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Analysis of Advertisements.

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Introduction

Analysis of Advertisements We are surrounded by advertisements which be found on the television, radio, newspapers, magazines, street hoardings, taxis, buses and through the post. Everything we purchase or watch is advertised. This is a technique used to persuade people to buy their products. Companies use the power of persuasion to lure their target audience into buying the product being promoted, for example wordplay is used to make the audience indirectly believe they need the product being marketed. Some advertisements are more successful than others and I intend to investigate why, using two examples which promote skin cleansers one by Garnier and the other by Neutrogena. The first advertisement I will anatomise is the Garnier. The Garnier advertisement takes up an A4 page in a magazine. The main picture takes up approximately 60 percent of the page which makes it stand out and shows it is an important ingredient to making the advertisement efficacious. The main picture is split up again but it is not a 50/50 split it is more like 40/60. The smaller picture shows the girl applying the product to her face and the larger picture shows the outcome of using the merchandise. The picture of the product application is smaller as it does not show you how well the product works or what the end result is which is most important. ...read more.

Middle

There is a lot of emphasis on purity as the word "pure" is mentioned several times which may be implying it is for people of a pure nature for example a virgin who is stereotypically a young person, or even could be that it is used by or is for people without sin, on the other hand it could simply just mean the product will make you pure and clean. The second advertisement I will anatomise is the Neutrogena advertisement which takes up an A4 page in a magazine. This advertisement has got five different pictures on it but only one of which is of the product and it being used. The other pictures do not have any direct relevance to the product but can make the audience more interested as two are of celebrities in the music industry triggering the thought that they may also use the product. In total the pictures probably take up 50 percent of the page. There are two pictures of a girl dancing this may mean the cleanser makes you feel alive and somehow energetic, there are also two pictures of a famous duo Daphne and Celeste, as mentioned before could make the audience think the duo also use it and so it should work for the audience also. Just above the picture of the famous duo there is an orange box with "Clean, Confident and ready for anything" this is wordplay as it is describing the way the girls are because of the cleanser and the way you could be if you bought it. ...read more.

Conclusion

The Neutrogena has a lot of text on it where as the Garnier has only a small amount. The pictures on the Garnier are of the product, application of the product and the out come, Neutrogena has only one picture of the product and the rest are irrelevant to the product. They are similar because they both fill an A4 page; they both show the product itself on the page. The product is also shown as being used in both advertisements by a young blond woman. Both the products have slogans and the advertisements are in colour. I personally preferred the Garnier; the reason is it is straight to the point and aesthetically pleasing it is very fresh and informative without the need for a whole chunk of text explaining who uses it, the product speaks for itself. The reason I disliked the Neutrogena advertisement is that its too busy and also it has too much text which will not appeal to its target audience as most teenager do not pay attention to the text on advertisements. At first glance the Neutrogena looks like an article and once read tells you about the life of a dancer which will not really interest many people, even though the point is that the pore range is quick and easy to use there is no need to explain the history of the users life. Therefore to conclude my essay I came to find the Garnier advertisement is a better campaign than the Neutrogena. By Yasmin Meradji ...read more.

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