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Analyse ways in which producers of magazine adverts language and presentational devices in order to sell products.

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Introduction

Analyse ways in which producers of magazine adverts language and presentational devices in order to sell products. This essay will discuss and focus on the advertising techniques used on the public to sell products. It is based around advertisements in magazines and the variety of adverts I have collected. The essay will focus on presentational techniques of advertisers, their differentiation between fact and opinion, their use of friendly language, the persuasive techniques and the memory devices that they imply. To gain the readers attention advertisements use presentational techniques, the lay out of their advert can be a successive factor for the advertiser. Photographs, font sizes, font type and animated pictures and colour schemes these techniques are used to initially to draw the reader in and also sometimes to add comedy, an appeal to tradition or a snob appeal to an otherwise simple advert. Photographs are used to show the public what this particular product looks like or add a scene to the advert intensifying the mood, photographs are unusually placed on an advert enlarged to show the audience what the product is larger and also implying a more for less technique photographs are usually a main part of an advert, sometimes they show humorous pictures and other times just the product and even on some adverts they are designed to be in the background and not be recognised just to add scene. ...read more.

Middle

Contractions also are used to make the advert appear, less longwinded and more common to the public like an accent with words and phrases that them themselves would actually use in everyday speech a House of Fraser advert shows this a little by saying "we'll introduce" and the word "max" the word max doesn't actually exist it is a shortened version of maximum but it will be more recognised my the consumer it is aimed at. Although beginning a sentence with a conjunction is not a major thing it does make the reader think it is an everyday conversation and not an advert because starting sentences with a conjunction is what you do in speech but not in formal writing for example in a remote control car advert from Tyco "And it will blow you away" this is not something you would write in formal text but it is something you would say. Minor sentences, the sentences without a verb are very common in adverts and are used to back up a previous sentence or just as an extra-added comment, these are usually never used in formal text but used in speech all the time especially friendly speech for example a Marks and Spencer advertisement says, "It's a diet." ...read more.

Conclusion

Another technique used by advertisers is puns they are used to try an make it funny and to firstly draw your attention after they have achieved this it must stick in your mind so it must be catchy "the smoothest gear change around" a Yamaha advert designed to advertise clothes for bike riders, the word gear is obviously a play on words as bikes have gears and you wear gear, it trying desperately to be funny and for some people it may seem funny but unless you are in the group it is aimed at you probably wont find it funny at all. In conclusion I think advertising is a waste of time because it annoys people by filling up space that could have been used for something interesting. Sometimes they can be funny and make people want to go and buy the product. Presentational techniques must be bright and eye-catching and not dull, the opinions are disgraceful because they are trying to tell you what to think. The friendly language is very captivating and draws you to read, their persuasive techniques must be fantastic to make you even think of buying their product. Memory devices are usually the most comical and are designed to make you laugh and normally they succeed adverts have very good memory devices but adverts in general just get ignored by me. Tom Bolland ...read more.

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