• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Analysis of LOreal Casting Crme Gloss Advert Cheryl Cole

Extracts from this document...


L'Oreal Casting Cr�me Gloss Advert Cheryl Cole L'Oreal adverts are there to bring a little bit of glamour to the people of England. L'Oreal's main marketing scheme was to make luxurious, well made products that leave you with silky soft hair without the hefty price tag! To sell this product the advertisers needed to come up with something that the viewers would want to buy. Therefore they went down the route of Paris, the fashion capital. The reason why they chose Paris is because it is associated with rich, and luxury products, and it is also very appealing to their target audience, young women. The name L'Oreal is also very in keeping with the Paris theme, and makes the product sound expensive! This advert by L'Oreal was thought out very well. The point of the advert was to catch the eye of the public! Adverts are made to sell products, and this advert does exactly that. ...read more.


In actual life, she probably has a lot of hairspray in it to keep her hair in the same position, but on the advert it looks soft smooth and glossy. In the next shot, the camera cuts to a low position on the ground and it moves upwards showing her whole body, this shows us that she is skinny and healthy and pretty, so many things that you can get from using L'Oreal. She then starts to walk towards the camera, and is still smiling this shows her confidence, and that she is satisfied with the way that she is. The advert is very well put together using the elements of Mise-en-Scene, Cheryl's outfits are in keeping with the colour scheme and they look young, and fresh. They dress her in clothes that you would normally see on a child because they show her youth, and that her hair has no greys, because she has been using this product. ...read more.


You do not really see much of her clothes, but you can make out that she is wearing a silver dress, still in keeping with the 'expense' of the advert. This ties the print out ad to the TV advertisement, and also gives the print out ad the same 'class. The name of the product is clearly shown on the print ad, as is once again reinforcing that Paris theme. The word Cr�me is used, meaning cream. Cream is thick and luxurious so it loosely tells the audience that they will have thick luscious hair if they use the product. The layout of the page is very important for marketing, because it determines where the eyes of the viewer look to. For example the more important things go on the left because, you read from left to right. So the product name usually goes on the left side. The whole L'Oreal advert and the theme surrounding it was thought out very well. By using the French theme and connoting wealth and happiness, it has made Casting Cr�me Gloss a successful product, and made an even better name for L'Oreal. Natasha Greeff ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Audience and Production Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Here's what a teacher thought of this essay

3 star(s)

This student shows an understanding of some of the techniques used in advertising. They use some media language but miss opportunities to use more.

Marked by teacher Paul Dutton 18/07/2013

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Audience and Production Analysis essays

  1. Marked by a teacher

    Truman Show essay . Analyse how visual techniques are used to develop deeper ideas ...

    5 star(s)

    Truman was mostly framed to show his entrapment, at the end the audience are given a very high, wide shot of the boat sailing through a calm blue sea. The frame is completely open with the brightly lit sea and sky extending beyond the frame to indicate that he is at liberty to explore.

  2. Marked by a teacher

    Analyse how the music, camera angles, special effects and presentation of characters create a ...

    4 star(s)

    As Mercutio is not a member of either family, this provokes an emotional reprise in the audience because the absence of relations draws the audience into the film, creating a more dramatic fight scene. Also, Luhrmann uses an intense soundtrack during the chase scene between Romeo and Tybalt.

  1. Marked by a teacher

    Serenity. Compare the poster of the film with the TV trailer of the ...

    3 star(s)

    Rivers fighting style is ironic because it doesn't go with the way she looks, the top half of her looks like a warrior however the bottom half is posed like a dancer, the audience expects her to be the weakest but she is the strongest.

  2. Media Music Video Analysis Example - Coffee & TV

    Indie is also known as the abbreviated word for independent, this video is quite independent and unique from most other music videos so it belongs in this genre. You don't see much of the band performing in this video except near the end.

  1. In this essay I will be analysing the following Hip Hop music videos: Fight ...

    Likewise Nelly conveys a very rich lifestyle, for example there is a long shot of Nelly and a girl, and in the background there are three very expensive cars. This represents the boastfulness of Nelly and his life. In "Pimp Juice" the messages being conveyed is mostly about male dominance, money and women.

  2. How does the opening sequence to Baz Luhrmann's 1996-film version of 'Romeo and Juliet' ...

    Hooper chose exaggerated gun shots to emphasize that the guns are making the sound and that the situation is exaggerated. The most dominant non-diegetic sound is high pitched, operatic voice that it makes it seem the film is going to be unsettling and disturbing.

  1. How have film/visual codes and conventions in Baz Luhrmanns adaptation of Romeo and Juliet ...

    There is also the use of panning in order to show as much as the setting as possible. During Act 1, scene 1, In Luhrmann's version of the play, the Capulets and Montagues first meet in a gas station. In Shakespeare?s version, the Montagues and Capulets meet in the narrow streets of Verona.

  2. Katy Perrys website analysis

    more time she/he spends on the web the higher the probability that they will buy one of the product or services that they offer.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work