Analysing adverts in the media.

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Media Studies Coursework

The main purpose of advertising is to persuade people to purchase a product. The secondary purpose is to inform the public about the particular product they are selling. Although advertisements come in many forms from posters, to leaflets, to moving images on television, essentially they use the same techniques and aim to manipulate our feelings in order to make us buy the product.

The adverts which I am using are both promoting cars and are both advertised in monthly magazines. Advert one is from Surfer, an American surfing magazine which is aimed at all people who are interested in surfing or similar activities, regardless of age or sex . Advert two is from She, a British women's magazine aimed at females possibly between the ages of thirty and forty. The women who would buy this magazine are possibly those who have busy lives balancing career, family life and social life. Both advertisements are selling vehicles but because of the different target audiences the techniques which they employ are different.

The purpose of advert one, the Nissan Xterra, is to make the audience buy the vehicle featured in the advert or at