‘At first it’s not too bad’
In the next paragraph, the writer goes on to describe the behaviour of a child in relation to their eyes. The noun child is used along with the description with average child-like behaviour for certain readers to identify with. The writer is writing this on the basis that most adults have seen a young one perform this action. At the end of this section, verbs and a noun are used within a simple sentence to reveal the main subject of this text piece.
‘And that’s all it takes to spread trachoma’
Throughout the rest of the text, the writer has gone into explicit detail in the explaining of the symptoms of Trachoma.
‘The infection will burn itself out.’
This quotation along with other like quotes are utilised by the author to shock and alert the reader into both reading the rest of the article and hopefully taking action. The verb ‘scar’ is used repeatedly during the text as an emphasis on the damage that the symptoms of this illness will result in and, again, to alarm the audience into action. After the writer gives a description of the initial effects of Trachoma which, to the reader, may sound bearable.
‘The trouble is, it’ll be back’
This sentence is then placed after the initial description for reasons of effect and is one of many shock tactics used in this article. In the third paragraph, yet another alarming statement is used.
‘Until, agonisingly slowly, you go blind’
Children have been strategically used as victims in this particular article to appeal to most people. The use of the quotation emphasises the almost inhumane in which the children in developing communities must suffer. Throughout the article, certain quotes are highlighted, emboldened and italicised to emphasise points.
‘You only notice there’s something wrong when the child’s eye starts to itch and swell up’
The author also continues to use writing devises that any member of the text’s audience could identify with. The writer uses the verb ‘Think’ within a short and simple sentence in order to make the reader consider what the writer is about to explain. This particular word is used to, again, try and engage the reader into some form of emotional involvement all aimed to making the reader part with thier money after reading the article. The writer proceeds to explain the consequences it has on the victims and how it will subsequently affect their lively hoods.
‘Fathers and husbands can’t work to support themselves’
In quite uncomplicated lexis, the author has informed the reader of what Trachoma can or will result in. The article throughout is written in a biased and un-scientific way as if it was a tabloid article.
‘scarring the child’s eyelid a little bit more’
The noun child has been used to inform the reader of which type of people fall into the category of Trachoma sufferers. The author has chosen only to tell the audience that children are the victims, despite it being a disease that does not discriminate. This device was most probably used to persuade and emotionally involve which is a vital skill for fund raisers of any form. At the end of the article, the author uses persuasive language in the form of a complex sentence as a last attempt to convince the prospective donater.
‘£5 is all we need for the operation’
The verb ‘need’ is used to show the importance of the operation, thus the importance of the reader donating money to the cause.
