• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Analysing and comparing two advertisements - Both of the adverts refer to cars and have been taken from a magazine.

Extracts from this document...


Qasim Niaz MEDIA COURSEWORK In this essay I will be analysing and comparing two advertisements. Both of the adverts refer to cars and have been taken from a magazine. For both the adverts I will be discussing aspects including the sort of audience it is preferable for, the price which is important feature of an advert. The colours used in the adverts to make them brighter, more appealing and more attractive. The next point I will be discuss is the sort of language used in the adverts to describe them. I will also information given about the products in the advert to analyse them. Finally I will be including the layout, originality, cool factor and overall effectiveness to conclude my analysis section. For comparison of the two adverts, I will be discussing the similarities and differences the adverts have. I will also explain my own reaction to each of the adverts, giving reasons for my opinions including quotes from the actual advertisements. Finally I will conclude my essay by making a decision about which of the two adverts will create most interest in the public. The first advert I am going to analyse is about a car. The name of the car is Yaris and the company's name is Toyota. ...read more.


It has given the prices according to the versions of the car. One of the colours of the car has been shown and there the warranty is also given. The telephone number of the company and the website is also provided making it easier for the audience to get more details about the given product. The method of payment and the place to buy the product has not been provided. The advert is made more fictional as it is showing a big whale diving in a bath tub. This is the only scene which grabs the audience attention. The car is being related with the product. The aim of the scene is to show that the car which is quite small from outside is deceptively spacious; it is like a whale fitting comfortably into a bath tub, you won't believe how spacious it is. The layout of the advert is in a perfect position as the main feature of the product shown in the form of an image is right in the middle, dominating the page. The advert is quite effective for the viewers as the creator has achieved the aim with his ideas that have described the main feature of the product. The second advert I am going to analyse is about a car as well. ...read more.


If the heading describing the main feature of the product would have been on the left of the page the layout would have been an improved one, as the reader will tend to glance from the left page to the right because in English we read from left to the right. The main aim of the creator was to promote the main feature of the car, i.e. safety which has been quite effective. The car is the product in both of the adverts. Both of the cars are small in size and the given colour is same in the adverts. The creators of both the adverts have concentrated more on the products main feature. The level of the language is similar in the adverts. The prices, telephone numbers and the website addresses of both dealers of the cars have been provided in the adverts. The logos of the cars have been shown make them more recognizable. The two products in the adverts are produced and advertised by two different companies. Both of the products are looking different in design and outlook. The appealing pictures of the adverts are different. The colours used in the adverts are different for their own purpose. Both of the adverts are describing about their main feature of the cars but one is talking about spaciousness and the other is talking more about safety. One company has mentioned warranty on the product and the other hasn't. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. A Comparison of Two Advertisements.

    The advertisements motivate their audience in different ways. The Mars advert uses motivation by showing a very thin girl, who is still thin even after eating a Mars bar.

  2. Compare the ways in which advertisers use language and presentation to persuade readers to ...

    At the bottom of the advert (underneath the picture) there are details about the car which most probably appeals to a rich middle-aged man in fairly small font size. It is WOB (White on black) effect so that the writing is bright and catches the reader's eyes.

  1. Semiotic Analysis of two advertisements.

    the reader, the image of the feet play along with this teaser and it is not until the reader see it bottom of the advert that they realise the true meaning of the advert. The institution has decided to set it out like this to play on the readers mind

  2. Comparison of two magazine adverts.

    In the bigFATliar it is in the bottom right hand side of the advert by itself. The two techniques used again are a still photograph and a drawing, for the blue blob. The rest of the advert is completely empty, which wastes a lot of space, which can be used for other adverts.

  1. Levis Adverts.

    look happy with his or her lifestyle apart from an old man who was grumpy, I think this was because he was much older then everyone else and he could have been jealous of the main man. The weather outside is hot and sunny: we know this because the man comes in wearing sunglasses and the laundry is really bright.

  2. Comparing Two Car Adverts

    then back into black, this could mean that the car is associated with danger and being a mean car and these colours also will catch your attention because it is bright and different from the other car adverts that are about in the magazines now.

  1. Evaluation of marketing for a new magazine.

    and this worked well because it made the text more eye catching and also because the model was wearing red clothes and lipstick which made her stand out even more against the contrasting green background. The model is looking away from the reader, which may show lack of interest in the reader, as she isn't directly looking at the reader.

  2. An analysis of the effectiveness of the two advertisements on cars

    The Toyota is the obvious choice of the two cars but as my opinion for my first car I would rather have a Peugeot than Toyota cause I prefer the shape, size and style of it. The actual brand name of the car is clearly in both the Peugeot and

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work