• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Analysing Two Print Adverts - Very Hollywood Perfume by Michael Kors, and Shockwaves hair gel

Extracts from this document...


´╗┐Analyse 2 print adverts. How effective are they in selling their product? The two adverts that I have chosen to analyse are Very Hollywood Perfume by Michael Kors, and the Shockwaves hair gel advertisement. The first advert has a target audience of females in their early 20?s - late 30?s. A LS shot shows a white woman in her early 20?s wearing a gold dress. She has blonde hair and is wearing matte pink lipstick. Hermakeup appears to be professionally done although it is simple, not dramatic. Her gold dress and jewellery contrast to her surroundings which is a red carpet event with a predominantly red and black colour scheme. ...read more.


All of the people in the frame are looking towards her which makes her the centre of attention. This emphasises the stereotypical ?Hollywood? dream and highlights an aspect of glamour. In the bottom right of the frame there is the pack shot, copy, product and brand name. A lot of the women in the target audience would aspire to have fame, beauty and be the centre of attention. As these women may also be looking for a partner, it suggests that if you use it you will also receive attention from attractive males. The Shockwaves advert has a target audience of males from the ages of 20?s - late 30?s. ...read more.


At the bottom there is the pack shot, slogan and copy and brand name at the top. The slogan says ?Style. Attract. Play? in block white capitals. This makes it stand out from the backgroundand emphasises it. It is a witty statement that suggests that once you use the product to ?Style? your hair you can ?Attract? women and ?Play?. In this context ?play? represents something of a flirty or sexual nature. I think that the Very Hollywood advert is more effective in selling their product as a large majority of the audience would want to be like the model. The Shockwaves advert is also effective in targeting its audience, but a theme of partying and sex may not appeal to some. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Analysis of print based adverts.

    The name of the first advert is Live this would imply that the hair colour would make your hair seem alive because it would be really shiny and glossy. The name of the second advert is, Skechers USA this would imply that the company who makes these trainers are from the USA.

  2. The two media adverts I have been studying and analysing are Bionicle and Barbie ...

    as Bionicle may only focus to sell their products in the UK. I believe that the use of words selected into the Bionicle adverts is not goods as their target audience is boys between the age of 8-11 and I feel the words "habitants, adapt, mysterious."

  1. Comparing two adverts for hair products.

    The picture and the logo at the top are the main thing you see when you glance at the advert. The picture of the product is the same colour as the background so it does detract you from the picture and logo.

  2. A Critical Comparison of the Gender Representations in Two Print Adverts.

    Gender representations also work in other adverts such as cleaning adverts which portrays the stereotypical housewife as doing the chores and that the product is seen as so good that even a professional housewife uses it and gives a good point sell for the product.

  1. I am analysing the genre of advertising. The first advertisement that I am analysing ...

    The text imitates a fairytale of kissing a frog and it turning into a handsome prince, except a modern day version. This theme makes you think that a bath in 'Imperial Leather Bathtime' can be a fairy tale. The advert doesn't contain any celebrity faces to promote the product yet it has celebrity reference, which suits the magazine better.

  2. Analyse Adverts For Shockwaves Tuff Stuff Gel and Miss Dior Cherie

    On the back of the bike, we can see presents, and she is also holding one, which appears to be the actual perfume itself. The dominant colours of this shot are white and pink, with the shot being a long shot.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work