• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Analysis of Existing Radio Adverts

Extracts from this document...

Introduction

Analysis of Existing Radio Adverts In order to plan my radio commercial so it would gain the maximum impact with my target audience and successfully promote my gig, I listened to a variety of adverts on both national and local radio stations advertising similar events. I was able to identify the best style of delivery and pick out the key features these professionally produced commercials used to appeal to their potential audiences. By taking on board the best from the adverts I heard I hoped to produce an effective and successful promotion. ...read more.

Middle

This commercial used a straight announcer with a background track of music from the main acts which were easily recognisable as they had previously been chart hits. The script included the dates and location of the venue, as well as reference to a Radio 1 website where further information and tickets were available. I noted no telephone numbers were ever broadcast and the bulk of the promotional advertising for the gig was done during the Breakfast Show, when the majority of the target audience was listening. On other adverts which were promoting smaller events with less well known bands I heard a similar style of delivery by the announcer. ...read more.

Conclusion

When I come to prepare my own radio commercial I will include many of the features I picked out as being good practice in the adverts I listened to on the various stations. I will make sure there is a backing track from one of the local groups to accompany the announcer as the commercial would sound bland if this was missing. I also enjoyed the straight announcer type style where the listener feels they are being spoken to as an individual. By using these techniques employed by the radio professionals I heard, I hope to maximise impact and interest in my target audience. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Audience and Production Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Audience and Production Analysis essays

  1. Shakespeare in love Analysis

    They gave us a little extra information, which allowed the actors and scenery to look realistic. Some of these details included: Lighted candles; the use of a quill and ink instead of a pen, with ink stains surrounding the pots and paper; and the use of swords to fight, instead of guns.

  2. PSB vs Commercial Broadcaster

    The question was whether competition will raise or lower the quality of content. This debate led to the formation of two sides: the elitist view and the democratic or populist vision. While the elitist view thinks that the quality programming means what the intelligentsia generally agreed was good or valuable,

  1. Explaining adverts

    The Cointreau bottle is positioned at the bottom right hand corner mainly because the advertisers want the customers to focus on the woman. Thus, the size of the bottle is rather small compared to the woman. Colours always play a vital part in advertising especially when the advertisers want something

  2. analysing adverts and misrepresenting of groups in British meda

    She has something in her right arm which I can figure out because it's not really in shot; I can see her neck down to her chest side because it's not covered. Up the picture it's written in capital letter and a yellow ink; SICILY DOLCE & GABBANA At the

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work