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Analysis of 'Blinking Hell', a Sight Savers International Campaign.

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Analysis of 'Blinking Hell', a Sight Savers International Campaign. The article 'Blinking Hell' is written for the purpose of informing a number of audiences about an eye disorder existing in economically developing countries. The title of this extract, 'Blinking Hell' carries a double meaning. The Statement 'blinking hell' traditionally serves as an exclamatory comment. For the intention of this article, the author has changed the exclamation to a verb and a noun and the semantics of it become literal. The graphology of the text is like that of a newspaper article, set out in columns with an emboldened title and graphic image. Presumably, this was done in this fashion as it may have featured within a newspaper. Equally, the reasons could have been purely to draw attention to the text. 'Blinking Hell' opens with an exposition giving no clear meaning as to what it's putting across to the reader. ...read more.


'The infection will burn itself out.' This quotation along with other like quotes are utilised by the author to shock and alert the reader into both reading the rest of the article and hopefully taking action. The verb 'scar' is used repeatedly during the text as an emphasis on the damage that the symptoms of this illness will result in and, again, to alarm the audience into action. After the writer gives a description of the initial effects of Trachoma which, to the reader, may sound bearable. 'The trouble is, it'll be back' This sentence is then placed after the initial description for reasons of effect and is one of many shock tactics used in this article. In the third paragraph, yet another alarming statement is used. 'Until, agonisingly slowly, you go blind' Children have been strategically used as victims in this particular article to appeal to most people. ...read more.


The article throughout is written in a biased and un-scientific way as if it was a tabloid article. 'scarring the child's eyelid a little bit more' The noun child has been used to inform the reader of which type of people fall into the category of Trachoma sufferers. The author has chosen only to tell the audience that children are the victims, despite it being a disease that does not discriminate. This device was most probably used to persuade and emotionally involve which is a vital skill for fund raisers of any form. At the end of the article, the author uses persuasive language in the form of a complex sentence as a last attempt to convince the prospective donater. '�5 is all we need for the operation' The verb 'need' is used to show the importance of the operation, thus the importance of the reader donating money to the cause. Laura Swain English H/W Laura Swain English H/W ...read more.

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