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Analysis and comparison of two adverts

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Analysis and comparison of two adverts Every advert is aimed at a certain audience and is designed to persuade a certain person of a specific age, sex and class to purchase the product in focus. The product being advertised is portrayed to its target audience looking its best and up most. Analysing Advertisements help you to understand the reaction of your mind to pictures, colours and words and how all of these things put together can subconsciously persuade you into buying products which you may not consider buying. In this essay I shall analyse and discuss two adverts. Firstly, herbal essences by Clairol and secondly citre shine. I believe that this advert is aimed at women aged from about early twenties to mid forties. This is because the model in the advert is of a similar age and this age similarity may make it easier for people to identify with her. This in turn would persuade them to buy the product. The type of person this advert is attempting to attract is an energetic and vibrant woman, as the model gives the impression to be carefree and many women would strive to be this type of person. This advert would be found in a woman's magazine for 20-40 year olds such as glamour or cosmopolitan. ...read more.


There is an organic theme to this advert, as the advertiser will have wanted to keep this natural image throughout this advertisement due to the current trends of the day. At the moment it is "fashionable" to eat organic foods, drink organic drinks and now it is becoming fashionable to wash your hair with organic shampoo. The name of the product herbal essences suggests that the shampoo contains a lot of natural essences. The lettering is in a simple white font, so it stands out from the page. The name of the shampoo is repeated many times so it remains fixated in your mind. The phrase "every woman should be this satisfied once a day "has sexual connotations, as it suggests that if you get no pleasure or satisfaction from other means ,then this is the shampoo to use . This shampoo can make you feel contented, very relaxed and almost like a new woman. This thought would appeal to most women. Additionally, the text is on the top left hand side and on the bottom right hand side as this is the way people in England learn to read. The second shampoo/hair styling advert I shall analyse and compare with the herbal essences advert is citre shine. Once again I think this advert is aimed at women in their early 20s and mid forties due to the age of the model. ...read more.


Each citre shine product is designed to provide shiny healthier looking hair". Once again the natural theme comes in to play which makes it very appealing to women in their twenties to forties. This phrase also means that as well as making your hair shiny, it will be healthy and healthy looking which appeals to many women. The words "designed to" suggest that the product was made specifically to make your hair shiny and healthy. This would provide the product with a sales advantage as women would rather have a unique product actually made for making your hair shine rather then an ordinary product which would just be used to clean your hair. There is one major difference in this advert .there is a small image of a man in the top right hand corner. There is also a link with his eyes and the buyer which again draws the buyer towards the rest of the advert. the fact that the model in the top right is a man suggests that after using this product, you will be the envy of all women as men will be queuing up just to look at your beautiful hair and this is what most women at this age want . finally, I think that the most persuasive and successful advert is the herbal essences advert, as the colours make it more appealing to the eye and the type of model, text and layout definitely make it an attention-grabbing advert. ...read more.

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