Analysis of Cadbury's Snowflake Advert

The advert is completely animated and uses a wide range of shots such as extreme close ups of the product and a long shot of the colonel.

The advert is very fast and exciting with fast music and quickly changes camera angles and shots.

There was lots of dialogue through out the advert telling the potential customers about the product.

The music goes well with the advert as the music is fast also; the advert doesn't really have a setting, as it is lots of fast shots of the food and of the colonel.

Advert 3: Kellogg's fruit winders

The target age for the advert is young children as the whole advert is animated with little walking, talking fruit people, but also for the mothers, as they are the ones that will be buying the product.

The shots of the advert are extreme close ups and very long shots mostly but there are medium shots but not as many as the close ups and long shots.

The advert starts off slowly but speeds up as the strawberry gets tied to the aeroplane, there isn't much dialogue only quick comments from the characters.

The advert music is mostly just background lively and childish music. I believe the advert to be successful as the children think it looks really nice and tasty and the parents think it looks good as they will be getting fruit where as the product is mostly made out of sugar.

Advert 4: Aero, all bubble and no squeak

The target audience of the product is young adults and older adults as the main character of the advert is and adult male buying an Aero from a newspaper stand.

Most of the shots are either close up and medium shots on the man or close up shots on the dancing mouse.

The pace of the advert is quite slow but picks up a bit when the mouse starts dancing. This is the part of the advert where the computer animation comes in and the mouse dances and uses a hula-hoop.

There is quite a lot of dialogue as the advert is mostly two people having a conversation and one man trying to sell him the little mouse and the man insisting that he only wants the chocolate.

The setting of the advert doesn't really matter to the advert it could have been set in any kind of shop.

It is absolutely clear that the advert is trying to sell Nestles Aero, as right from the start of the advert to the end is a box of Aeros on the front right hand side of the counter.

Advert 5: Chewits

The target audience for the chewiest are children as the whole advert is animated, there aren't many different shots just one that follows the dinosaur down the hill and the road as he is on his roller blades.

The pace of the advert is very fast and as the dinosaur goes down the road it keeps its speed. There isn't any dialogue only music, which goes really well with the advert ....... The music is " I like to move it move it" but with the words changed so that it say's " I like to chew it, chew it"

The advert isn't that clear what it is trying to promote at first but as the dinosaur starts to go he eats Chewits on his way down the hill.

Advert 6: Sainsburys

The target audience is for adults who do the shopping and who want something different or specific

The camera has many varying shots following the actor as he walks around the shop getting his shopping.

The dialogue is quite a main part of the advert as it is a conversation between two people on what to buy and how to cook it.

The music doesn't play much of a part in the advert it is basically just background.

Jamie Oliver appears in the advert he is a very famous chef and is in all of the sainsburys adverts and is well connected with sainsburys, and so it was easy to know that the advert was promoting sainsburys.

The advert is quite successful but as I am not the target age and because I don't do the shopping this advert doesn't appeal to me all that much but it may do to other people.