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Analysing an Advertisement- Maybelline Colorama.

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Hina Safdar Analysing an Advertisement- Maybelline Colorama In this assignment I am analysing the "Maybelline Colorama" advertisement for nail varnishes. I have decided to analyse this product as it interests me personally. The advertisement shows two women wearing the nail varnish advertised. The women are both models; Quiana Grant and Adriana Lima. The models are most likely aged between 19- 22 representing the younger part of our society. This is because the advert is found in a magazine which is aimed at women aged around about 17- 29. This age group can be seen as easily manipulated people that can be persuaded to buy products through advertising. Quiana Grant is black whereas Adriana Lima is white. This is a vital point as it shows that all people can buy the product and shows racial equality. There is not really a specific social class that the women are related to, as even though the women are shown to look quite upper class and trendy, some of the text in the advert says "ultra- affordable", which indicates that the product is not expensive. So therefore the product can appeal to both up-market and down-market audiences. The advert was found in a magazine called "Cosmopolitan". The hypodermic syringe theory shows that this type of adverting injects ideas, attitudes and beliefs into an audience of this type; so many people in the same category can be influenced. ...read more.


The camera angle used for this advert is static, as the advertiser is only trying to show the product in one light; which is that the product makes you feel like a better freer person. There is quite a lot of text used on the advertisement, but is not all in one block. The text has been split up into smaller slogans and bits of information. The "Maybelline" slogan; "Maybe she's born with it, maybe it's Maybelline" has been positioned in the lower left side of the double- page advertisement. The slogan is well known by most people, which could indicate to the audience that they are using a reliable product. Another slogan which has been used for this product specifically is "Colours Galore. Prices to adore", this uses the element of rhyme. It sums up the products in only a few words which portrays the product as very colourful but not too expensive to buy. Underneath this slogan, the name of the product "Colorama" is given, in quite large lettering. And below this, it says"5 day nail colour minis" which shows the audience, that the nail varnish is quite long lasting unlike other nail varnishes produced by other companies. Beneath this more information is given. ...read more.


Therefore to help them attract this audience they have placed the advert in a magazine that catches these people easily. This advert is someone's version of reality, so when the audience of teenage n young women look at it, they can easily forget reality. The ideology behind this advert is that all women should look after their appearance. A lot of stereotyping has also been used within this advert as the physical appearance of the models shows that, that is what girls at that age should be like. Overall the advert tries to show that if the audience were to use this product they would be joining a wonderful group of people, they would feel more appreciated and be held in high esteem by others. By using this product they could enjoy adventure and escape form reality. You could be more like famous and wealthy people and could be associated with modernity. The audience would find deep satisfaction. Overall I think that think advertisement works really well, as it is bright attractive and very eye-catching. It would make young woman escape from reality and make them feel better about them selves and introduce more excitement in their lives. Overall I can tell that commercial companies try to produce products for a certain audience, by using specific advertising techniques. ...read more.

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