• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Analysis of Adverts

Extracts from this document...

Introduction

Analysis of Adverts The first advert is of 'L'Oreal', is evidently publicizing an item for coloured hair. It is a famous and an eminent company, that aims to sell its' wide range of products to women who are sophisticated, intellectual and interested in fashion, and who also probably have a high disposable income. The brand name takes up about 15% of the advert, which highlights its importance. 'L'OREAL' is written in large bold, block letters so as to familiarize the customer with the brand name immediately. The capital city, 'Paris' is written on the bottom line of 'L' in 'L'OREAL' and underneath the brand is the term 'PROFESSIONNEL', bold and white against a jet black background. It is spelt in French which again, emphasizes the significance of the country it originates from, and in this case, France. France is known to be the capital of cosmetics and beauty. The company is clearly shining light onto this fact so customers are more encouraged and lured on to buy the item. Below is the phrase "The greatest hairdressers use a unique hair care system for colored hair". It is in bold and is spaced out across the page, taking up two entire lines. This is done to catch the customer's eye. "Greatest" and "unique" add to the effect and persuade the customer that their products are indeed the best, and one of their kind. ...read more.

Middle

The woman's lips are glossy with a dark, mysterious coppery color, and seem to be the only noticeable feature on the page as her eyes and most of her nose is covered by her hair that is lightly draped around her head and neck. The models hair is long, sleek and glossy, almost mesmerizing the reader at such beauty. The theme of sexuality is quite apparent in this piece of advert, as the lips and neck, both being features of sexual arousement, are clearly emphasized by being a darker shade than the rest of her body. The colors of her hair are various shades of brown, displaying a variety of colours for the customer to choose from. Light is also reflected from the hair making it seem even more shimmering and stunning. The skin is toned a light, yet effective bronze which glows through the beauty of the models skin. The aim of the image is to attract customers to buy the product and the advert is successful in doing so, the reason being that the product has conveyed that the product will not only improve your hair but also your overall image, which in turn pushes your status up a level, leaving you more acceptable and wanted in society and therefore, persuading the customer to buy the product. ...read more.

Conclusion

We can only see half his face, neck and shoulders which adds to the notion that he is a mysterious, secretive man. The colors he is wearing are rich and vibrant; suggesting the person wearing them is a bit of an enthusiast. His hair is uncut and fashionably long. It is coloured a dirty blonde, this shows that the model is modern, which confirms the customers notion that he has a sense of fashion when it comes to choosing phones and so this will not make the customer hesitate when buying the phone. He is also smiling a sly smile, which suggests that he is quite pleased with the phone. His eyes are also a light shade which adds to the color. The way he is smiling, also sort of creates a sense of easiness and it seems as if he has an air of superiority about himself. Both of the adverts are victorious when aiming at certain target groups to buy a specific product. There are pictures of models in each of the adverts, which make them seem more real. The use of colors, fonts, different shades and powerful vocabulary in both adverts, all put weight onto the persuasion on the customer to buy the merchandise. The brand is always clearly presented and important information is always bought to the reader and so this is why I came to believe that both adverts are successful in advertising and selling their products to their own specific target groups with the use of various different techniques. Samreen Azim ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Advert Analysis

    They may have done this to make an effect on the viewer of an open window being right next to her. In advert 2 the lighting is directed downwards from the top right corner to the bottom left. The playing cards are in the line of light as they are an important part of the advertisement.

  2. Is there scope for a new business in the local area?

    The wholesaler also may give me credit that will help free up cash for my business. How will I price This must be right, as people will have to buy large numbers for you to make a profit. The price that you charge can depend on what you are trying to do.

  1. This project requires me to produce a imaginary business

    The fixed rate means that it does not change, while the variable can change. The interest rate that is charged depends on: � The status of the borrower, a small shop may have a higher rate of interest then a large company � How much money is to be borrowed,

  2. Research an existing business in your local area and produce questionnaires to be distributed. ...

    of the sound * Very good to target a young audience * Easy to target a audience, by the film Disadvantages * People may dislike the fact that they have to wait for you advert before they can watch the film * Only seen by a limited number of people

  1. How successful is advertising? A comparison of two adverts discussing the techniques they use ...

    This also relates to the image because Sarah Jessica Parker's character in "Sex and the City" was renown for being a single 'thirty-something'. This creates further affinity with the consumer and her and the product. From the text I can tell the product is aimed at women who are drawn into today's the celebrity culture.

  2. An analysis of two adverts

    This showing that it is a 'new beginning' for their skin when they start to use this particular product. It also conveys an idea of youth which is essentially how young women would like their skin to look. The eggshell, produce and chick stand on a reflective surface which shows

  1. This project requires me to produce an imaginary business.

    (you can tick more then one) Home delivery 35 Home instillation 25 Extended guarantee 75 Other 19 Results The results are shown in bar chart form, as some of the questions the person could tick more then one answer. Conclusion My conclusion is that it is that it is very important to have benefits that help to sell your product.

  2. An Analysis of Two Adverts, Impulse Anti - Perspirant and Sure Anti - Perspirant

    So, by creating a blue background, it connects the product to water, making people associate the product with cleanliness and freshness. Another reason why the background is blue is because the Sure logo is a pale blue tick, surrounded by a circle.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work