• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Analyse how structural and linguistic devices are used to target specific audiences in printed media texts.

Extracts from this document...


Analyse how structural and linguistic devices are used to target specific audiences in printed media texts. Different media texts use varied structural and linguistic techniques to target different audiences. Each type of audience reacts to a particular layout. For example, older audiences might go for a formal and factual text, whereas younger audiences might go for an informal chatty text. In this assignment three articles from three holiday brochures will be analysed: club 18-30; superfamily and forever young. The writer of club 18-30 has tried to make the layout individual and simple. For example, it has bold subheadings such as, "what you get?" this allows the reader to look at the article quickly and find the information fast. The whole article is in the middle of the page which also makes it easy to understand. To make the article individual the writer has used many fonts, bold subheadings (which are wavy) and a photo of young adults. Using these techniques the writer has made this article stand out, which increases the chances of people wanting to look at it. The most individual part of the article is, the logo, this is used to make the whole article distinctive and to show that this article is part of the club 18-30 company. ...read more.


The writer of superfamily has made the layout interesting, simple and basic. To make it interesting the writer has put a large picture of the resort in the middle of the article (in a wavy shape), and has put the title in a vertical, wavy boarder to the left-hand side of the article, this draws attention to the article straight away. The writer uses small, bold subheadings that are the same font as the text; the article has no logo and has no range of font. This makes the article simple and basic, these contrasts with the title and the picture and keeps the balance of the whole article right. The writer uses formal, descriptive language such as, "pretty" and "beautiful", this reveals the best points about the resort. The text has no slang but informs the reader about the resort in a chatty way. The text is not, strictly speaking, persuasive but it does inform the reader about the best parts of the resort. The writer uses a variety of sentences, from "Family excursions." to "Imaginative, action packed and new for summer 2002." This shows that this article needs an experienced reader to read this in order to understand it. ...read more.


The fact that formal language and complex sentences are used suggests that it is aimed at adults. The aim of this article is to persuade adults to go to Majorca and especially to Puerto Pollensa, "Majorca's prettiest north coast resort". The brochure which best targets its audience is club 18-30. It does this because it understands what young adults are looking for in an article. It understands that young adults don't worry about spelling errors, "majorca" and "what you get?", or too much information about the resort: only one sentence describes the actual apartments, all they want is to find the information as quickly as possible, and to actually understand it. In conclusion, presentation, language and style is important in attracting specific audiences, if all holiday brochures were set out and written the same, only one type of person would go on holiday. For example, if an article aimed at older adults was full of slang and had no information, about the resort, they wouldn't go on that holiday because they didn't know enough about it. A younger audience goes for an unconventional text and an older audience prefers a conventional text. The best way to write an article is to get the balance between the two, just right. Jacqueline Parvin 10RB 4 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Narrative section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Narrative essays

  1. Free essay

    To what extent is the ownership of the media of any significance to audiences?

    This is because gay marriage is described by many as a 'minority' story. It doesn't apply to the majority of the population; where as the majority of the audience would be interested in celebrities. This can be due to the ownership of the organisation in question.

  2. Discuss the way in which 'Neighbours' by Tim Winton and 'Stolen Car' by Archie ...

    The description is described in text where action is laid and the time is set. The first main setting portrayed that brings significance to the values and attitudes of the story when Johnny is standing under the '...grotesquely ugly, yet beautiful old red gum', trying to thumb a ride.

  1. Investigation of TWO Information Systems.

    Instead, if after careful editing, you have more to quote than to write, change the citation character. For example, in the display editor vi, you could use the incantation: :%s/^>/</ Be careful not to do the very similar: :%s/>/</ which will affect >'s that are not being used as the citation character.

  2. Media Coursework : Comparing Holiday Brochures

    This being middle-aged people. On the second and third pages of the Escapades brochure, you are introduced to the brochure. The heading is 'Hi-Energy Holidays'. Under this is a small section of text, which simply says that England is boring and that you should go on holiday with Escapades.

  1. Discuss The Representation Of Britishness In Two Or Three Media Texts

    Elite People were shown in the article as they are seen all over the world. A lot of Negativity was shown within the article. This does not often happen in the newspaper and the audience will surely want to know how it started and what shall be done about it, which would lead to Continuity.

  2. Literary Linguistics and Critical Appreciation - Stylistic analysis of a fragment from novel and ...

    The article presents a controversial topic that has become an international problem. This topic refers to that part of computer and Internet users who have become highly proficient in exploiting the shortcomings of the World Wide Web. The rubric of the newspaper where the article was published is entitled FOCUS / CRIMINALS LOG ON.

  1. Looking at and analyzing three holiday brochure extracts.

    Again, sub headings are used to summarize sections of text in the "Forever Young" brochure. Bullet points are used in two of the three extracts, "Superfamily" and "Forever Young". They are used in order to break up the text and to make the brochure more appealing to the eye.

  2. Compare the way the two texts try to sell their holidays.

    The text then describes the scenery and uses adjectives to describe them such as "soft" beaches and "rugged" mountains. These words are used to make the scene in our head seem beautiful and more picturesque. Text A uses words like "where else can you find" to suggest that the resort is unique and such a special island.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work