• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Analysing Two Print Adverts - Very Hollywood Perfume by Michael Kors, and Shockwaves hair gel

Extracts from this document...

Introduction

´╗┐Analyse 2 print adverts. How effective are they in selling their product? The two adverts that I have chosen to analyse are Very Hollywood Perfume by Michael Kors, and the Shockwaves hair gel advertisement. The first advert has a target audience of females in their early 20?s - late 30?s. A LS shot shows a white woman in her early 20?s wearing a gold dress. She has blonde hair and is wearing matte pink lipstick. Hermakeup appears to be professionally done although it is simple, not dramatic. Her gold dress and jewellery contrast to her surroundings which is a red carpet event with a predominantly red and black colour scheme. ...read more.

Middle

All of the people in the frame are looking towards her which makes her the centre of attention. This emphasises the stereotypical ?Hollywood? dream and highlights an aspect of glamour. In the bottom right of the frame there is the pack shot, copy, product and brand name. A lot of the women in the target audience would aspire to have fame, beauty and be the centre of attention. As these women may also be looking for a partner, it suggests that if you use it you will also receive attention from attractive males. The Shockwaves advert has a target audience of males from the ages of 20?s - late 30?s. ...read more.

Conclusion

At the bottom there is the pack shot, slogan and copy and brand name at the top. The slogan says ?Style. Attract. Play? in block white capitals. This makes it stand out from the backgroundand emphasises it. It is a witty statement that suggests that once you use the product to ?Style? your hair you can ?Attract? women and ?Play?. In this context ?play? represents something of a flirty or sexual nature. I think that the Very Hollywood advert is more effective in selling their product as a large majority of the audience would want to be like the model. The Shockwaves advert is also effective in targeting its audience, but a theme of partying and sex may not appeal to some. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. A Critical Comparison of the Gender Representations in Two Print Adverts.

    Being looked down on can be intimidating for the audience. This can give the impression to the audience that a Ben Sherman shirt can make you more superior and respected. The advert for the perfume has an image of a woman's neck and lower face, there is also a flower (possibly poppy)

  2. I am analysing the genre of advertising. The first advertisement that I am analysing ...

    This advert is very short but effective. The duration is only around ten seconds but the message Lynx wanted to portray was displayed simplistically. At the beginning of the advert is shows the man showering, it clearly displays the product to interest the viewer immediately. Music is used in the background to set the mood and atmosphere, whilst the man cleans his teeth and gels his hair.

  1. Advert Analysis - Opium Perfume, Cointreau, Longines Watch

    colours on the page.Red symbolises passion and lust,which may explain her feelings when she wears the perfume.Her eye shadow is green,which may mean that the perfume makes her feel 'reborn' due to greens' connecton with spring and rebirth.It could also mean that the product is pure,due to green being a

  2. Analysis of print based adverts.

    In the Live advert they have used questions, "When is red more than just a red?" statements, "There is Red, and there is Live Red" and a statement of fact, "Discover the secret or Red Luminance, with an intense pigment, the Red Energizer".

  1. The two media adverts I have been studying and analysing are Bionicle and Barbie ...

    The child model in the Barbie advert resembles the Barbie doll, she is blonde with blue eyes and her expression is a mixture of happiness and awe. She is "perfect" so by using her to model the Barbie doll, young girls assume they will become like her and purchase it.

  2. Analyse the adverts for Very Hollywood by Michael Kors and Spark by Liz ...

    By using this shot we can see closeness of the advert and models. The soft warm colours such as an orange hue and gold and the soft high key lighting give the sense of romance and a nostalgic lifestyle. The advert illustrates that this fragrance brings happiness to your love life.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work