Analysis of an Audi car advert.

Authors Avatar

Advertising is a media form which aims to seek huge influence over it's audience in order to sell the product that they are promoting. Advertising is a complicated and extremely difficult business where many different people have to work long and hard in order that the viewer wishes to purchase their product once he has seen it. Adverts are made in advertising agencies and one advert usually takes around a month until fully finished. The advertiser has to take in account many different types of questions such as: What audience to aim for? What type of advertising to use? Where to place the adverts to reach the right audience? And how to sell the product to the desired effect?

Advertising can be found almost everywhere. Television, radio, public transport, billboards to name a few. However an advert isn't just put on television for no reason. Advertising agencies have to consider where to place their advert so that it will reach the intended targeted audience. For example, if an advert wants to use a celebrity in order to endorse their product, eg they use a footballer to test 'their' new football, to show how great it is, then there would be no point broadcasting it on the radio as it wouldn't get it's desired effect. (When you're on the tube in London, which is known in the winter for quite bad weather and you look up at an advert advertising quick getaway holidays in the Mediterranean the product would probably appeal to you.) This is because the advertisers have realized that the advert will get the right response on public transport as when your sitting on the tube and it's raining outside you wish you were somewhere elsecoga

There are many different methods advertisers use in order to make their product appeal to the desired audience. If, for instance, the targeted audience was teenage girls and the product was new makeup then by using a beautiful female celebrity to endorse it, the girls would probably want it, as they believe by using it, it would make them look nicer. Another example is if the targeted audience was young men and the product was cologne then the advertiser may try and use sex appeal by using a pretty woman to pretend she likes the cologne so much that by wearing it you will attract women like her.

Join now!

V.W Audi is a German car manufacturer, which sells cars here in England. We watched an advert of theirs to see how they would try and persuade the viewer to buy their cars. The advert is targeted at adults who have a family and are wealthy. You know that the targeted audience is wealthy as in the advert the price is not mentioned suggesting that the type of person who likes the car and wants to buy it won't care about the price. Also in the advert we see a house, which appears rather large and has huge windows in ...

This is a preview of the whole essay