Analysis of media coverage on Prince Harry Taking Drugs

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I studied three front pages of new papers each with the same front-page story of Prince Harry taking drugs.  One paper was a broad sheet, The Sunday Time one was a red top tabloid, The News Of The World and the other was a tabloid, The Mail On Sunday.

My first impressions were that all of the papers were quite different. The Sunday Times looks very different from The News Of The World and The Mail.  The Mail first attracts you to the bold headline and the picture of Harry, this catches the readers eyes making them wonder what the story is about. The News of the World is a red top, this is where the Mast head is on printed on red. The News of the World has a very big headline, which is white on black (known as WOB) the three bullet points at the bottom of the page attract the attention of the reader.  The Sunday Times is very different.  The story of Harry is at the top of the page showing importance, but the lead story is about the Rail track, but what catches the eye of the reader is the American flag because of the red and blue colour.  All these papers where published on the same date 13th January 2002.

Each paper has published the same story on Prince harry taking drugs but each paper has delt with the story to suit the target audiences.  The Sundays Times is aimed at the businessmen middle class people and older people who have time to spend reading the article.  The News of the World is aimed at the working class it is very sansationalised.  

The Mail is for the upper working class, it is for a very average family.  The Sunday Times and The Mail are both very the Royal family, both of these papers are sent to the palace.

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The news of the world has a very hold and big splash head printed white on blank (wob), the splash head is all in capitals letter and takes up a lot of the room.  Under the splash head is underscored bullet point.  The splash head and the underscored bullet points attracts the reader a they take up a lot of the page and are really bold.  Next to the mast head there is an ear piece area telling you what else you can see in the paper.  At the very bottom there is a cross reference telling the reader ...

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