analyse the appeal of a specific pop video

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Analyse the appeal of a specific pop video

The video that I am going to analyse is Stole by Kelly Rowland, I chose to analyse this particular video because I feel that it has a very negative view to be put across, which is the truth. If you listen to the lyrics of the song, they are sad and heart-rending; however they do put that message across about bullying in school.

The song title ‘Stole’ is put in a very clever way, it has a double meaning because it is the name of the song, but also if you listen to the lyrics it states that the lives of the two innocent pupils are ‘Stole’ from them by jealous people.

Part of the lyrics in the song show that some of the pupils at the school wished that they had talked to them, and never bullied them, if they might have talked to them then maybe they would still be alive now. The lyrics that show this are: “They were crying to the camera, said he never fitted in, he wasn't welcomed, he showed up the parties, we was hanging in, some guys puttin' him down, bullying him round round, now I wish I woulda talked to him, gave him the time of day, not turn away, if I woulda been the one to maybe go this far, he might have stayed at home, playing angry chords on his guitar”

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The target audience of the video is specifically teenagers. I know this because the significance of the song is aimed at pupils who are at school, it is telling them what happens at school, which they know, but is telling it in a song to put across the meaning stronger.

The mise-en-scene of the video is set in and around the school; it shows what happens when the two innocent pupils die because of jealousy. There is only a change in setting, it is at the start of the video, when it shows one boy’s life at home, it ...

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