This advert is split into three colour sections. The upper top of the page is splashed with deep pure water colour which is blue. The upper portion is blue because the creator wants the readers to focus more on the middle portion, which is filled with sky blue colour and splashed by water. Here the creator wants to capture the interest of the audience and make them focus on this section because it is linked with the features of the car and the creator’s ideas. The bottom portion is white which includes the details about the car making it undemanding for the audience to read them. This section overtaken by the car’s colour, that is silver, making it more appealing as the colour is making this product stand out, especially for those who would prefer to buy in this colour. The company’s logo is shown in red color on the bottom right of the page which is glowing effectively.
The level of the language of language is informal. The words written in bold on the top left of the advert to describe the car “HOW CAN SMALL BE SPACIOUS?” is a rhetorical question, i.e it don’t require an answer as it is implied. The car has related this statement with the features of the car. It is defining by showing the words in bold, “THE NEW TOYOTA YARIS. IT DEFIES LOGIC”. By this it means it has a particular way of reasons for buying this car. The advert is describing the features of the car in a clear and effective manner. It has given the prices according to the versions of the car. One of the colours of the car has been shown and there the warranty is also given. The telephone number of the company and the website is also provided making it easier for the audience to get more details about the given product. The method of payment and the place to buy the product has not been provided. The advert is made more fictional as it is showing a big whale diving in a bath tub. This is the only scene which grabs the audience attention. The car is being related with the product. The aim of the scene is to show that the car which is quite small from outside is deceptively spacious; it is like a whale fitting comfortably into a bath tub, you won’t believe how spacious it is.
The layout of the advert is in a perfect position as the main feature of the product shown in the form of an image is right in the middle, dominating the page. The advert is quite effective for the viewers as the creator has achieved the aim with his ideas that have described the main feature of the product.
The second advert I am going to analyse is about a car as well. The name of the car is Peugeot 307 and the company’s name is Peugeot. The advert is aimed at the audience who have sources of income to buy the product.
The car is available in different versions and the price is specified and the ranges are also given. The given price in the advert will only attract the people with such money and force them to be tempted and ask for more details about the car, if persuaded they might get into the buying procedure. This advert is split into two portions. The information is given in the bottom portion which is white in colour so that it doesn’t get difficult for the reader to glance at the details. The background of upper section is bubbled up with blue, yellow, red green balloons and the image of the car is shown in the foreground. The creator has shown balloons in the background to describe the essential feature the car has. The car with its silver colour shown is the dominating picture in the advert. A logo at the left bottom is shown in yellow colour stating “Car of the year 2002”, enhancing the fascination of the product among the audience as it is recommending it. The company’s logo is shown on the bottom left of the page in blue colour making it more original.
The level of the language used in the advert is informal. The words written in bold on the top right of the page “WHERE YOU KNOW THE KIDS ARE SAFE” is an imperative use of language. However there hasn’t been any usage of puns, alliterations and double meanings. The information included in the advert is about the features of the car, i.e. “how safe the car is”. The price and the ranges of the car are clearly specified. The company’s
Website is also provided to gain access to details.
The layout of the advert is in an ideal position as the main feature of the product shown in the form of an image is right in the middle, dominating the page. If the heading describing the main feature of the product would have been on the left of the page the layout would have been an improved one, as the reader will tend to glance from the left page to the right because in English we read from left to the right.
The main aim of the creator was to promote the main feature of the car, i.e. safety which has been quite effective.
The car is the product in both of the adverts. Both of the cars are small in size and the given colour is same in the adverts. The creators of both the adverts have concentrated more on the products main feature. The level of the language is similar in the adverts. The prices, telephone numbers and the website addresses of both dealers of the cars have been provided in the adverts. The logos of the cars have been shown make them more recognizable.
The two products in the adverts are produced and advertised by two different companies. Both of the products are looking different in design and outlook. The appealing pictures of the adverts are different. The colours used in the adverts are different for their own purpose. Both of the adverts are describing about their main feature of the cars but one is talking about spaciousness and the other is talking more about safety. One company has mentioned warranty on the product and the other hasn’t.
