• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Analyse how structural and linguistic devices are used to target specific audiences in printed media texts.

Extracts from this document...


Analyse how structural and linguistic devices are used to target specific audiences in printed media texts. Different media texts use varied structural and linguistic techniques to target different audiences. Each type of audience reacts to a particular layout. For example, older audiences might go for a formal and factual text, whereas younger audiences might go for an informal chatty text. In this assignment three articles from three holiday brochures will be analysed: club 18-30; superfamily and forever young. The writer of club 18-30 has tried to make the layout individual and simple. For example, it has bold subheadings such as, "what you get?" this allows the reader to look at the article quickly and find the information fast. The whole article is in the middle of the page which also makes it easy to understand. To make the article individual the writer has used many fonts, bold subheadings (which are wavy) and a photo of young adults. Using these techniques the writer has made this article stand out, which increases the chances of people wanting to look at it. The most individual part of the article is, the logo, this is used to make the whole article distinctive and to show that this article is part of the club 18-30 company. ...read more.


The writer of superfamily has made the layout interesting, simple and basic. To make it interesting the writer has put a large picture of the resort in the middle of the article (in a wavy shape), and has put the title in a vertical, wavy boarder to the left-hand side of the article, this draws attention to the article straight away. The writer uses small, bold subheadings that are the same font as the text; the article has no logo and has no range of font. This makes the article simple and basic, these contrasts with the title and the picture and keeps the balance of the whole article right. The writer uses formal, descriptive language such as, "pretty" and "beautiful", this reveals the best points about the resort. The text has no slang but informs the reader about the resort in a chatty way. The text is not, strictly speaking, persuasive but it does inform the reader about the best parts of the resort. The writer uses a variety of sentences, from "Family excursions." to "Imaginative, action packed and new for summer 2002." This shows that this article needs an experienced reader to read this in order to understand it. ...read more.


The fact that formal language and complex sentences are used suggests that it is aimed at adults. The aim of this article is to persuade adults to go to Majorca and especially to Puerto Pollensa, "Majorca's prettiest north coast resort". The brochure which best targets its audience is club 18-30. It does this because it understands what young adults are looking for in an article. It understands that young adults don't worry about spelling errors, "majorca" and "what you get?", or too much information about the resort: only one sentence describes the actual apartments, all they want is to find the information as quickly as possible, and to actually understand it. In conclusion, presentation, language and style is important in attracting specific audiences, if all holiday brochures were set out and written the same, only one type of person would go on holiday. For example, if an article aimed at older adults was full of slang and had no information, about the resort, they wouldn't go on that holiday because they didn't know enough about it. A younger audience goes for an unconventional text and an older audience prefers a conventional text. The best way to write an article is to get the balance between the two, just right. Jacqueline Parvin 10RB 4 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Narrative section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Narrative essays

  1. Discuss the way in which 'Neighbours' by Tim Winton and 'Stolen Car' by Archie ...

    This setting introduces the character to be out of place with the cities surroundings of industrialisation. 'But the Tree and he are the same, out of place in this brick and bitumen world.'. After receiving a lift the scene is moved to the entering of the city.

  2. Literary Linguistics and Critical Appreciation - Stylistic analysis of a fragment from novel and ...

    We have all the elements of a sentence, but the writer wants to preserve it as a headline, thus not using the punctuation mark, full stop. The advantage of using sentences when writing headlines is that the author is thus able to express a complete thought, without any place for interpretation.

  1. Discuss The Representation Of Britishness In Two Or Three Media Texts

    Elite People were shown in the article as they are seen all over the world. A lot of Negativity was shown within the article. This does not often happen in the newspaper and the audience will surely want to know how it started and what shall be done about it, which would lead to Continuity.

  2. Free essay

    To what extent is the ownership of the media of any significance to audiences?

    If a person was to read a pro-conservative, anti-labour newspaper, their views would become bias towards the conservative party, because they are just reading prejudice opinions about the labour party. This is significant to the audience because it would be unfair for news to be reported only if it fit in with a certain propaganda grouping for example.

  1. How might Marshall McLuhan's theory of hot and cold media be used to explain ...

    He examined cars, comparing them to Gothic cathedrals, due to their uses over and above their basic functions. Cars carry status and tell a lot about the person who owns them (Barthes 1973). Such meanings can also easily be drawn from mobile phones.

  2. ICT AQA 2006-2008 Problem 1, Theme Park

    Evaluation of Hand Drawn Plan 1 Again like the previous evaluation of the first page I will be describing and explaining all the details to make sure there is the right amount of accurate detail. In this page of evaluating there is not much to complete, as there is not as much data to put onto the presentation page.

  1. Evolution of 'new' media.

    Hence, if a news story breaks after the paper has been printed, readers are required to wait a full week to get its take on the matter. In the case of a reader missing a week's edition of the newspaper, they will find much difficulty in trying to retrieve it.

  2. Assess the claim that media texts reproduce racist ideologies.

    I also wanted to analyse the syntactic form of sentences and overall organisation of the article in relation to racism. The analysis of dominant and other ideologies within mass media "needs to pay sufficient attention to the content and structure of texts and crucially the meaning of texts have for audiences."

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work