• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Analyse, review, compare and comment on the features used in advertisements

Extracts from this document...


Analyse, review, compare and comment on the features used in advertisements Why do we need advertising? The purpose of advertising is used to sell or promote ideas effectively to a target audience. Advertising is everywhere around us: it can make the seller or manufacturer of a product communicate with consumers. Advertising can be used to send out information; which will influence the buyer's choice in its simplest form. I am going to examine some of the ways in which these purposes are achieved. Advertising can benefit us with an impression of persuasion, which is attached to that certain brand. They can give us and idea for which target audience the product is attracting (e.g. Female, male, teenager, pensioner etc). The Pampers Advert Who is it aimed at? When we think of the Pampers advert we assume it is aimed mostly at mothers with a baby. What is being advertised? Buyers know that new Pampers nappies are being advertised: as the product could give your baby comfort it needs. Where or when will this ad appear in order to reach its target audience? This advert might appear on daytime TV or in the morning, when mothers at home looking after their children are usually watching TV. Why does this ad help sell a product? ...read more.


This ad is more likely to be found in women or teenagers magazines as they are more interested in buying make up. The advert makes people feel they can look at good as the ChapStick in the ad itself, if you use there product as it is portrayed in a way to look luxurious and high maintenance. In this advert are four lip balms centred in the middle of the advertisement with a black background to make the lip balms stand out; the white text also stands out on the black background. The main products looked animated as they are dress as sparkly outfits in the spotlight, they almost come to life like they are on stage modelling with the text also relating to the image as it says 'Introducing Chapstick True Shimmer' This makes it look even more real. The sort of language that is used is many persuasive words such as 'introducing' and 'beautiful', this can show what benefits the product has to offer as well and an attention-grabbing snappy slogan 'Never let you lips go naked'. This slogan suggests that you must wear a product like 'ChapStick' on your lips or they will look naked! An advertisement uses a lot of direct address such as 'your' as it is a short, active word as a way to order the buyer to buy the product. ...read more.


and has the company name repeated on the top right-hand side and the bottom centre which will make you remember what the product is called and what other things it has to offer. When it describes the phones features it uses statistics such as '1,800 of your favourite songs' which will appeal to people as you can store a large amount of songs on your phone. The advertisement doesn't really have a slogan, it just has the Sony Ericsson at the bottom of the ad, this suggest that it really doesn't need a slogan to persuade you to buy the product as it is that good. I have learnt that advertising is a good way to promote and persuade customers to purchase or consume your type of product, they best way to get these messages across it by television, radio, cinema, magazines, newspapers, internet etc. Mostly anyway normal people use in there everyday life. I also hope to have shown how adverts can reach there target audience and what can make them eye-catching and convince them into buying the product. I have also shown the purpose on why we use advertisements today; this is because there is so many medium around to promote it in society. I hope you can understand my views and points which make advertising so successful such as the uses of language and image. Stacey Louise Fullerton 10C ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Audience and Production Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Audience and Production Analysis essays

  1. Analyse and review the use of docudrama in the flim 'let him have it'

    One of the main, critical scenes in the film is the one on the rooftop of a warehouse. The two boys, Bentley and Craig, are at the warehouse is because they had intended to burgle it; it is also the warehouse where PC Miles is shot dead.

  2. Media - Comparing Advertisements

    Colours used in adverts have a huge impact on the target audience; however it can also give feelings which can be portrayed through black and white photography. This gives a 'realistic' or documentary feel to the advert, or may be used to evoke nostalgia or pity, people, objects or setting.

  1. A comparison of representations of ethnic minorities in print advertising

    The shot is a mid shot, the models are shown to be equal in the frame because they both have equal amounts of the shot and there eye level is the same; this is positive because they are equal. The only colour used in this advert is the name of the brand; the colour is green which connotes naturalism.

  2. Analysis of Metropolitan Police Advert Knife City Coursework

    what has happened to himself, as he made the decision to carry the knife and he was the one who started the conflict. Another good example of a message being put across via mise en scene is the CCTV sign that is visible behind Jay's head once he is in the police station.

  1. Media Study-fil review

    Of course it could be argued that there are many morals within the story. Such as; don't judge a book by the cover. Love thy neighbour, true love prevails, search for the beauty within. And so forth. The camera work in this film is most exquisite and thought about.

  2. TV babies

    Even when trying to prove that it is essential, Ariel Gore is more passionate than logical. She basically relies on appealing to the emotions of her audience without mentioning logical evidence for why TV can be a good parent.

  1. Parents, Children, and TV.

    big profits, child marketers often use crafty terms such as "the gimme factor," "pester power," and "shut-up toys." As Kathryn Montgomery, head of the Center for Media Education, observes, "Saturday morning television is nothing more than program-length toy advertisements." As children get older, television commercial messages and luring images create

  2. The Representation of Women in Advertisements through the 20th and 21st Centuries

    The good wife is shown getting dinner ready to have a delicious meal ready on time for her husband return. This could be a way of letting him know that she is thinking of his welfare. This represents women to be more concern for their husband needs and is more desperate to please him.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work