• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Analyse Carefully Three or Four Print-Based Advertisements, Paying Special Attention to the Techniques Used. Do You Think These Advertisements are Successful in Persuading Their Target Audience?

Extracts from this document...


Sarah Fearns English Coursework Analyse Carefully Three or Four Print-Based Advertisements, Paying Special Attention to the Techniques Used. Do You Think These Advertisements are Successful in Persuading Their Target Audience? Expenditure on UK television advertising in 2002 was £3.7 billion. This comes as no surprise considering the overwhelming effect advertising can have on its audience. Adverts can have an effect on our subconscious by using different techniques such as offering us not just a product, but a lifestyle. They give us motivation to buy a product: Wearing this perfume will make you more attractive, eating this food will make you funnier, your children will love you more if you buy them this toy. Every one of our emotions is played on so that we will feel obligated to buy the product. Personally, I think that the actual effect that advertising can have on society is astounding. We are made to believe that with the help of the x million products that are available, our lives can be made perfect. Obviously, in writing it sounds ludicrous that anyone in society could possibly believe that 'Lynx', for example, will actually make beautiful women throw themselves at you. ...read more.


Therefore, it should stay in your mind. The use of alliteration also contributes to its attraction. The copy uses a rhetorical question to make its point- "Do you wish your foundation did more than just colour and cover?" Of course the answer they wish to be given is "Yes I do, how did I live without this product?" Realistically, few people will actually think this reply but subconsciously it has the same effect. The background of the advert is not immediately noticeable but has an excellent effect. Pure white implies not only freshness and purity, but also draws your attention to the image. The impact of background is often missed but holds great importance. Another example of well used plain background is the 'Chanel' advert which embodies many similar properties to the 'Lancôme Paris' advert. The plain white background accentuates the use of simplicity for impact in this advert. There is no copy other than the name 'Chanel' and, therefore, use of image is very important. Kate Moss is used to endorse 'Chanel' so that we make the connections between fame, glamour, success, beauty and Chanel's products. ...read more.


In conclusion, I think that each advert persuades its audience differently, but successfully. There are so many beauty products available that interesting advertising is essential to the success of any product. I would criticize Yves Saint Laurant for giving their advert and their product two very different colour schemes. Ralph Lauren are a good example of matching the product to the advert. Upon the launch of the 'Ralph' perfume, the adverts used very light, pastel, fresh shades so that in the shops when you saw the products, you could match the two and so the advertising had a continuous effect. Personally, I think the best advert is the very generalised advert for 'Chanel'. Its simplicity and celebrity endorsement cause it to be very memorable and sophisticated. It appeals to a wide audience well by not actually promoting anything specifically. In my opinion, advertising works best when it is done with subtlety, I like to think that I am not affected by advertising and most of the time, I dont think I am. However, sometimes it matters less to do a good advert, than it does to just not do a bad one. As a result, i could never use 'Yes car credit' purely because the woman in it annoys me. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. A Critical Comparison of the Gender Representations in Two Print Adverts.

    Using the bike as a prop not only allows the advert to give patriotism but that it is a powerful machine, a piece of technology and bold. Motorbikes are also seen as a rebellious tool and non-law abiding people ride them and wreak havoc.

  2. How are woman presented in advertisements today?

    She is running faster than men and splashes him. She puts her hand up to say sorry. This time the camera focuses on men's facial expression. Looking at this facial expression I could tell that he is angry and that he doesn't want to give up.

  1. Compare and contrast two advertisements for similar products. You should evaluate the techniques used ...

    Like the 'Persil' advert, this advert also uses consumer expectation because they know that people don't want their clothes to smell after they cook and so this will make people want to buy this product. Like the other advert, next to the writing it has a slogan, which says 'Freshness

  2. Analyse the media devices and techniques used in a particular advert and comment on ...

    The slogan that occupies the basis of the product is 'Grey hair is the thing of the past' but also with 'Say goodbye to grey'. This almost defines the meaning of youth through these powerful statements by the man. This explains why a grey haired woman is not used in

  1. Advertising is used to attract their target audience to advertise their products, and if ...

    And she's advertising it to us so that we can look like this too, and we want to look at her. Where as my second advert is set in what looks almost to be studio, a hair salon or beauty parlour.

  2. How successful is advertising? A comparison of two adverts discussing the techniques they use ...

    suggests that they trust it so therefore would probably buy a product advertised within it. The ad might be published on the first or second right-hand page because these are the first pages you see when you open the magazine and flick through.

  1. The advertising of Facial creams

    describing the actions in detail and the lower tone helps the audience distinguish between the two speakers. Emphatic stress is used which keeps the audiences attention and emphasis key points: "DOUble" and "inFIRMing" are used to stress the vital words which means the audience will remember the important parts of

  2. Yves Saint Laurent Opium Advert - Controls of advertising and the media.

    The Committee of Advertising Practice (CAP) is responsible for the CAP Code. The Codes have sought to protect children from commercial exploitation and the Government considers the self-regulatory system to be effective in the interests of consumers. The system also has a high level of recognition from the public and is important to consumer confidence in advertising.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work