• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Analysis of magazine car advert.

Extracts from this document...

Introduction

Analysis of magazine car advert Context What I can see is the Mazda 6 driving along a mountainside road. The scenery behind the car is blurred to the direction the car is going, the right: this suggests the speed of the car is fast. This is because when in a car witch is driving at a fast speed the nearby surroundings start to blur as the speed increases. Also there are leaves flowing over the car, suggesting the shear gracefulness of the Mazda 6 and also could be hinting towards it possessing a calm elegance even at top speeds. Therhermore the flowing over the car could be relating back to how the Mazda 6 is in harmony with the earth, because in the small print of the advert it boast- '....car that will make a difference to the environment'. Image I noticed that there are a lot of greens used in the Image; this gives it a very countryside orientated fell and also a 'green earth' passona, which then later relates to the slogan- 'It won't cost the earth'. ...read more.

Middle

Slogan The slogan is: It won't cost the earth'. This situated at the top of the image of the car; this normally is where a title would be placed on a letter or piece of writing, thus suggesting how critical the slogan is. The slogan has a double meaning, the first one is Mazda 6 is not going to cost a large amount of money, because that is probably thinking, due to its sporty look. The second meaning is the Mazda 6, with its 'lower fuel emissions' is that it will be less damaging to the environment, as some sports cars are seen as doing. This double meaning is a very effective way of advertising; this is because it gives the audience two pieces of information at the same time. This not only gets across two pieces information quickly, it also intrigues the audiences with its double meaning. Copy The additional text that is featured in the advert is in the following order down the page: 1. ...read more.

Conclusion

Additionally this font sets up the audience mentally to take onboard this straightforward message. Target audience The target audience in this advert is a male/female who is looking for a slightly sportier concept car, but who at the same time is concerned about the environment. The target age would be 21-65, the lower part of this would is likely to be engrossed to the sporty side of the car whereas that latter half is most likely to be concerned to the claim that the car is a good thing for the environment. Caption The caption is placed directly under the image of the Mazda 6, it says-'The new Mazda 6 Diesel, Soul of a sports car from � 14,600' .The word soul is used to relate to a human soul, because people usally refure to there soul being inse there body, as with the Mazda 6 the message is being conveyed that aloth it may not have a fully sporty exteror, within it has the insides of a sports car. English Media assignment Jason Leeson ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Advertising Analysis.

    and religious values being upheld; the use of an imgae of a remote lcation also suggests that the medeteranian is an ideal place to visit if you wish 'get away from it all' and that it is free from the pressures of modern life(this is implied by the use of

  2. Advert analysis

    There is very little information about the car, just a web address and a number to text them on. This is perhaps to encourage people to visit their website or to text them. The name of the car is written in "open" text to show how roomy and spacious the

  1. Analysis of an Audi car advert.

    time to get to his destination so therefore the music becomes dramatic and louder. When the female opera singers sang they seemed as if they'd become angels blessing the man's new baby. The woman speaking is asking rhetorical questions, which engages the viewer into thinking what type of car they want to purchase.

  2. Advertising - the car industry.

    The third shot that I have chosen is about half way through the advert, and in this shot there is a man in a tunnel with a fairly large shadow on the wall behind him. It uses intertextuality, as it uses parts from a Hitchcock film, which make it like a horror movie, "The Third Man".

  1. Advert Analysis.

    This advert is a lot smaller than the DFS advert, it has a solid black background; no images; a number written in big, colourful text taking up half of the advert and the blurb written in white text. I think that there is no picture on this advert because it

  2. “Orange Tango” Advert Analysis

    a different scent, and we could have the name of the scent beginning with the letter printed on the bottle. This is what we came up with. G = Groovy, I = Intelligent, R = Raunchy, L = Love, and S = Stylish.

  1. English Media Car Advert Analysis

    the caption on this advert is underneath the car in samller text. the Subaru advert is just a static shot with no background, there doesnt seem to be anything happening in the advert. this is perhaps to make the target audience think about what they would like to do with

  2. Evaluation of marketing for a new magazine.

    I didn't want to make the model look too false so I kept the make-up minimal as the cover model is someone that UNIVERSAL readers would look to for inspiring ideas and the more realistic and achievable the goal looks the more motivating it is to attempt to recreate it.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work