysis of the effectiveness of the two advertisements on cars The two advertisements that I am going to analyse are concerning cars. One is advertising a Toyota Yaris, whereas the other is advertising the new Peugeot 206 Gti . I feel that the target audiences are different for the two advertisements. I think that the Peugeot advert is aimed at young people, because it is a fast car, it is also a smaller type of car I also think that this is aimed at young people because these are the type of cars that young people show interest in. however I feel that the Toyota advert is aimed at older people or people with families because it looks like a family car. I would expect to see the Peugeot advertisement on the television and maybe pictures of it on billboards because I think that Peugeot are quite popular cars. The Toyota advertisement, I would expect to see pictures of it in newspapers and maybe on television adverts because families mostly watch television together and I think that the Toyota Yaris is a great family car. ...read more.


In the Toyota advert there is also another slogan that reads 'the new Toyota Yaris defies logic' this means that the Toyota Yaris is the kind of car you can only dream of. I think that these slogans are effective because they encourage people to buy the cars. I prefer the slogan for the Peugeot advert because it advertises the cars speed. There is some written information in both adverts. In the Toyota one, I feel that there is enough information about the car itself. There are many positive words about the product, such as in the Toyota Yaris advert it says about all the cars good features. The sentences in the advert are generally short which I think is effective because they only contain the main information needed. The language used in the advert is formal, which I think is effective because otherwise people wouldn't want to read about the car, as the writing wouldn't be appropriate. ...read more.


Some of the writing is written in capital letters but it is mostly in small letters, which I think is best. The Toyota adverts writing is spread out all over the page, which I personally dislike but other readers may like it. The size of the writing is mainly little but it is in bigger font sometimes. The description of the car is in small letters but the slogan and catchphrases are in capital letters. I think that the general layout of the advert is good and has some other pictures as well. Conclusion For this media assignment I have come to the conclusion that of the two advertisements I prefer, the Toyota Yaris advert as I think that it advertises the product more. The main reasons for me choosing this advert are that, I feel that the Toyota advert offers more information about the product, whereas the Peugeot advert doesn't offer any information about the product except the price and a phone number to call for more information. However I still think that Peugeot are a better car than Toyota but this is simply just an opinion. ...read more.

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