• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Analysis of a moving image - the advert for N.S.P.C.C about child abuse.

Extracts from this document...


Year 10 coursework 1 Section 3 Analysis of a moving image For the past few weeks we have been studying an advert called 'cartoon' for the children's charity N.S.P.C.C. It is obviously about child abuse. This advert in particular is about a little boy who is physically abused by his father. However, the carton includes a cartoon boy in a normal family home (possibly a one-parent family). The boy stands out a lot as he is a cartoon and he is made much brighter than any of the other objects around him. The little boy is wearing a green top with a thick red line going across the top. ...read more.


In many shots the colours are very dull to make the boy stand out as much as possible to show exactly who the made character is. Most of the lighting is on the boy because he is very bright. The other sources of light are just lamps and light bulbs. The acting in the advert is very physical and the father or carer if the boy is always shouting and throwing thing. This is obviously suggesting that the man is doing all the abusing. All the shots are carefully planned out and they all go well after one another. There is a lot of non-diegetic music. ...read more.


The caption reads 'real children don't bounce back'. This is a really effective slogan because it makes the audience think a lot about what it actually means and about how the advert stared off, with all the laughing tracks and the circus noises. The other caption is just to warn people that many children are being abused and they are advising them if they think a child is being abused they should call the N.S.P.C.C child hotline, and it states the number clearly. They are also guaranteeing us that if we call and tell them if a child is being abused, we will help stop child abuse. The editing is very clever because the directors and producers have picked out the most effective parts to put in the actual advert and that the parts that the audience would respond to the most. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Advert Analysis

    smashed bottle by saying a jugglers apprentice dropped it and also gives the viewer an idea of why it was dropped. (This adds a little humour into the advert) Stereotype. The stereotype used in advert 1 is the image of the young beautiful woman who has just enjoyed being in bed.

  2. Analysis of the NSPCC poster campaign against child abuse.

    She is hiding this because she is too scared to tell anyone about it or let anyone know about her being abused. This has a big impact on the reader because they are shocked to know how many children hide their feelings when they have been abused.

  1. “Orange Tango” Advert Analysis

    make the bottle out of aluminum, as it would be easier to have colours painted onto the side of the bottle. We had other thoughts of making the bottle out of glass, but decided against it as it would be more expensive to manufacture, therefore the sale price would be more.

  2. Advertising is one of the most money-making industries in the United States.

    Women wonder how they can compete with that. Women say to themselves, "I wish I could look like her." The cover illustrates to them they are nothing like this woman on the cover, and so they must buy the magazine. The magazine's articles give the reader hope that this wish may come true if the articles are read.

  1. Deconstruction of moving image text

    In this particular advert that technique is not employed fully, you see the car in the fourth frame, when it glides gracefully and speedily past the skaters. Different camera angles are used throughout the advert, some are low facing the car making it look big, powerful and menacing.

  2. Do you think these sources (A, B, C, D, E, F, G&H) give a ...

    Overall this is an honest enough advert and could be relied on. Source D is another simple text advert, advertising the "Grand re-opening" of the "Falcon Cliff", which was an entertainment complex including a pavilion, music hall and the surrounding grounds.

  1. Digital Image Manipulation Investigation

    "Having the power of a God", was another answer. How do you make digitally manipulated Images? Digitally Manipulated Images are made by adding together two images or changing/altering one image. Depending on which technique you want to achieve, you can use different tools on the software you are using.

  2. November 2004 St Aidains C of ...

    and that with this 'NEW' shampoo and conditioner you can replace your hairs natural strength. The copy is in flowchart form leading the reader through the text via lines acting as arrows. The copy starts off at the top of the page next to the models face saying 'Give your

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work