• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Analysis of advertisement.

Extracts from this document...


Analysis of Advertisement My advert is targeted at the entire film fanatic range and for people who are looking for an exciting film. It is important that this advert is 'eye-catching' and attractive because I need it to promote this film so that the film gets as much publicity as possible, in order to make as much money as possible. I have chosen this product because it is an exciting new film and I think people should share the experience of watching it. Similar adverts don't tend to show as much action and excitement in their picture as this one, because either they can't because their films don't contain so much action or they don't have the right ideas on how to promote their film. It takes your breath away with its amazing composure, the way it's in London and dragons, huge ancient creatures of myth, ...read more.


The font is large and symbolic - reign of fire, which could easily be confused as rain of fire, which is ironic as rain is always water, and water and fire don't mix, for obvious reasons. There are no words in italics for I thought that none would be necessary, because italics, to me, give the affect of clich�s. Although I have used one I thought that putting my clich� in italics would give the impression of a low budget film, with tacky American acting and a pathetic, unbelievable story which most American action flicks have. The text 'It'll blow U away' is aimed more at the younger generations because they are very familiar with this type of slang. 'U' is how many young people write in short messages and chat rooms and things. ...read more.


This is important because if the viewer of the advert can remember the title of the film after looking at the advert then that advert is successful in spreading the image of that film. The 'Reign of Fire' advert is different from other film adverts because of the fact that it is so 'close to home' with Big Ben in the background. There are giant dragons in the picture flying round the city of London, capital of one of the best economic countries, England. Most adverts are pictures of clear and stationary objects, whereas my advert is of vividly moving giant monsters with incandescent flames flowing out of their mouths, pouring death and suffering into the life below them. It is a picture that you can let your imagination run away with very easily. It makes you want to press a giant play button to see what will happen next and to see these beasts in motion. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Advert Analysis

    Camera angle. The camera angle of an advert can make the advert good or bad. On advert 1 the picture of the woman in bed is taken from the same angle as what the viewer would be looking at her.

  2. Free essay

    M&S Advertisement

    and logo at the end of the advert in a white and blue font, but also noticed one thing about it that they did not have the slogan at the end of the advert. I also think that the place they put the logo is good because if you put

  1. An analysis and comparison of James Bond Film posters.

    The red symbolizes evil while black symbolizes death in addition the fact that he is rising out of the world map which is on fire suggest he is the villain who wants to 'blow up the world'. Most of the montaged film clips all look very lively and active.

  2. Advertising is necessary to let us know what is new.

    You cannot define an entire race's feelings and emotions towards advertising in either yes or no. There would have to be an answer in the middle, people are individual and so are their tastes and opinions. Advertising has made us more aware of environmental issues This can be true, but at the same time false.

  1. Peugeot 306 Advertisement Analysis

    As the advert moved on it enters a new section, set in Britain. The place this scene is situated can be acquired from a number of features within the set. For instance, the vechlies that are present have English number plates, the street that the advert is set resembles a typical English street, and lastly the characters have English accents.

  2. Advert analysis

    down on it; this again contributes to the idea that there is someone watching over you. This appeals to the target audience because safety is paramount in a 5 door car. The main colour used in the advert is a steely grey which suggests the car's power and dominance.

  1. Advert Analysis.

    the name may make them want to read the rest of the advert, and the other techniques used will make the reader remember the advert when they decide they want to buy a new sofa.

  2. Advertising Analysis.

    and mobile phones each day; not to forget of course, the many items of mail which enter our homes every day via the letterbox purely with the intension of advertising; junk mail. But, why all this product plugging? Surely, if a product is good enough it will sell itself?

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work