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Analysing Coca-Cola advertising.

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  • Essay length: 3254 words
  • Submitted: 17/09/2004
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GCSE Marketing

The first 200 words of this essay...

Ben Good

English Coursework

Analysing Coca-Cola advertising.

"Coca-Cola" advertisements

History of "Coca-Cola"

The drink was created in 1886 by Doctor John Pemberton a pharmacist from Atlanta, Georgia. John Pemberton concocted the "Coca-Cola" formula in a three legged brass kettle in his backyard. The name was a suggestion given by John Pemberton's bookkeeper Frank Robinson. Being a bookkeeper, Frank Robinson also had excellent penmanship. It was he who first scripted "Coca-Cola" into the flowing letters which has become the famous logo of today.

Advertising has been a major contributing factor in Coke's modern day popularity. It's first ever slogan was simply "Drink "Coca-Cola". It is the world's most popular soft drink but in recent years it has been getting some stiff competition from Pepsi. This sparked a new wave of advertising to overcome its opposition. The most famous and successful "Coca-Cola" advert is the 1971 'I'd like to teach the world to sing advert'. In the mid nineteen eighties to help in the war between Coke and Pepsi which at that time Coke was losing, they changed the formula. However this was met with strong opposition by the consumer who disliked the

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