• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Analysing Two Print Adverts - Very Hollywood Perfume by Michael Kors, and Shockwaves hair gel

Extracts from this document...


´╗┐Analyse 2 print adverts. How effective are they in selling their product? The two adverts that I have chosen to analyse are Very Hollywood Perfume by Michael Kors, and the Shockwaves hair gel advertisement. The first advert has a target audience of females in their early 20?s - late 30?s. A LS shot shows a white woman in her early 20?s wearing a gold dress. She has blonde hair and is wearing matte pink lipstick. Hermakeup appears to be professionally done although it is simple, not dramatic. Her gold dress and jewellery contrast to her surroundings which is a red carpet event with a predominantly red and black colour scheme. ...read more.


All of the people in the frame are looking towards her which makes her the centre of attention. This emphasises the stereotypical ?Hollywood? dream and highlights an aspect of glamour. In the bottom right of the frame there is the pack shot, copy, product and brand name. A lot of the women in the target audience would aspire to have fame, beauty and be the centre of attention. As these women may also be looking for a partner, it suggests that if you use it you will also receive attention from attractive males. The Shockwaves advert has a target audience of males from the ages of 20?s - late 30?s. ...read more.


At the bottom there is the pack shot, slogan and copy and brand name at the top. The slogan says ?Style. Attract. Play? in block white capitals. This makes it stand out from the backgroundand emphasises it. It is a witty statement that suggests that once you use the product to ?Style? your hair you can ?Attract? women and ?Play?. In this context ?play? represents something of a flirty or sexual nature. I think that the Very Hollywood advert is more effective in selling their product as a large majority of the audience would want to be like the model. The Shockwaves advert is also effective in targeting its audience, but a theme of partying and sex may not appeal to some. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Advert Analysis - Opium Perfume, Cointreau, Longines Watch

    when they consume it.The model in the picture is in a very relaxed,sexual position,which implies that the product has given her these happy and sexual feelings.It could also mean that she dosent need clothes or material things to be happy or successful as all she needs is

  2. The two media adverts I have been studying and analysing are Bionicle and Barbie ...

    They should replace the words with something young boys will understand so they can also understand the story to the advert. My final conclusion of the overall effect ness of each advert is selling their products is very effective. Both adverts used good techniques to reach out to their target audience the main one being using gender stereotype.

  1. Comparing two adverts for hair products.

    The picture and the logo at the top are the main thing you see when you glance at the advert. The picture of the product is the same colour as the background so it does detract you from the picture and logo.

  2. Analysis of print based adverts.

    The more informative sentences at the bottom in a smaller font, "When is red more than just red?" They haven't used sentences in the Skechers advert because trainers don't need to be explained, most trainers are the same and if these trainers were any different it would say so.

  1. A Critical Comparison of the Gender Representations in Two Print Adverts.

    Advertisers do not do this on purpose though. Companies especially cosmetic companies want people to think that if they use a certain product they are advertising that they can look like the beautiful person selling it. This is the reason that some people think gender representations to be so important that they can make people believe in cosmetic products.

  2. I am analysing the genre of advertising. The first advertisement that I am analysing ...

    The text imitates a fairytale of kissing a frog and it turning into a handsome prince, except a modern day version. This theme makes you think that a bath in 'Imperial Leather Bathtime' can be a fairy tale. The advert doesn't contain any celebrity faces to promote the product yet it has celebrity reference, which suits the magazine better.

  1. Analyse Adverts For Shockwaves Tuff Stuff Gel and Miss Dior Cherie

    On the back of the bike, we can see presents, and she is also holding one, which appears to be the actual perfume itself. The dominant colours of this shot are white and pink, with the shot being a long shot.

  2. Analyse the adverts for Very Hollywood by Michael Kors and Spark by Liz ...

    By using this shot we can see closeness of the advert and models. The soft warm colours such as an orange hue and gold and the soft high key lighting give the sense of romance and a nostalgic lifestyle. The advert illustrates that this fragrance brings happiness to your love life.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work