• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Analyse how structural and linguistic devices are used to target specific audiences in printed media texts

Extracts from this document...

Introduction

Analyse how structural and linguistic devices are used to target specific audiences in printed media texts Different audiences expect and react to different ideas, presentational devices, linguistic devices and so on. For example teenagers may expect bright, vibrant colours and exciting design, whereas older people may look for softer, neutral colours and a more formal design. Of course, these are stereotypical views but the designers of the media texts must make them with a stereotypical view of their audience in mind. In this essay I will look at three different media texts aimed at different groups and explain how they attempt to appeal to these audiences. Firstly I will compare the ideas put forward in the three texts. In the Club 18-30 leaflet the focus is mainly on going out and having fun, in clubs, pubs and on beaches. ...read more.

Middle

This is not a full page advertisement as there is only a very small amount of information wanted; about the clubs, bars, beaches etc. This is all given in a fun, jaunty font with not too much reading needed. The Superfamily brochure is done in red, white and pale yellow. These are soft, welcoming, almost primary colours. This emphasises that this is a family advertisement. There are pictures a families by the pool as well as kids playing and having fun. All the borders are wavy and curved making this feel like a safe place for children and the font is plain. The Forever Young brochure has soft, autumn colours as well as natural blues and greens. Also, the pictures are serene. This is because the average older person wants a calm relaxing holiday. There is a full page layout with plain, simple borders. There are pictures of a cathedral and an empty pool. ...read more.

Conclusion

However in doing this it keeps a very friendly and approachable attitude as it wants to appeal to families. It states the many things that they will do to make family life easier, such as baby care and children's clubs. Forever Young uses formal language as this is what appeals to a lot of the older generation. It is serious and informative, stating plainly what things there are to do and makes them seem calm for example 'it has a traditional, relaxed feel about it'. This is important as most older people want a relaxing holiday. It is persuasive as it uses opinions about things like 'prettiest' and 'traditional'. Overall I believe it is very important for advertisers to use all means at their disposal to attract the target audience. They must choose the right presentational devices, the right language and the right style in order to convince the target audience to buy their product. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Narrative section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Narrative essays

  1. Discuss The Representation Of Britishness In Two Or Three Media Texts

    When they are holding offensive words on the first page they all seem miserable, but on the last page when they are holding the cards that say 'British' they all seem happier and equal.

  2. Free essay

    To what extent is the ownership of the media of any significance to audiences?

    If a person was to read a pro-conservative, anti-labour newspaper, their views would become bias towards the conservative party, because they are just reading prejudice opinions about the labour party. This is significant to the audience because it would be unfair for news to be reported only if it fit in with a certain propaganda grouping for example.

  1. Looking at and analyzing three holiday brochure extracts.

    Also, the first letter of the heading is in higher case, while the rest is in lower case. The first letter of the heading in the "Forever Young" extract is also higher case while the rest of the letters are lower case.

  2. How might Marshall McLuhan's theory of hot and cold media be used to explain ...

    Barthes, on the other hand, we can look to for inspiration in analysing the cultural aspects of such communication technology and what it means. Using his methodology of examining mobile phones for signs and signifiers many conclusions can be drawn.

  1. Analyse how structural and linguistic devices are used to target specific audiences in printed ...

    The writer uses simple, basic sentences such as, "Pay sun beds available"; this implies that the reader does not want to read too much about the resort, just the basic facts. The writer also uses abbreviations, "Med.", which also shows that the reader is not going to worry about slight spelling errors.

  2. Should public figures expect a right to personal privacy? If so, how much privacy ...

    At the moment, the tabloid photographers' defence is that they are simply fulfilling a public demand but as long as the public has supposedly exclusive photographs available for them to buy, they will not resist the temptation. I do not deny that celebrities open themselves up to coverage but they all deserve privacy over certain things.

  1. Media texts that have changed the world?

    Showing live, devastating images of someone who you know falling off a huge building is very insensitive. Also, the camera operators are being ethical because showing innocent people dying in such manner is not the right thing to do, even if it isn't a close-up.

  2. Media Third and Final Piece of Coursework

    When we initially planned the video we wanted to incorporate a narrative that conformed to Todorov's theory of narrative. However when we began to film we realised that we did not have enough time to set up an equilibrium, disruption, resolution and new equilibrium.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work