• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Analysis of Cadbury's Snowflake Advert

Extracts from this document...

Introduction

Media Adverts 1: Cadburys snowflake Cadburys snowflake had a varying number of shots from close up shots to over the shoulder shots, the whole advert was very slow and contained only one special effect when the girl is sat eating her Cadburys snowflake she looks into a mirror and it shows a different image. There is no dialogue through out the advert only very slow and mellowing music and then has the slogan of the product said right at the end. The setting for the advert is very appropriate as it is in an open wood setting with ice and snow every where and snowflakes falling all around the girl while she eats the chocolate bar. I think this advert is very successful as it makes the chocolate bar seem special and it also makes it look very tasty. The target age for this advert is for young adults as they are largely into junk food as in chocolate and also it shows the girl as a young adult. ...read more.

Middle

The advert starts off slowly but speeds up as the strawberry gets tied to the aeroplane, there isn't much dialogue only quick comments from the characters. The advert music is mostly just background lively and childish music. I believe the advert to be successful as the children think it looks really nice and tasty and the parents think it looks good as they will be getting fruit where as the product is mostly made out of sugar. Advert 4: Aero, all bubble and no squeak The target audience of the product is young adults and older adults as the main character of the advert is and adult male buying an Aero from a newspaper stand. Most of the shots are either close up and medium shots on the man or close up shots on the dancing mouse. The pace of the advert is quite slow but picks up a bit when the mouse starts dancing. This is the part of the advert where the computer animation comes in and the mouse dances and uses a hula-hoop. ...read more.

Conclusion

The advert isn't that clear what it is trying to promote at first but as the dinosaur starts to go he eats Chewits on his way down the hill. Advert 6: Sainsburys The target audience is for adults who do the shopping and who want something different or specific The camera has many varying shots following the actor as he walks around the shop getting his shopping. The dialogue is quite a main part of the advert as it is a conversation between two people on what to buy and how to cook it. The music doesn't play much of a part in the advert it is basically just background. Jamie Oliver appears in the advert he is a very famous chef and is in all of the sainsburys adverts and is well connected with sainsburys, and so it was easy to know that the advert was promoting sainsburys. The advert is quite successful but as I am not the target age and because I don't do the shopping this advert doesn't appeal to me all that much but it may do to other people. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. A semiotic analysis of an advert

    The world of paid employment is not emphasized for women. For example, an analysis of the articles in Seventeen magazines demonstrated that only 7% of the contents concerned career planning, independence, and other self-development topics. In contrast, 46% of the contents concerned appearance (Pierce, 1990).

  2. Chocolate Bar Advert Analysis.

    The brightest light is on the pretty girl, so the viewer's eyes will automatically go to her and the boy next to her first, then the skating ramp. As it includes one of the most popular obsessions in teenage life, skating, this image's purpose is to engage the observer, whereas

  1. My business strategy - computer shop.

    Which is better? Primary data is better as it normally more accurate, and as it has been carried out just for your purpose it will have more specific information. Also the information that is collected is of a neutral view point.

  2. Is the Advert for the Sydney 2000 Computer Game Successful?

    It is very uncluttered, with everything arranged in neat orderly rows. There is a good amount of spacing so nothing looks like it has been crammed in and the advert has been put together at the last minute. This looks more pleasing to the eye, and it also gives the

  1. This coursework aims to decode the representational code in and advert which is trying ...

    The signifiers that I have found in most of them are of either the product being classy or of it being simple. Shape is usually very important in an advert, is it round? Sharp? Or masculine? If will find out what the shapes in my three adverts represent and what they are trying to do.

  2. “Orange Tango” Advert Analysis

    They also encourage members of the public to report any adverts they think are offensive, incorrect, or misleading. An image is a representation of the personality of the product. Every product on the market has an image. One outstanding example of this is the advert for the "Levi twist jeans.

  1. Setting up a shop in York

    JJB is a well known national company with a trademark name and a good reputation. When I researched into this in the centre of York a lot of people named JJB sports as the main sports shop in York. When I asked why, most responded by saying that it is

  2. The Changing Image Of The British Male: A Critical Analysis

    Men in the 1960s would aspire to be like the man in the advert, to be a breadwinner who exists to earn a wage for the family, as this was the image the male had. The idea was that men would come home, put their feet up and unwind after

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work