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Analysing the 'Dove' deodorant Advert.

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Introduction

Analysing the 'Dove' deodorant Advert Most people have two to three televisions in their houses so generally we can't get away from them. A lot of adverts try to manipulate people into buying something they don't really want and won't ever use. The product they are advertising always looks a lot nicer on the television than it does when you receive it. We are being exposed to adverts every day of our lives. Posters are adverts and they are everywhere, on billboards, walls, around schools and sometimes towns and cities. Adverts are there to make the audience do something different, it's always better than what the audience have at that present moment in time. Sometimes they can manipulate the audience into doing something they don't want to do. When people make adverts they want something that will stay in the audience's memory. Using O-S into the mirror to form a reflection of a M.S. Using O-S shot again into the mirror but showing more of the back of her body. MCU shows all of her face but because she's holding up her arm it's showing her armpit. Camera zooms in slowly to her face. Shows a close-up of her face. The camera is behind her in a MS but without her head. She's still in front of the mirror. 'Cleanse' is printed in the right-hand side of the screen while she is on the left. ...read more.

Middle

She's still in the same room but she's doing a different action. The scene doesn't change but is shown from behind her so we can see her reflection in the mirror. Changes back to the view from the mirror so the audience can see her face. Goes back again behind her but has zoomed in a little. Camera keeps swapping these shots repeatedly. The shot changes so the audience can see a side-view of her in front of the mirror. The camera zooms in on the deodorant that's in front of the mirror. Isn't shot from the mirror but slightly to the left. The scene changes to the soap being poured into the liquid. Then fades back to the woman. At the start the camera shows her in an O-S shot. Then shows her going into a room towards a mirror with the Dove deodorant on the shelf, but still a bit out of focus. Zooms in as she leans forward towards the mirror. Changes to the shot from the mirror to show most of her face and her shoulders. Visibly zooming in again as she inspects her face. Shot changes but the camera carries on zooming in but more subtly this time. When she's cleansing her face the camera follows her hand wherever she's cleansing her face. When the shot changes the camera stays at the same distance from her but then zooms in again when the shot changes and she's splashing her face with water. ...read more.

Conclusion

If she were wearing make-up then it wouldn't seem like a daily routine, which is what the advert is. People don't put on make-up before they have a wash so this makes it seem more natural again. She is wearing a white top, which goes with the spacious atmosphere and calmness of the advert. We don't see her trousers because that's not important. The top half of her is more important. When the scene changes she is still wearing a white top but a different style. The projection of her shows her as a pure, clean woman. The shots are only held for a short period of time. The shots at the start of the advert are only one second long at maximum. Then they change to a separate shot and swap back over again. Arranging the shots like this makes the viewer watch the entire advert because they might think that if they look away for even an instant they might miss something. All the shots are roughly the same length-one to two seconds. Only the last shot is five seconds long because it has the make of the product and the last shot is always the longest so it will stay in the viewers' memory. The advert in full lasts thirty seconds so it is about average length so not to bore the viewers. The advert has been thought through systematically to produce an advert that will catch the viewers' eye. The sounds relax them and the colours calm them. Jennifer Brotherton 10.9 ...read more.

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