• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Analysing an advert by Coca Cola.

Extracts from this document...

Introduction

Analysing: This is an advert advertising coca-cola. It was broadcasted between the television reality show "Big brother" and is evidently aimed at young middle-aged people. The advert instead of directly selling its product it sells a type of life-style to its audience. The lifestyle it is showing is of a young rebellious teenager who makes his own choices. It shows a lifestyle with a sense of excitement and energy. It shows the lifestyle of a teenager working for a summer job with not much interest in life. The coke makes him see his potential to be successful. The advert then shows the lifestyle of a rebellious teenager who makes his own decisions in life and does what he wants. ...read more.

Middle

The lawnmower cuts its own path through the fields instead of following what normal people do and drive down the motorway. This shows how unique and different people who drink coca cola are and that they literally "cut their own path" in life. The lawnmower's handlebars are positioned far apart this adds to the rebellious radical image. The boy wears sunglasses this evidently shows he is socially accepted. The product coca cola is not shown in a significant manner. The drink is positioned on a pedestal this indicates wonderful nature and the fact that it has been treasured. The slogan "the real thing" denies all copies of the drink. ...read more.

Conclusion

As the advert goes on lighting becomes increasingly intense, it is enhanced to reflect on cokes effect. It also uses flood lighting to emphasise the summer feel and enjoyment. The advert implies by using the girl that all people who drink coke are unique and stay together. It tries to build a sense of community in that all people who drink coca-cola are different and unique. As she rejects her job to be with this boy she picks up a pack of cokes these are deliberately positioned here to show that coke is the best choice of drink. In the shop there is a fan blowing her hair around this gives her a sense of wildness and daring. Pnasche 9G ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. My business strategy - computer shop.

    If you are looking for a senior manager for a national company then you would use a national paper. There are also jib centres, or advertising in a local shop window. How will I advertise for staff- I will advertise in the local job centre, and the in the window of my shop.

  2. Analysing Coca-Cola advertising.

    now the camera is fully zoomed out into a high angle shot. The people are now just one big crowd on the lush green Italian hilltop. The crowd is made up of people from different cultures and countries. The subliminal message in this advert is that "Coca-Cola" can bring people from different closer together thus promoting world peace.

  1. Analysing the success of Coca Cola through Advertising.

    Talking on the phone or sitting by the window reading a book are examples of the everyday, common things that young people refer to as being boring, dull and dreary are made to seem in the advert of being really good and interesting all due to the addition of the drink Coca Cola in their lives.

  2. The History of Coca-Cola.

    The bottle was invented specifically for "Coca-Cola" by the Chapman Root Glass Company of Terre Haute, Indiana. They modelled the bottle after a cocoa bean. The bottle was first patented on November 16, 1915, and renewed on December 25, 1923. The actual shape of the bottle was patented in 1960.

  1. Advertising at Coca Cola.

    It will be more likely to see beer or shaving foam adverts because these are products that will grab mens' attention. There are a few advertisements with celebrities in them to make the product more appealing. For example Jennifer Aniston advertises hair products and Michael Owen advertises cereal.

  2. Setting up a shop in York

    2. How often do you visit sports shops? Daily Weekly Monthly Not often Yearly ? ? ? ? ? 3. What is your favourite sports shop in York and why? JJB Sports Soccer Intersport Allsports Other ..................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................... 4. How much do you usually spend when you visit a sports shop?

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work