Analyse two adverts currently showing on T.V and say what image is created and what market is being targeted.

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English GCSE Coursework                  The Humberston School

Media Assignment                                James Hutchinson        

Oct 2003                                                

Within this coursework I will analyse two adverts currently showing on T.V and say what image is created and what market is being targeted.

Television Advertisements are costing about £7 Billion every year and are aiming for people (viewers) to buy their manufactured goods which they are advertising.

The adverts which are shown on TV all over the world are very clever and effective because they are always trying to find a way to beat other competitors.

        The first advert I have chosen to do my assignment on is the advert for Robinsons Original Orange Juice.

        The advert begins with a Long shot of the Embankment near the Houses of Parliament. The weather is a sunny day and the music is a young child nursery song played on a piano, the scene appears to show the little girls’ grandma sat down giving a glass of orange to the little girl.

(She is a young girl about the age of four looking very intelligent with plump cheeks and is dressed with white socks, a ribbon in her hair and a pretty dress.) This would appeal to parents and grandparents.

This is setting the scene of an innocent girl having a day out near the river Thames.

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The cameras shot medium close up next shows you the girl drinking the orange which her grandma has given her.

The next shot is her grandma asking her ‘Do you know what the capital of England is’

The next shot shows apparently the petite girl thinking inside her head and then a Victorian film shows you a black and white scene of a traditional School teacher and he is pointing to the word England on a chalkboard, With a CAPITAL E.

This scene is making the spectator think that she might have read a book which contains these scenes.

The ...

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