Analysing an Advertisement- Maybelline Colorama.

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Hina Safdar

Analysing an Advertisement- Maybelline Colorama

In this assignment I am analysing the “Maybelline Colorama” advertisement for nail varnishes. I have decided to analyse this product as it interests me personally. The advertisement shows two women wearing the nail varnish advertised. The women are both models; Quiana Grant and Adriana Lima. The models are most likely aged between 19- 22 representing the younger part of our society. This is because the advert is found in a magazine which is aimed at women aged around about 17- 29. This age group can be seen as easily manipulated people that can be persuaded to buy products through advertising. Quiana Grant is black whereas Adriana Lima is white. This is a vital point as it shows that all people can buy the product and shows racial equality.

There is not really a specific social class that the women are related to, as even though the women are shown to look quite upper class and trendy, some of the text in the advert says “ultra- affordable”, which indicates that the product is not expensive. So therefore the product can appeal to both up-market and down-market audiences. The advert was found in a magazine called “Cosmopolitan”. The hypodermic syringe theory shows that this type of adverting injects ideas, attitudes and beliefs into an audience of this type; so many people in the same category can be influenced. So if the audience is looking at women looking good and feeling good about themselves, it can easily persuade the audience to copy them as they see them as a role model. In the type of magazine that this advert was found in, there are many adverts of the same type advertising for a similar type of product by other companies. Therefore there is a lot of competition. If there was only one type of advert in this category it wouldn’t take much effect upon the audience. But these make-up products have been advertised for so long that it makes the results more believable.

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The clothing worn by Quiana Grant is a yellow vest top and a short colourful skirt which uses a lot of pinks, reds and bright colours. The other is shown wearing a rainbow coloured vest top. The clothing code makes the advertisement look much brighter and appeals more to younger people as it is more eye-catching. The women look more vibrant, younger, happier and interesting with this clothing. Whereas, if the women were to wear to very smart and dark clothing then the advertisement would not look as attractive. The facial expressions on both of the women shows the ...

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