Analysing tv adverts

man. The split screen makes it more effective and standing out because you can see two scenes at once and the actors expressions.What are the effects of the camera angles used?Low angles- because in the advert the women’s are powerful and controlling him with the deodorant. Whereas they want his attention and be like a puppy for them Is zoom used? When and why?Zoom is used-when the 2nd lady who’s on the motorbike zooming in on her body (spraying) then shows her face.First, they show a mid shot of the 1st lady then they zoom in to her face and make a cheeky smile to the man.They also zoom in the 3rd lady from a high angle to close up and then winks to catch the man attention even more so he jumps into the river.People and ActionsList all of the different types of people in the advert (young, old, formal, casual, etc.)  Is there a greater representation of one group?  Why?Young women aged 20-25-the 1st lady wears casual clothes, the 2nd lady wears modern clothes and the 3rd lady wears a swimsuit. The young ladies wore these types of clothes because they want the man’s attention.  The man is around 22-26 The man wears casual clothes-light blue shirt over a white top, blue denim jeans. They all are white. What sorts of things are people doing?  Why these actions?The ladies are spraying and the deodorant is travelling to women to women and the man follows. The man gets distracted because of the spray. Teasing him and making the man run around and follow the ladies.EditingHow many cuts (changes of shot) are there in the advert?  How many per second?  What is the effect of this?There are 31cuts, at least 2 per second. The effect is that it’s a catchy advert with fast cuts to make it livelier to the target audience.Does the pace of the cuts change?  When and why?The pace of the cuts goes fast when the man is running around because of the smell.But then again the pace goes kind of slow at the beginning when the 1st lady introduces the deodorant. What interesting contrasts/juxtapositions do you notice in the advert?I didn’t notice any contrasts in the advert.Special effects, symbols, logos and colourAre any special effects used?  When and why?There are no special effects being used in the advert.What colour(s) dominate the advert?  Why these colours?The colours used in the advert are naturalistic colours. The colours were pink, blue and white mainly. They choose these colours because there bright and it goes with the summer trends colours. Is there a logo?  How is it presented?There is a logo presented in the billboard at the end. It is presented with the deodorant at the left hand side and the logo in the right hand side. The impulse font colour is pink and the Tease colour is nice shade of blue.Also they got the word TEASE is that the three women’s are teasing him around with the deodorant.Sound and MusicWhat sounds stand out in the advert?  Why?When the first lady sprays onto her body to make it look effective. Also, when the second lady breaks on her motorbike then sprays on her body.How would you describe the music?  How does it work to create a mood/target an audience?It’s the type of music that young adults and teenagers listen to.They have used this type of song especially for young adults whereas if it was a old song it wouldn’t catch the target audience.What is the pace of the music?  Does the pace change?  Why?The pace of the music is fast because the cuts are fast as well. They have made the song fast because it doesn’t want to be old and boring fro young adults.What effect do the words of the song have on the audience?The first part of the song says (Push it, ohhh baby). The song is from ‘salt and pepper’. This has an effect because the ladies desire the man attention.Does it work?How effective do you think the advert is?  Explain your answer.It is really effective because they have used the kind of music that young adults like and the type of clothes as well. They have also used different types of clothes for each woman to make it eye-catching. Also the type of colours and the pace of cuts making it fast and using colours that suits the product which is Impulse tease.