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Analysis of an advertisement - Interflora.

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Introduction

Nida Nagra 12DN Analysis of an advertisement - INTERFLORA The person featured in this advert is a young, white female with blonde hair. She is wearing what could be regarded as a strange outfit. However in the context of an advertisement for flowers it is acceptable, for the reason that it follows this theme. Her bikini is purple, and the two sides resemble leaves on the stem of a flower, and her skirt is a flower head where the petals form her skirt. This fits in with the theme of the advert which is flowers because the company is Interflora who delivers flowers around the world. Her clothes make her look like a flower, and in doing this effectively personifies the flowers. The lady is leaning slightly forward and this gives the impression of a feeling of ease. Her hand is slightly outstretched and she is reaching for something outside of the cropped frame. ...read more.

Middle

The advert has been lit so that the lady is up lighted, giving her an angelic like quality, which could have the connotation that you can make the receiver of the flowers feel like an angel. It is shot from a low angle which gives the lady a powerful look, but in a sultry way, not menacing way. The slogan says 'Say if with Flowers'. This now brings a new meaning to the advert. It is saying that emotions can be expressed by giving flowers. It makes people believe that by giving flowers people will know that they are loved. Also it could be that as the lady is wearing flowers, she is giving out a certain message. There is another slogan which says, 'send flowers.' This is very straightforward, and after reading the slogan it becomes clear why the lady is wearing a flower as a skirt. The other text in the advert is the details of how to order flowers. ...read more.

Conclusion

Buying flowers is seen as a very romantic gesture, and it I usually men who buy women flowers, so I think this advert is more aimed at men. However, women could also send flowers to a number of people such as family members or anyone like that. This advert would appear in magazines and possible billboards. This is for the reason that there are some details in the advert such as the colour of the sky and, and the girl's outfit which need to be taken in properly to understand the advert, and this cannot happen on a TV advert. I think this advert would be effective regardless of position in the magazine, because it is very eye-catching and colourful. However, if there was a feature on Mother's Day, or Valentine's Day, the advertisement would be very effective if positioned in the magazine next to these, as it would spark interest as it is a gift idea. Overall, the colours, theme, and overall look of this advert make it dynamic, and effective in advertising the company 'Interflora.' ...read more.

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