• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Analyse the effectiveness of two car adverts, focusing on how they use safety as a feature.

Extracts from this document...

Introduction

Analyse the effectiveness of two car adverts, focusing on how they use safety as a feature By Chelsey Cable I feel that the Hyundai advert is more effective at using safety as a feature. In this essay I will show how both adverts use safety as a feature but also how varying language, tone, layout can contribute to the effectiveness of the adverts. Images and "celebrity" opinions can also be used to trigger emotions or feelings. I feel that the target audience for the Saab would be for a family but where the male member wishes to have a car that is "cool" enough for his business trips. 'All five people inside could, in theory, get up and walk away'. The family need to feel completely safe in the car as crashes do happen; because if they didn't then safety wouldn't be used in adverts as much as it is. Also this advert must be aimed at people who are mature and intelligent. 'As Dorothy Parker might have said..." ...read more.

Middle

The picture at the top of the Hyundai advert pulls at your emotions to think of others and their families. The emotive message is that if you hit a child and it dies then your own life is ruined as well as the child's families. You can never remove the guilt of the lost life as the child was angelic and innocent, all it wanted to do was to go home and eat an ice-cream and you have ruined it- all of it. The picture is very blurred so that you can't even tell if the child is a boy or a girl but that means it relates much widely throughout the audience. This child needs protecting from everyone and almost everything, and as I feel that the audience addressed is mainly female, mothers should be there to do that. I feel that the layout of the Saab advert needs a lot of improvement. ...read more.

Conclusion

This child is shown as being angelic and innocent and so it needs protecting from everyone. The second picture is of the car- with no fancy background. Even though this advert is about the safety of others it is also quite selfish as "yes, it does stop you killing children," yet "you look great in it as well." The language and tone in the Saab advert is very proper and longwinded, 'transversely', 'energy-absorbing' or 'anchorage'. The words are also formal and complex like the examples just given. The language and tone for the Hyundai is more personal 'you've' and 'your.' Yet friendly at the same time. It really shows that this could happen to you, s if is going to happen to somebody there is no reason why it can't happen to you. I conclude that both car adverts use safety effectively but the Hyundai advert is more effective at drawing attention to the car and making it more personal as though they are talking to you directly. I think the Hyundai advert does this by the type of language they use, as it is emotive and personal. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Research an existing business in your local area and produce questionnaires to be distributed. ...

    Social effects of my place What are social costs These are costs that the rest of the local area must pay because of where your business, or factory. There can also be social benefits, this basically means what is gained by the local area from you placing your business there.

  2. Compare the effectiveness of two adverts concerned with animal welfare in appealing to their ...

    The main image of the fur advert is Twiggy Lawson holding a dog close to her with their eyes close together looking at the camera to make it look like they are looking at you. Because she is holding the dog close it makes her look like a caring person

  1. Both male and female car adverts are shown at particular times in the day.

    This is because most men want to be seen as masculine with charisma. All of these issues are considered whilst portraying a man in a car advertisement. Women on the other hand are seen to be more intelligent and sophisticated in car adverts.

  2. This project requires me to produce an imaginary business.

    sales � Compete with other shops � Introduce in products into the market What is the aim of my advertising- The aims of my advertising will be: � Increase sales � Compete with other shops � Create a image I do not want my advertising to try and introduce new

  1. Advertising - the car industry.

    The next shot is also of a man, but thus time there is a very large shadow that is over the car, and onto the wall. This shot indicates how safe the car is, as they are away from the outside world, and that nothing in the outside world can hurt them in any way.

  2. Media comparative essay - adverts.

    In the Volkswagen advert there are traffic sounds and shouting people, which amplifies the chaotic atmosphere throughout the advert, but to contrast that, a song is played by Billy Holiday called 'God bless the child'. The soundtrack makes the advert seem more peaceful and relaxing.

  1. Choose two adverts from the Levi's campaign and analyse the techniques used to sell ...

    Another interesting and popular advert in the campaign is 'The Pick-up'. This advert is set in the middle of nowhere in an isolated place; it begins with a man and a woman standing next to their broken down car. The man accompanying the woman is not what would be expected,

  2. Analysing the effectiveness of background colour in magazines.

    which is the main pun of the advert, at first when you read this you think of becoming a super model but then realise it is a pun about soup. So far the advert has portrayed the image of being an instant super model just by reading the first couple of lines.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work