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Analysis of Retirement Brochure Cover.

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Introduction

Analysis of Retirement Brochure Cover The image on the cover is of a old man smiling, and sitting comfortably, so it already portrays a good image for the retirement brochure. It is an indexical image, which means that there is no meaning behind the image to learn. There are two people in the image, an elderly man and a young girl. The appearance of both people is that they are having fun as they are both smiling and seem to be enjoying themselves. They also appear to be close to each other, and we get the impression that that the girl is the elderly mans granddaughter. These appearances signify family and being happy, which in turn signify that retirement is enjoyable and that you don't have to be lonely; this to me is the preferred meaning of this brochure cover. ...read more.

Middle

Elderly people are stereotyped to being old and traditional rather than modern, so the brochure has been designed to appeal to them, and it signifies a comfortable, easy lifestyle. There is no specific activity in the image, the two just seem to be having a good time in a relaxed environment, which in turn makes the manner of the brochure very relaxed too. This relaxed manner makes the brochure appeal to its target audience, if the cover were more formal in manner it would seem too serious and would not attract people to it. The fact that the manner is so relaxed appeals to people as it seems more casual which in turn seems less complicating and more understandable. ...read more.

Conclusion

The word 'and' suggests in addition to, which makes it seem like the brochure contains plenty of information relevant to the audience, and by putting 'other benefits' on the end of this it makes it seem like the rest of the information is going to be good for them. It also seems slightly intriguing, and makes the target audience want to read he brochure to find out what benefits are available to them. In conclusion, the relaxed manner, the homely environment and the happy appearance of the two people help to give the desired effect, and the text used cements all the signifieds to give the desired meanin and effect. ...read more.

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