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Analyse Carefully Three or Four Print-Based Advertisements, Paying Special Attention to the Techniques Used. Do You Think These Advertisements are Successful in Persuading Their Target Audience?

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  • Essay length: 1518 words
  • Submitted: 11/10/2004
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GCSE Marketing

The first 200 words of this essay...

Sarah Fearns

English Coursework

Analyse Carefully Three or Four Print-Based Advertisements, Paying Special Attention to the Techniques Used. Do You Think These Advertisements are Successful in Persuading Their Target Audience?

Expenditure on UK television advertising in 2002 was £3.7 billion. This comes as no surprise considering the overwhelming effect advertising can have on its audience. Adverts can have an effect on our subconscious by using different techniques such as offering us not just a product, but a lifestyle. They give us motivation to buy a product: Wearing this perfume will make you more attractive, eating this food will make you funnier, your children will love you more if you buy them this toy. Every one of our emotions is played on so that we will feel obligated to buy the product.

Personally, I think that the actual effect that advertising can have on society is astounding. We are made to believe that with the help of the x million products that are available, our lives can be made perfect. Obviously, in writing it sounds ludicrous that anyone in society could possibly believe that 'Lynx', for example, will actually make beautiful women throw themselves at you.

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