“Your hairdresser will tell you: ‘colored hair needs extra care to stay beautiful’” At this point they are very confident and have convinced the customer, which blows away any doubts they may have. When they say ‘will’ it seems as if they know what they’re talking about. The text beneath the quote is relatively small and plain. The continuous use of ‘you’ and ‘your’ makes the advert seems more personal as if the advert is intended towards the customer themselves, and not to an entire bunch of readers. ‘Serie expert’ is also written in French, however the word ‘expert’ soothes and relaxes the customer because they realize that this product has been wisely chosen by an expert, and so they don’t have to worry about the product containing chemicals or being harmful in any sort of way.
When first the eye meets the page, the reader is instantly shown the face of a beautiful, sexual woman. With a creamy, light background of beige, the image on the page is successfully emphasized, so that the product being advertised is instantly bought to the reader. The woman’s lips are glossy with a dark, mysterious coppery color, and seem to be the only noticeable feature on the page as her eyes and most of her nose is covered by her hair that is lightly draped around her head and neck. The models hair is long, sleek and glossy, almost mesmerizing the reader at such beauty. The theme of sexuality is quite apparent in this piece of advert, as the lips and neck, both being features of sexual arousement, are clearly emphasized by being a darker shade than the rest of her body. The colors of her hair are various shades of brown, displaying a variety of colours for the customer to choose from. Light is also reflected from the hair making it seem even more shimmering and stunning. The skin is toned a light, yet effective bronze which glows through the beauty of the models skin. The aim of the image is to attract customers to buy the product and the advert is successful in doing so, the reason being that the product has conveyed that the product will not only improve your hair but also your overall image, which in turn pushes your status up a level, leaving you more acceptable and wanted in society and therefore, persuading the customer to buy the product.
The image on the side of the page symbolizes the origin of the product. The symbol is pink, echoing the feminity of the advert. “All different, each unique” is a short, quick and a snappy phrase. The two parts in the sentence mean the same thing which stresses the meaning of the sentence. It is brief, and straight to the point. It is written in white so that it sticks out. The phrase is implying that the product is of an extraordinary sort. The “power and color” is located next to the symbol, and is comparatively bigger and bolder. “Power” is a strong word full of meaning and “care” makes it seem more humane and natural. “Strength and shine for colored hair” is situated above. The use of adjectives further enhances the idea that the product will make you desirably gorgeous.
The second advert is influencing the audience to buy a phone. In this case, Nokia 8210. The image of the phone is located at the top right corner of the page, and is comparatively tiny to the large, close-up image of a man. The title is blue which shines out from the rest of the page. There is a description of the phone below the image of the phone itself. The text is black, so that it stands out from the pure white background. The font is also small, and plain which could possible reflect the quality of the phone.
“The slim stylish Nokia 8210”, the use of personification and alliteration in the first like shines through the quality of the product. The adjective ‘excellent’ puts weight on the persuasion on the customer to buy the phone. ‘Fashionable’ matched the model displayed at the opposite of the text and “Wear your own phone. Live your own style” also holds an iota of persuasion. The two sentences are minimalist and quick and also hold a sort of secret meaning which adds to the excitement of it all.
The model is wearing a black shirt with orange polka dots and a green and yellow tie. The shirt and tie suggest business and seriousness, even though the colors suggest a happy, jolly man. We can only see half his face, neck and shoulders which adds to the notion that he is a mysterious, secretive man. The colors he is wearing are rich and vibrant; suggesting the person wearing them is a bit of an enthusiast. His hair is uncut and fashionably long. It is coloured a dirty blonde, this shows that the model is modern, which confirms the customers notion that he has a sense of fashion when it comes to choosing phones and so this will not make the customer hesitate when buying the phone. He is also smiling a sly smile, which suggests that he is quite pleased with the phone. His eyes are also a light shade which adds to the color. The way he is smiling, also sort of creates a sense of easiness and it seems as if he has an air of superiority about himself.
Both of the adverts are victorious when aiming at certain target groups to buy a specific product. There are pictures of models in each of the adverts, which make them seem more real. The use of colors, fonts, different shades and powerful vocabulary in both adverts, all put weight onto the persuasion on the customer to buy the merchandise. The brand is always clearly presented and important information is always bought to the reader and so this is why I came to believe that both adverts are successful in advertising and selling their products to their own specific target groups with the use of various different techniques.
