The cameras shot medium close up next shows you the girl drinking the orange which her grandma has given her.
The next shot is her grandma asking her ‘Do you know what the capital of England is’
The next shot shows apparently the petite girl thinking inside her head and then a Victorian film shows you a black and white scene of a traditional School teacher and he is pointing to the word England on a chalkboard, With a CAPITAL E.
This scene is making the spectator think that she might have read a book which contains these scenes.
The camera shot is now on the little girl and she comes out with the word ‘E’, this is a bit like on the programme ‘Children Say the Funniest Things’ By Michael Barrymore which contains things like this.
Next is a very long shot of a pregnant woman and plump men which then goes onto a scene which is along the same lines but this time at the Hospital, and shows you a pregnant woman walking through the ante-natal ward and also a podgy man walking past.
The girl then asks ‘Do mummies have girls and daddies have boys.’ which gives you the impression that she thinks that men get pregnant. The girl is then looking at a woman with a baby’s face on her shoulder (perhaps she is winding the baby) with both shots on the camera screen. This is using the same sort of language as in the first scene.
Now the camera goes onto the product with an entirely changed scene, with some bright blue clouds and some sunflowers in a vase on the side which you can see through the glass. They choose these scenes because it makes a contrast with the glass and clouds.
They then have a voiceover saying ‘Robinson’s Original Now Has Five New Vitamins’ which gets you to buy it just for that to make your children as intelligent as the little girl.
Many drinks have vitamins but don’t bother advertising them but for this one it is making viewers want their children to have the Robinsons Original for the vitamins.
After that shot there is a boy with freckles and ginger hair stood near a hamster cage saying ‘Grandad, when Goldie dies will he have to go to Devon’ This quote is then followed by a medium shot of a hamster with wings and a sign saying ‘Torquay and Falmouth’ This is a scene with a background with a very bright blue background and some large clouds intended to be in the boys mind.
This boy is mixing up Heaven and Devon, and is the same as that programme Michael Barrymore’s ‘Children Say the Funniest Things’.
The screen shot is a medium close up and then on a sign in the sky saying ‘Devon Place’ and a hamster with wings.
Then for the last shot it is a advertisement of the product which is Robinsons Original.
There afterwards is a voice over saying ‘Robinsons Original Now with Added Vitamins.
Before the advert ends the little girl says ‘Feed Their Imagination’ In a whispery voice.
This advert is aimed at the parents rather than the children because you wouldn’t see a four year old girl watch the advert and say ‘that’s cute’ would you.
You rather would see the parent watch the advert and think that the vitamins which are contained in Robinsons will boost up your child’s intelligence.
The second advert I will talk about is Scottish Power.
This advert is advertising the Gas And Electricity which they supply cheap prices for.
To start off there is a long shot of a street with terraced houses with cars outside.
There is an old Ford Capri car parked down the street near two trees which is one of the main points for the advert.
Then there is a scene which is looking out of a window at the old and rusty car.
There is a woman at the same time talking in a Scottish accent.
‘Fi and Mark had such a lovely holiday.....’
This is mentioning about their holiday and that they got it cheap.
The camera goes to inside the kitchen window and the man is looking at the car.
He says ’It needs a bit more work’
The camera goes onto a long shot of a messy, but quite pleasant and a cluttered kitchen and it is filled with ordinary things and a dice saying’ I My Car!’.
After a bit of speaking to each other the woman says to her husband ‘John, We are supposed to be saving money’.
So this means they cant both afford a brand new car and also a holiday can they??
The next scene is a very bright office which is quite busy and there are several people working at desks with headsets on and scattered about are Scottish power signs.
The Lady from the first scene says ’Hello, Scottish power. How can I help you?’
This person whom she is talking to is her husband.
There is a shot at him which is a medium shot and he is wearing a green shirt and tie and also a wedding ring, so we realize that they are a married couple.
He is on the phone and says ‘Kay, Its me here........’
He goes on about saving money with Scottish power and then all of a sudden there is a close up shot of the postcards on her desk which are of her friends holiday and then they morph into his old car to show you that all he thinks about is that.
He says ‘Well, we are saving money’
And his wife says ‘Yes’ in a sarcastic sort of way.
John says ‘Well we are saving money’
This phrase is used to win the argument-Proving they’ll provide cheap bills so that you can go on holiday and do up your car. The woman looks annoyed but jokingly about this and she is nodding her head.
There is a close up shot of the Scottish power logo and it says at the side of it ‘We Cant Help But Help!’
And she is laughing.
They are trying to make you choose Scottish Power and they supply cheap prices for.
They are aiming for couples about 20-30 years old and also a middle income group.