• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Analyse the department of the Environments latest TV advert. How effective is the advert for its audience and do you think it is a success? This advert is called Bedtime Stories;

Extracts from this document...


Analyse the department of the Environment's latest TV advert. How effective is the advert for its audience and do you think it is a success? This advert is called "Bedtime Stories"; it is produced by the Department of the Environment which is a Government agency. It was first shown on the 17th October at 7:30pm which is prime time viewing and it cost �6 million to promote of our money. In the advert there is a father who is telling his little girl a bedtime story about CO2 destroying our planet. At first the little girl has a happy face but then when her father starts to read her face changes and she looks upset and innocent, as she realises that this story many not "have a happy ending." Some people dislike this advert because parents seeing it and think all the pressure is on them and it is emphasising that they have to save the planet for there kids. In the establishing shot we are in a cosy middle class family house, the camera starts on the landing with dark shadows across it in to a child's bedroom with piano music playing in the background which we associate with a horror film which makes us want to carry on watching. ...read more.


In side the book all the animals are upset which is unexpected in a children's book, the animals are very child like so that children can relate to it. There are many animals down by the dried up river bed, there is no water and there is rubbish lying the base of the river. The camera cuts back to the little girl she doesn't look worried or unhappy. It then goes back to the book and zooms in on a little rabbit which is crying because there is no water in the river. The camera cuts back to the little girl and she starts to look worried and distressed. The camera goes back to the book and we see and English town with people using ever day thing and we see the CO2 particles floating up in to the atmosphere making a massive scary face in the sky made from CO2. The little CO2 particles that were making the big CO2 were moving which shows it is real and happening now. The voice over said "the CO2 was getting dangerous" the tone had changed to a more sinister voice and the music had become frightening, the father sounds very trust worthy and serious ...read more.


At the side of the road there is a car which looks scary because it has headlights like eyes and the grid on the front of the car looks like scary teeth. The camera cuts back to the little girl we get an extreme close up of her face and eyes and she is starting to look happier and all the shadows have disappeared which symbolises that there is hope for the future. The camera goes back to the landing, we are still seeing it from a Childs point of view but it is lighter then it was at the beginning of the advert. The little girl turns to her dad and asks in a very innocent squeaky voice "is there going to be a happy ending?" there is no reply to her question. She looks up to her dad for an answer because he is older and more knowledgeable. The female voice over says "it's up to us how the story end's." It then cuts to a page showing us the act on CO2 symbol which is a cartoon foot. At the bottom of the page it tell us to go to there website to find out more information on how we can save our planet. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Audience and Production Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Audience and Production Analysis essays

  1. Marked by a teacher

    Analysis of LOreal Casting Crme Gloss Advert Cheryl Cole

    3 star(s)

    This makes a big point because it shows that even though she has enough money to go to a professional hair salon, she still chooses to use 'L'Oreal Casting Cr�me Gloss' because it works the best! In the next shot, Cheryl looks over her shoulder at the camera; it is

  2. Parents, Children, and TV.

    Furthermore, it is helpful to understand how media corporations are able to get away with rampant unfettered sex, violence, and misleading commercials. The bottom line: Money rules all. Notable is that, due to media deregulation policies of the U.S. government in the 1980's, the trend of media business consolidation allows

  1. How Steven Spielberg was able to convery the true horror of WWII in "Saving ...

    field; I make them eat rations; I make them crawl and sleep in the mud and the cold and the dirt... And when they come out, if I've done my job successfully, they have an inkling of what people sacrifice to serve their country in the military."

  2. Analysis of Metropolitan Police Advert Knife City Coursework

    the dull colours and it seems that a lot of illegal things can occur in the shaded part with absolutely no consequences. This contrasts to the lifestyle shown in "GTA" where it seems that the crime that takes place has become a way of life and must be dealt with;

  1. Evaluate the success of the dramatic conflict in "Abigail's Party" by Mike Leigh

    In act 2, the conflict between Beverly and her husband Lawrence comes out into the open, fuelled quite clearly by alcohol. Beverly s attack on Lawrence focuses on his masculinity, which she constantly undermines, and the audience become increasingly aware of the deteriorating state of their marriage.

  2. Analysis of my Advert

    This perfume product creates a inherent myth of romance and love. It is there to make the man feel sexy. Its myth creates a feeling where the man thinks he can have anything he wants and that the women will think he is a perfect man because of the models stereotypical male beauty.

  1. Examining and discussing the quotation from Sontag's latest book Regarding the Pain of others ...

    In order to answer this question effectively I will firstly be examining the statement above to understand what Sontag is trying to express and then I shall examine some more of her work from her two books on the subject of photography to support her argument.

  2. What makes the beginning of the film The Others an effective beginning of a ...

    reminiscent of a few scenes that are either shown or referenced throughout the film. One of which is the scene in which Anne claims that a young boy, called Victor, is in the room with them ? when the curtains open themselves seemingly without any tangible figure touching them.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work