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Analyse Doves Men+Care and Garniers Synergie Stop. How effective are they in selling their products?

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Introduction

Analyse Dove?s Men+Care and Garnier?s Synergie Stop. How effective are they in selling their products? The two adverts I have chosen are Dove Men+Care and Garnier Synergie Stop. Men+Care is a men?s body wash, and Synergie Stop is a women?s moisturiser. Men+Care is aimed at women aged between 25-40 who live with their boyfriend or husband, but there is a secondary audience of men of the same age. The advert is black and white which sells the idea of an ?obvious? message. It is set inside, in the shower, and is high key lit, to create a happy, comfortable feeling as well as simulate the feeling of being inside a shower due to the bright LED lights that are in most bathrooms. ...read more.

Middle

However, what sells this advert most is the caption, ?Finally, a Dove body wash for men, isn?t it time they stopped stealing yours??, because it is humorous and makes the audience smile. It is also capitalised and in a bold font, which is eye catching and further sells the idea of an ?obvious? message. Subconsciously though, it feeds the ego of the audience because in the copy it says ?your man?, suggesting that he is only theirs. The humour and happy model also attracts the secondary audience because it implies that if they use this product they could be as happy as the model. Synergie Stop is aimed at the same sex, but older, between 40-55, the age at which women begin to worry about wrinkles. ...read more.

Conclusion

and E?, it indicates the product is all natural which appeals to the audience because they believe it won?t harm their skin. The advert is warm toned and high key lit, indicating a happy, comfortable atmosphere. The model is placed on the left side of the frame which is the way the eye reads and so the first thing the audience sees is the smiling woman, which compels them to study the advertisement closer and read further. In my opinion, Dove?s Men+Care is the more effective of the two because it is humorous, but also appeals to its audience through its happy, comfortable air. Although Synergie Stop?s composition in the frame is effective, Men+Care subconsciously plays on what makes a woman happy and that makes this advert more effective to me. By Charmaine Gandhi ...read more.

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