Analyse the C-Vit advert to show your understanding Of techniques used to create an effective magazine advert.

The image used in the advert is a large piece of purple broccoli, which fills about two-thirds of the page. It has two eyes and a nose, which are super imposed onto the stalk of the broccoli. A red and white straw is shown patruding through the broccoli. Droplets of moisture are used to crate a fresh wholesome look. The image can be interpreted in a number of ways, e.g. Glass or a brain.

The text is positioned at the bottom of the page, underneath the main image. The heading is in bold, large font and is underlined to stand out from the rest of the text. The opening line is aims directly at parents with young children, as it appeals to health and vitamins.

" Contains calcium and vitamins." It then goes on to state a list of vitamins it has in it, which looks, as impressive as a list of qualifications.

" Just like vegetables."

" It also has forty per cent less sugar than before!" This would appeal to parents who are aware of the dangers of dental hygiene.

" Of course, there is no substitute for vegetables." This shows the advert has an element of true and creates a type of trust in it. However it does not stay on this matter for very long, before going back to promoting the product, as it continues to say,

" But C-Vit does contain many of the essential vitamins."

" So if you're having trouble getting your children to eat their greens, why not use a straw. This slogan is offering a solution to a common everyday problem.

The slogan is situated at the bottom of the page in small, bold letters. The purpose of the slogan is to summarise the important part of the text.

The sub-image is positioned at the bottom right hand side of the page. Its purpose is to give the customer an idea of what they are buying.

The advert uses techniques cleverly to create an effective magazine advert, which would inspirer many people to purchase it.

William Whitehurst

English Course Work