Analyse and Compare which of the Two Car Advertisements is more effective.

The first 200 words of this essay...

Analyse and Compare which of the Two Car Advertisements is more effective.

The first thing that I noticed about the two adverts when comparing and analysing is that the Mazda advert has taken a whole lot more personal approach to selling their cars. Where as Citroen only advertises for no VAT and includes a bit of humour, Mazda includes happy and playful children, your own childhood and asks the viewer personal questions. Then quickly it snaps to fast moving images of a flashy car and beautiful scenery. Mazda cleverly links the two together, making you reminisce about your own childhood, being carefree and full of freedom. With the stress of adult life, the 9-5 job, being tied down, having appointments to go to, deadlines to meet and then the going home to a hectic life or perhaps a hectic family, the look of having a Mazda car couldn't look anymore appealing. Who wouldn't long to get away in something like that, especially men and their obsession with cars, and of course attracting the woman? To many males, the attraction of expensive, sexy cars is that they'll gain the respect of materialist woman. It's the old line "boys with their