• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Analysis of Dior Midnight Poison magazine advert.

Extracts from this document...

Introduction

Analysis of Midnight Poison - Dior Perfume Advert The advert for 'midnight poison' perfume suggest that buying the perfume will make you deviant, powerful, confident, sophisticated and individual. This advert is for a perfume by Dior called 'Midnight Poison' for women. It is aimed at females from the ages of 15-30. The teenage audience is drawn in by the adverts individuality, confident and beautiful female header who is also playful and energetic. While the older end of the target audience relates to the sophistication and confidence of the ad, the desire to be strong and independent. ...read more.

Middle

The ad has been laid out to guide the reader's eye; this is an affective way of getting the purpose and messages of this advertisement across, and is successful at doing so. The direction of her gaze shows she is confident, her eyes have a powerful hold on the reader, and you are encouraged, by the positioning of her eyes to aspire and to desire to these feelings. Similarly the positioning of her hands shows her confidence, her hands are in a claw like position as If you are in her grasp but at the same time touching her face suggesting she is gentle and passionate as well as being strong and deviant. ...read more.

Conclusion

The advert has a commanding blue and black colour scheme; this provokes mystery and illusion inviting you in to the unseen, the dark and nightly, to be seductive and dangerous to be illusive and thus links to the perfume name, 'Midnight poison' The fairly tale like dress of the model is to show she is an individual, this appeals to an audience who has aspirations to be so for example teenagers. This also links to the tagline located at the bottom of the advert 'A new Cinderella is born.' Suggesting like Cinderella the reader can be 're-born' from dull to beautiful, all your hopes and dreams will be achievable with power and confident and independence being an individual women which you shall gain from buying this perfume. ?? ?? ?? ?? Mohsin shafi 10Q 10479 ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Free essay

    AnalLAYSING AN ADVERT FOR DIOR PERFUME "PURE POISON" FROM THE MAGAZINE "EVE"

    The advert uses a small amount of words with a close up portrait picture. The product itself is shown in the foreground of the picture. It is an attractive perfume bottle, which expresses these features: white with a hint of blue and purple.

  2. Advert Analysis - Opium Perfume, Cointreau, Longines Watch

    France since 1849".Already this gives the drink an exotic and sophisitcated feel,due to the link with France.The audience will feel that since it has been thought of as a speciality in France since 1849,it is reliable and has been thought of as a sophisticated product for a very long time,and

  1. Evaluation of marketing for a new magazine.

    The model is wearing a revealing strap top which shows off her sexy tanned skin which may want the reader to read on in envy to have a similar tan with it being a summer issue of UNIVERSAL. The readers' will want to achieve the best tan possible in the

  2. “Orange Tango” Advert Analysis

    (holding up a small gap between his thumb an index finger)" At this point he has dropped the boy's name and become very anti-French. By saying the boy is "one dissenting voice in a billion", this implies the boy is odd, or abnormal for not liking Tango, and indicates Tango is enjoyed by huge numbers of people.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work