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Analyse and evaluate two advertisements for similar products, commenting on their style, content and approach. Explain which advertisement you find the most effective and why.

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Introduction

Analyse and evaluate two advertisements for similar products, commenting on their style, content and approach. Explain which advertisement you find the most effective and why. The adverts I chose were Max Factor's "hyper smooth" foundation (advert A) and Loreal's "air wear" foundation (advert B). The same product but two different companies, which waste more effort to advertise the product and how effective are they? Advert A is a closed up photo of a woman showing how good is her complexion of her skin. Half of the photo is her skin, this is trying to show us that how effective the foundation is. Also by having a nice looking woman, it makes the ladies who looked at the advert, want to try it on as well, so they can have the nice smooth effect on the wearer's skin, making them think subconsciously that they look, and are, like the woman in the advert. ...read more.

Middle

The brown background colour represents the smoothness of the foundation and offers a drastic contrast to the model's pale, "beautiful" skin. This will make the reader think that being pale is beautiful and they will go and buy this product to be as beautiful as the model shown. Advert B shows a celebrity being happy with this product, therefore encouraging the general public (mainly the female population) to buy this product, under the subconscious hope that they would like the celebrity. The celebrity stands out against the light background colour. It does also give us the light and happy atmosphere. This shows the product is not thick and heavy, but a thin and smooth foundation which is breathable. It also gives a free sample of the product, for the magazine readers to try it out and feel confident that they are beautiful as well as to make sure that their skin isn't allergic to it. ...read more.

Conclusion

This proof that it is thin that it makes the user feel there's hardly any thick make up on them. The word "AT LAST" as highlighted. It shows us that Loreal is claim to be the first company to produce a foundation that is "breathable", telling us there is no other company has the formula for it, so there is no other choice but to buy their foundation if they want their skin to breathe. If I was the reader I think the Loreal Air Wear is more persuasive than Max Factor's is, because Max Factor's advert is very tense and serious, while Loreal's advert is more light and happy. Having a "breathable " skin is healthier and more important than having a plumped out skin, which might could be a thick foundation. Having a thick foundation could lead to blocked pores, which in itself could lead to blemishes, so I would be more likely to choose the lighter-wearing make-up. ...read more.

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