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Analysis of Mail on Sunday Article on Tourism

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Introduction

Just by looking at the titles given by 'the mail on sunday' and the shelter advertisment, a lot can be told. "Is he keeping the tourists away." This title from 'the mail on sunday' almost instantly puts negative views on the person named 'he'. This title is very effective in the way that 'he' is used instead of 'she' or 'they'. 'He' is used because men are a stronger then women and so people feel more uncomfortable when 'he' is used. The title is also effective in the way that it gives the basic backround of the subject. By giving a small bit of information the reader wants to read on and find out all the facts. "The five faces of homelessness." The title from the shelter advertisment is clever in many ways. The title is cleverly linked to the pictures at the bottom of the page which are pictures of five homeless peoples faces. This advertisment aswell as the Mail on sunday article feeds potential readers a bit of information which makes them want to read on which is what a titles job is. ...read more.

Middle

Throughout the article the word Britain is used more then six times. This is effective because it is patriotic towards Britain in the way that it tells the reader that it is their country at stake. The use of quotations in the mail on sunday article plays a big part in the effectiveness of the article by backing up the articles statements with facts. One example of this would be when the reporter says about the beggars targeting visitors and foreigners. Later on in the article this is backed up by a quotation from a homeless man: "The foreigners are the best catch." In the shelter advertisment the emotive words are used in defence of the homeless. "My mother'kicked' me out," "My landlord 'threw' me out." These quotations are examples of how emotive words are used to make the reader sympathetic towards the homeless. In this advertisment emotive words are used to tell the reader that most homeless people do not choose to be homeless. The words used in this advertisment are extreamly powerfull and are sometimes repeated because of this. ...read more.

Conclusion

Another clever piece of layout is where the really important and effective information is enlarged and put in bold. The bold font draws the readers eyes towards the information which makes sure that the most important piece of information is read. "Beggars making �100 a day who threaten Britains visitors- and a �25bn industry!" The layout of the shelter advertisment aswell as the mail on sunday article is very clever and effective. Aswell as the mail on sunday article the shelter advertisment uses bold writing and enlarged font when expressing an important point: "Homes cost less than homelessness!" In this advertisment the important points are also put in a box which draws the readers eyes. As said before the editor very cleverly put faces of homeless people with captions next to them proving that most of the homeless are no different to any body else. The most effective layout in this advertisment is where anti homeless statements are written in bold and then underneath statements that counter attack the anti homeless statements: "Squatters are vandals." "Very few squatters damage their squats...etc This is clever because it has an answer to attack any anti homeless statement and so the readers views on homeless people change. ...read more.

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