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Analyse the adverts for Estee Lauders Dazzling (advert 1) and Lynxs Reload (Advert 2). How effective are they at selling their products?

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Analyse the adverts for Estee Lauder?s ?Dazzling? (advert 1) and Lynx?s ?Reload? (Advert 2). How effective are they at selling their products? The two adverts, Estee Lauder?s ?Dazzling? and Lynx?s ?Reload? appeal to different audiences. Dazzling is a women?s perfume, targeted towards women and girls, aged 15-25. These women could be aspiring celebrities who love to be the centre of attention, single, feminine and of an age when dating and marriage is an important part of their life. Reload is a men?s shower gel, aimed towards men and boys, aged between 14-21, who would aspire to be the stereotypical adult alpha male; sporty, good with the girls, popular. ...read more.


It is shot indoors, with soft neutral lighting and the colours are mainly oranges with a few soft yellows meaning it is warm toned, implying the mood is soft, upbeat, welcoming and comfortable. This is also signified by the soft lower case writing and slogan. The white couple in the frame are in their early thirties, wearing formal clothing and her hair and makeup is done glamorously. This advert appeals to its target audience because of the celebrity endorsement which attracts aspiring celebrities. The handsome sidekick attracts single women, who believe if they use this product, the same could happen to them. ...read more.


This advert thrives off of the stereotype that all young males are interested in is football and sex. It suggests that after using this product you can play football and win with your mates during the day, and then go out at night and pick up girls. However, it also plays on the subconscious fears of teenage boys, of not being able to pick up any girls and being cast out of their friend group for messing up a game. In my opinion, the Lynx advert is most effective because it really subtly plays with stereotypes and the fears of the typical young man. I find that the simplicity and strong colours of the advert catch the eye, and the humour attracts the target audience. The strong, bold font invites the audience to read it and is fascinating. ...read more.

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