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Analyse, review, compare and comment on the features used in advertisements

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Introduction

Analyse, review, compare and comment on the features used in advertisements Why do we need advertising? The purpose of advertising is used to sell or promote ideas effectively to a target audience. Advertising is everywhere around us: it can make the seller or manufacturer of a product communicate with consumers. Advertising can be used to send out information; which will influence the buyer's choice in its simplest form. I am going to examine some of the ways in which these purposes are achieved. Advertising can benefit us with an impression of persuasion, which is attached to that certain brand. They can give us and idea for which target audience the product is attracting (e.g. Female, male, teenager, pensioner etc). The Pampers Advert Who is it aimed at? When we think of the Pampers advert we assume it is aimed mostly at mothers with a baby. What is being advertised? Buyers know that new Pampers nappies are being advertised: as the product could give your baby comfort it needs. Where or when will this ad appear in order to reach its target audience? This advert might appear on daytime TV or in the morning, when mothers at home looking after their children are usually watching TV. Why does this ad help sell a product? ...read more.

Middle

This ad is more likely to be found in women or teenagers magazines as they are more interested in buying make up. The advert makes people feel they can look at good as the ChapStick in the ad itself, if you use there product as it is portrayed in a way to look luxurious and high maintenance. In this advert are four lip balms centred in the middle of the advertisement with a black background to make the lip balms stand out; the white text also stands out on the black background. The main products looked animated as they are dress as sparkly outfits in the spotlight, they almost come to life like they are on stage modelling with the text also relating to the image as it says 'Introducing Chapstick True Shimmer' This makes it look even more real. The sort of language that is used is many persuasive words such as 'introducing' and 'beautiful', this can show what benefits the product has to offer as well and an attention-grabbing snappy slogan 'Never let you lips go naked'. This slogan suggests that you must wear a product like 'ChapStick' on your lips or they will look naked! An advertisement uses a lot of direct address such as 'your' as it is a short, active word as a way to order the buyer to buy the product. ...read more.

Conclusion

and has the company name repeated on the top right-hand side and the bottom centre which will make you remember what the product is called and what other things it has to offer. When it describes the phones features it uses statistics such as '1,800 of your favourite songs' which will appeal to people as you can store a large amount of songs on your phone. The advertisement doesn't really have a slogan, it just has the Sony Ericsson at the bottom of the ad, this suggest that it really doesn't need a slogan to persuade you to buy the product as it is that good. I have learnt that advertising is a good way to promote and persuade customers to purchase or consume your type of product, they best way to get these messages across it by television, radio, cinema, magazines, newspapers, internet etc. Mostly anyway normal people use in there everyday life. I also hope to have shown how adverts can reach there target audience and what can make them eye-catching and convince them into buying the product. I have also shown the purpose on why we use advertisements today; this is because there is so many medium around to promote it in society. I hope you can understand my views and points which make advertising so successful such as the uses of language and image. Stacey Louise Fullerton 10C ...read more.

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