• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Analyse Carefully Three or Four Print-Based Advertisements, Paying Special Attention to the Techniques Used. Do You Think These Advertisements are Successful in Persuading Their Target Audience?

Extracts from this document...

Introduction

Sarah Fearns English Coursework Analyse Carefully Three or Four Print-Based Advertisements, Paying Special Attention to the Techniques Used. Do You Think These Advertisements are Successful in Persuading Their Target Audience? Expenditure on UK television advertising in 2002 was �3.7 billion. This comes as no surprise considering the overwhelming effect advertising can have on its audience. Adverts can have an effect on our subconscious by using different techniques such as offering us not just a product, but a lifestyle. They give us motivation to buy a product: Wearing this perfume will make you more attractive, eating this food will make you funnier, your children will love you more if you buy them this toy. Every one of our emotions is played on so that we will feel obligated to buy the product. Personally, I think that the actual effect that advertising can have on society is astounding. We are made to believe that with the help of the x million products that are available, our lives can be made perfect. Obviously, in writing it sounds ludicrous that anyone in society could possibly believe that 'Lynx', for example, will actually make beautiful women throw themselves at you. ...read more.

Middle

Therefore, it should stay in your mind. The use of alliteration also contributes to its attraction. The copy uses a rhetorical question to make its point- "Do you wish your foundation did more than just colour and cover?" Of course the answer they wish to be given is "Yes I do, how did I live without this product?" Realistically, few people will actually think this reply but subconsciously it has the same effect. The background of the advert is not immediately noticeable but has an excellent effect. Pure white implies not only freshness and purity, but also draws your attention to the image. The impact of background is often missed but holds great importance. Another example of well used plain background is the 'Chanel' advert which embodies many similar properties to the 'Lanc�me Paris' advert. The plain white background accentuates the use of simplicity for impact in this advert. There is no copy other than the name 'Chanel' and, therefore, use of image is very important. Kate Moss is used to endorse 'Chanel' so that we make the connections between fame, glamour, success, beauty and Chanel's products. ...read more.

Conclusion

In conclusion, I think that each advert persuades its audience differently, but successfully. There are so many beauty products available that interesting advertising is essential to the success of any product. I would criticize Yves Saint Laurant for giving their advert and their product two very different colour schemes. Ralph Lauren are a good example of matching the product to the advert. Upon the launch of the 'Ralph' perfume, the adverts used very light, pastel, fresh shades so that in the shops when you saw the products, you could match the two and so the advertising had a continuous effect. Personally, I think the best advert is the very generalised advert for 'Chanel'. Its simplicity and celebrity endorsement cause it to be very memorable and sophisticated. It appeals to a wide audience well by not actually promoting anything specifically. In my opinion, advertising works best when it is done with subtlety, I like to think that I am not affected by advertising and most of the time, I dont think I am. However, sometimes it matters less to do a good advert, than it does to just not do a bad one. As a result, i could never use 'Yes car credit' purely because the woman in it annoys me. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. A Comparison of Two Advertisements.

    The advertisements motivate their audience in different ways. The Mars advert uses motivation by showing a very thin girl, who is still thin even after eating a Mars bar.

  2. How do advertisements appeal to a target audience?

    The point of persuading is to make people change their minds, buy the new product, buy the old product, or continue buying the old product, and to tell a friend about the product so that the news spreads. There are so many different ways products can be advertised to the

  1. Compare and contrast two advertisements for similar products. You should evaluate the techniques used ...

    that fights back' in quite big, blue capital letters to stand out. This is a good slogan because like the other advert, it is catchy. Also if you don't read the small writing you can understand the basic point of the advert.

  2. Free essay

    Compare the advertising campaigns for Benetton and Barnardos. How do both aim to attract ...

    Benetton's campaign is trying to sell a product by using racial stereotypes to highlight our own stereotypes and stereotypical views in their first campaign, then going on to use real extreme or violent images to ask us why we accept how violent the world in whole is and why we do nothing to stop such atrocities.

  1. Image Analysis Using A Comparison of Print Adverts From 1940's - 1960's and Contemporary ...

    There are no models advertising the cars probably because at that time the people making the advert did not think that models would not attract customers because they are family cars. Other techniques that have been used are that the cars have been drawn to show that they have polished, shiny feel.

  2. Investigate how Lucozade has changed its image between 1960 and 2000 by examining three ...

    Daley Thompson shows that it is portable when he puts in the tiered athletes hand. The narrative of the third advertisement is about a family who has just finished gardening and are about to go in to the house to re-energize.

  1. The advertisements I intend looking at in my coursework are to do with food ...

    The pictures are big and every intricate detail can be seen, such as the chocolate chips in the cookie and the layers of icing on the ice gems. Some of the biscuits have purposely been broken into halves to increase the temptation of the reader.

  2. Through the close examination of two or three advertisements explore the range of persuasive ...

    They use this technique because looking good in today's society is very important. The 'Air Pacer' appeals to a wide range of people from youngsters to the elderly; they even state that it is 'Great for all the family'. In general the still advert looks quite chaotic; the page is thick with pictures and information about the product.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work