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Analysis of Existing Radio Adverts

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Analysis of Existing Radio Adverts In order to plan my radio commercial so it would gain the maximum impact with my target audience and successfully promote my gig, I listened to a variety of adverts on both national and local radio stations advertising similar events. I was able to identify the best style of delivery and pick out the key features these professionally produced commercials used to appeal to their potential audiences. By taking on board the best from the adverts I heard I hoped to produce an effective and successful promotion. ...read more.


This commercial used a straight announcer with a background track of music from the main acts which were easily recognisable as they had previously been chart hits. The script included the dates and location of the venue, as well as reference to a Radio 1 website where further information and tickets were available. I noted no telephone numbers were ever broadcast and the bulk of the promotional advertising for the gig was done during the Breakfast Show, when the majority of the target audience was listening. On other adverts which were promoting smaller events with less well known bands I heard a similar style of delivery by the announcer. ...read more.


When I come to prepare my own radio commercial I will include many of the features I picked out as being good practice in the adverts I listened to on the various stations. I will make sure there is a backing track from one of the local groups to accompany the announcer as the commercial would sound bland if this was missing. I also enjoyed the straight announcer type style where the listener feels they are being spoken to as an individual. By using these techniques employed by the radio professionals I heard, I hope to maximise impact and interest in my target audience. ...read more.

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